PUBLISHER: Allied Market Research | PRODUCT CODE: 1298196
PUBLISHER: Allied Market Research | PRODUCT CODE: 1298196
Behaviour analytics is a subset of business intelligence that focuses on analyzing customer interactions with digital platforms. It involves collecting data from multiple sources - such as website visits, search engine queries, social media posts - and using it to provide insights into customer behavior and preferences. The resulting actionable insights can be used by companies to improve their marketing strategies and better understand their target audiences.
Integration of advanced analytics and machine learning algorithms into behaviour analytics and rising investments in security solutions is boosting the growth of the global behaviour analytics market. In addition, increase in insider security threats in organizations is positively impacts growth of the behaviour analytics market. However, lack of awareness about advanced cyber-attacks and increasing security concerns is hampering the behaviour analytics market growth. On the contrary, increase in demand for driver safety measures is expected to offer remunerative opportunities for expansion of the behaviour analytics market during the forecast period.
The behaviour analytics market is segmented on the basis of by component, deployment model, industry vertical, and region. On the basis of component, the market is categorized into solution and service. On the basis of deployment model, the market is fragmented into on-premise, and cloud. By industry vertical, it is classified into BFSI, retail and E-commerce, healthcare, IT and telecom, energy and utilities, government & defense, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players that operate in the behaviour analytics market are: Exabeam ,Splunk Inc., IBM Corporation, Microsoft Corporation, Niara Inc., NTT Data Corporation, Oracle Corporation, SAP SE, TIBCO Software Inc., and Varonis Systems Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.