Toys Market by Product, Age Group (0-8 years, 15 years and above, 9-15 years), Distribution Channel

List of Tables

[182 Pages Report] The Toys Market size was estimated at USD 319.22 billion in 2023 and expected to reach USD 335.66 billion in 2024, at a CAGR 5.23% to reach USD 456.19 billion by 2030.

The toy market encompasses a broad range of products designed for play, education, or hobby activities, primarily targeted at children and adolescents. It includes traditional toys and games, electronic toys, educational toys, and licensed merchandise. The application and end-use are generally focused on consumer entertainment, educational development, and skill enhancement. Advances in technology and creative designs have played a significant role in driving interest and sales of toys. Increased household disposable income enables consumers to spend more on non-essential goods such as toys. Moreover, The rise of online shopping simplifies the purchasing process, making a wide variety of toys easily accessible to a broader audience. However, short product life cycles and a high volume of products creating intense competition may pose challenges for the market. Nevertheless, the expansion of educational and STEM toys, combining learning with the integration of augmented reality (AR) & virtual reality (VR) to create immersive play experiences, is expected to create immense potential for market growth. Moreover, customization and personalization of toys through additive manufacturing, such as 3D printing, and growth in eco-friendly and sustainable toys are expected to add to market expansion.

KEY MARKET STATISTICS
Base Year [2023]	USD 319.22 billion
Estimated Year [2024]	USD 335.66 billion
Forecast Year [2030]	USD 456.19 billion
CAGR (%)	5.23%

Product: Consumer inclination towards youth electronics owing to technology fascination

Action figures and accessories cater to various age groups, primarily children and collectors, offering characters from popular franchises such as Marvel, DC Comics, and Star Wars. The arts and crafts segment promotes creativity and fine motor skill development, catering to the needs of educational and recreational activities for children. Building sets inspire creativity and cognitive development based on preference for STEM and license-based themes. Dolls remain a classic toy for role-playing and nurturing skills. Toys in the explorative segment, such as microscopes and telescopes from Educational Insights or National Geographic, meet children's curiosity and educational interests. These products foster a love for science and exploration. Games/ Puzzles aim to enhance problem-solving skills and social interaction. Products for infants, toddlers, and preschoolers focus on developmental milestones and education. Outdoor and sports toys provide children with active play opportunities. These toys cater to children's needs for exercise and outdoor experiences. Plush toys serve as comfort objects and collector's items. The need-based preference in this segment is for emotional security and collectibility. Vehicle toys appeal to children's fascination with motion and mechanics. These toys often have an educational twist, teaching about physics and engineering. The youth electronics segment is for children's technological engagement and aims to combine learning with technology usage.

Age Group: Inclined 15 years and above age group towards technology-driven toys such as drones, advanced robotics and board games.

The 0-8 years age group largely consists of infants, toddlers, and young children. The need-based preference for toys within the 0-8 years demographic focuses on sensory stimulation, educational value, safety, and motor skill development. Manufacturers tend to produce toys that are non-toxic, durable and easy to clean considering the likelihood of rough handling. Popular categories for this age group include plush toys, building blocks, simple puzzles, and interactive electronic toys that provide educational content. Toys for the 15-year-old and above age group are significantly different from those for younger children as they cater to a more mature audience. This demographic shows a need-based preference for sophisticated, technology-driven toys such as drones, advanced robotics, collectibles, board games with complex strategies, and gaming consoles. The 9-15 age group has a diverse range of interests that span educational content and entertainment. The need-based preference in this group leans towards toys that combine fun with an element of challenge or skill development. This includes advanced construction sets, scientific experiment kits, crafting, and age-appropriate electronic devices, such as tablets designed for kids with educational apps and functions.

Distribution Channel: Preferred online distribution channel including eCommerce platforms for price and purchase convenience factors

The offline distribution channel consists of brick-and-mortar retail stores, such as specialty toy stores, toy sections within department stores, supermarkets, and mass-market retailers. The need-based preference for this channel is driven by customers seeking immediate gratification, a tactile experience where they can touch and feel products before purchase, and personal interactions with sales staff for guidance on age-appropriate toys or games. The online distribution channel includes eCommerce platforms, including Amazon, eBay, Walmart.com, and specialized toy retailers, such as ToyWiz and Fat Brain Toys. The need-based preference for online channels is driven by convenience factors, including easy price comparison across multiple sellers/vendors and access to specialized or niche products that are not readily available in physical stores. Online platforms offer manufacturers a broader reach for their products without the constraints associated with shelf space in physical locations.

Regional Insights

The Americas region represents significant markets in the toy industry within the Americas. In the United States, consumer needs for toys are characterized by a high demand for innovative, educational, and tech-related products, reflecting the region's interest in Science, Technology, Engineering, Arts, and Mathematics education. The toy market in the Americas is mature, with strict safety standards enforced by regulatory bodies, such as the Consumer Product Safety Commission (CPSC) and Health Canada. Consequently, there has been an increased emphasis on local production capabilities and investments in eCommerce platforms, which is expected to provide growth opportunities for the market in the region. European countries and the UK adhere to rigorous toy safety standards overseen by the European Toy Safety Directive. In response to growing environmental concerns, nations, including France and Germany, have introduced policies promoting sustainability in toy production through eco-friendly packaging materials. The Middle East and Africa region offers a promising emerging market with significant growth potential in the toys market due to a young population demographic. In APAC, China, as a major toy manufacturer and consumer, displays a rising demand for licensed merchandise and international brands. The increased disposable income and the prevalence of online shopping platforms have transformed purchasing behaviors in the APAC region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Toys Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Toys Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Toys Market, highlighting leading vendors and their innovative profiles. These include Aoshima Bunka Kyozai Co., Ltd., Bandai Namco Holdings Inc., Buffalo Games, LLC, Cartamundi Group, CubicFun Toys Industrial Co., Ltd., Dream International Limited, Educa Borras by Team Toys SA, Funtastic, Gibsons Games Ltd., Hasbro Inc., JAKKS Pacific, Inc, Konami Group Corporation, Koninklijke Jumbo B.V., Lansay, LeapFrog Enterprises, Inc., Lego A/S, MasterPieces Puzzle Company, Mattel Inc., MGA Entertainment Inc., Moose Enterprise Pty Ltd, Playmates Toys Limited, Ravensburger AG, Sanrio Company, Ltd., Schmidt Spiele GmbH, Simba-Dickie Group, Spin Master Corp., Tomy Company, Ltd., ToyQuest, Trefl S.A., Tru Kids, Inc., Vivid Imaginations by Goliath Group, and VTech Holdings Limited.

Market Segmentation & Coverage

This research report categorizes the Toys Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
- Action Figures & ACC
- Arts & Crafts
- Building Sets
- Dolls
- Explorative
- Games/ Puzzles
- Infant/ Toddler/ Preschool
- Outdoor & Sports Toys
- Plush
- Vehicles
- Youth Electronics

Age Group
- 0-8 years
- 15 years and above
- 9-15 years

Distribution Channel
- Offline
- Online

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam

Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Toys Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Toys Market?

3. What are the technology trends and regulatory frameworks in the Toys Market?

4. What is the market share of the leading vendors in the Toys Market?

5. Which modes and strategic moves are suitable for entering the Toys Market?

Product Code: MRR-D75E8473E0F8

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

5.1. Market Dynamics
- 5.1.1. Drivers
  - 5.1.1.1. Rising demand to improve cognitive behavior and stimulate creativity of child
  - 5.1.1.2. Growing child and adolescent population across the globe
  - 5.1.1.3. Increasing number of regional players and startups in toys industry
- 5.1.2. Restraints
  - 5.1.2.1. Concern regarding adverse health impact of plastic toys on children
- 5.1.3. Opportunities
  - 5.1.3.1. Emerging innovative, tech-advanced, unique and high quality toys in the market
  - 5.1.3.2. Ongoing trend of artificial intelligence (AI) integrated smart toys
- 5.1.4. Challenges
  - 5.1.4.1. Significant inclination towards use of digital games and educational activities
5.2. Market Segmentation Analysis
- 5.2.1. Product: Consumer inclination towards youth electronics owing to technology fascination
- 5.2.2. Age Group: Inclined 15 years and above age group towards technology-driven toys such as drones, advanced robotics and board games.
- 5.2.3. Distribution Channel: Preferred online distribution channel including eCommerce platforms for price and purchase convenience factors
5.3. Market Disruption Analysis
5.4. Porter's Five Forces Analysis
- 5.4.1. Threat of New Entrants
- 5.4.2. Threat of Substitutes
- 5.4.3. Bargaining Power of Customers
- 5.4.4. Bargaining Power of Suppliers
- 5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis

6. Toys Market, by Product

6.1. Introduction
6.2. Action Figures & ACC
6.3. Arts & Crafts
6.4. Building Sets
6.5. Dolls
6.6. Explorative
6.7. Games/ Puzzles
6.8. Infant/ Toddler/ Preschool
6.9. Outdoor & Sports Toys
6.10. Plush
6.11. Vehicles
6.12. Youth Electronics

7. Toys Market, by Age Group

7.1. Introduction
7.2. 0-8 years
7.3. 15 years and above
7.4. 9-15 years

8. Toys Market, by Distribution Channel

8.1. Introduction
8.2. Offline
8.3. Online

9. Americas Toys Market

9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States

10. Asia-Pacific Toys Market

10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam

11. Europe, Middle East & Africa Toys Market

11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom

12. Competitive Landscape

12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
- 12.3.1. Hasbro Announces Partnership with Xplored for AI-driven Tabletop Games
- 12.3.2. Tsuburaya Welcomes Bandai As Ultraman Master Toy Licensee
- 12.3.3. Funskool Launches Exclusive Range of Toys This Summer
12.4. Strategy Analysis & Recommendation

13. Competitive Portfolio

13.1. Key Company Profiles
13.2. Key Product Portfolio