PUBLISHER: Allied Market Research | PRODUCT CODE: 1266495
PUBLISHER: Allied Market Research | PRODUCT CODE: 1266495
The global maternity & personal care market size was $58,137.5 million in 2021 and is predicted to expand at a CAGR of 6.5%, generating revenue of $106,499.9 million by 2031.
A healthy and well-maintained body requires proper personal maintenance. Healthy grooming practices always include good personal hygiene. Personal care items are essential if one wants to properly take care of body and health. Maternity and personal care products encompass a wide variety of beauty and health-related products such as skincare, haircare, body care, and health supplements. Pregnancy has emerged as an upcoming trend and is providing numerous business growth chances to enterprises, prompting them to manufacture a wide range of products such as maternity apparel and devices.
However, the high cost of personal care products is expected to impede market growth. In rural areas of developing and underdeveloped countries, people still prefer to use natural remedies for maintaining their personal hygiene. The main reasons for the same are a lack of awareness about the presence of a wide range of skincare products in the market and their lack of affordability. In such areas, the market players find it difficult to penetrate and offer their products to the people. This factor is likely to hinder market growth in the future.
The rising trend of using natural and organic skincare products has been fueled by the adverse effects of chemicals present in personal care products on customers, which can cause conditions including skin irritation, allergies, and dullness of the skin. Using synthetic cosmetics for an extended time may result in toxicity, hormone imbalance, and a variety of other health problems. Organic products, on the other hand, do not hurt the skin in any way and instead use substances like plant extracts and natural oils. Customers prefer natural skincare and cosmetics that are devoid of chemicals and open about their ingredients, which is anticipated to increase demand for these goods and drive the market growth.
The COVID-19 pandemic has had a negative impact on the maternity & personal care market. Owing to strict government regulations and complete lockdowns, the companies active in the market had to pause their R&D activities and production line due to the unavailability of raw materials as the import and export of raw materials and products were paused due to rising infection cases. Also, the non-availability of manpower during the COVID-19 pandemic further impacted the market growth. Also, the market and shops were completely closed, and the customers were unable to shop in real stores. Due to challenges such as limited operations in most industries and a disturbed supply-demand chain, the Maternity & Personal Care Market experienced a lengthy downturn.
The key players profiled in this report include: Edgewell personal care, Jubilant Ingrevia, Kaya, Unilever, P&G, Johnson & Johnson, Estee Lauder, Amoralia, Seraphine, Isabella Oliver, Mama Mio Inc., and Destination Maternity Corporation.