Global Behavior Analytics Market Size Study & Forecast, by Deployment, By Application, By Industry, and Regional Analysis, 2023-2030

Description

List of Tables

Global Behavior Analytics Market is valued at approximately USD 586.5 million in 2022 and is anticipated to grow with a healthy growth rate of more than 37.3 % over the forecast period 2023-2030. Behavioral analytics is the process of gathering and studying data from user interactions with a digital product, such as a website or app. This information is utilized to comprehend user behavior, interests and problems. It involves the use of advanced data mining, machine learning, and statistical techniques to analyze and interpret behavioral data in various contexts, such as business, cybersecurity, healthcare, and more. This information is majorly used to improve the user experience and boost customer satisfaction. The rising incidences of inside frauds and threats, increasing adoption of digital technologies, rise of big data analytics, and growing focus on security and risk management are the key factors that are bolstering the global market growth.

In addition, the rise in the adoption of e-commerce platforms and online shopping is further exhibiting a positive influence on the market demand across the globe. Behavioral analytics is a powerful tool that is used to improve e-commerce businesses by collecting and analyzing data about user behavior.. According to Statista, in 2015 global retail e-commerce sales were USD 1,548 billion and the number is anticipated to reach USD 8,148 billion by 2026. Accordingly, artificial intelligence-based analytics are gaining high traction across industry applications for decision-making skills. The technology has revolutionized the ways of analyzing and understanding customer behavior by improving predictive analysis capabilities and capture maximum data. For instance, BrainChip Holdings Ltd., a manufacturer of neuromorphic AI IP and chips, announced a partnership with nViso SA in order to improve the Social Robots and In-Cabin Monitoring Systems by collecting human behavior. The utilization of gestures, head positions, facial expressions, and other behaviors is examined using chips powered by artificial intelligence (AI) technology to enhance user and product experiences. Thus, these aforementioned factors are propelling the growth of the behavior analytics market during the estimated period. Moreover, the increasing integration of advanced analytics and machine learning algorithms into behavior analytics, as well as the growing demand for driver safety measures present various lucrative opportunities over the forecast years. However, the stringent data protection laws and the lack of awareness regarding the availability of the behavior analytics are challenging the market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Behavior Analytics Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the growing investment in solutions such as 5G and IoT technologies, the presence of customers on numerous digital platforms and the fast-expanding digitization across industries. According to The Digital 2023 USA study, social media platforms are used by 72.5% Americans. The demand in the region is therefore fueled by the exponential rise of digital solutions. Whereas, Asia Pacific is expected to grow at the highest CAGR over the forecast years. The rising adoption of IoT and smart technologies use of mobile and web applications, high demand for solutions to understand the changing industry trends, and many corporations are investing in these nations due to the large client base are significantly propelling the market demand across the region.

Major market players included in this report are:

Oracle Corporation (U.S.)
Adobe Inc. (U.S.)
IBM Corporation (U.S.)
Splunk Inc. (U.S.)
Heap Inc. (U.S.)
LogSentinel B.V. (Netherlands)
Altamira.ai (U.S.)
Hotjar Ltd. (Malta)
TIBCO Software Inc. (U.S.)
Niara Inc. (HP Inc.) (U.S.)

Recent Developments in the Market:

In March 2022, Ribbit- a financial data and technology company announced its plan to offer analytics on bank behavior and announced the acquisition of series-A funding. The company provides client assistance, affordability, and lower risk in an effort to improve financial services.
In April 2023, UserTesting unveiled its Human Insight Platform- an advanced behavior analytics technology with machine learning capabilities. Its friction detection assists various organizations in live or prototype testing and reduces poor user experience.
In September 2022, TransUnion introduced TruValidate Device Risk with Behavioural Analytics to remove fraud and security risk based on user behavior. The company has merged a NeuroID behaviour analytics solution with its device intelligence to aid companies in identifying and avoiding fraud.

Global Behavior Analytics Market Report Scope:

Historical Data: 2020 - 2021
Base Year for Estimation: 2022
Forecast period: 2023-2030
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Deployment, Application, Industry, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Deployment:

Cloud
On-premises

By Application:

Advertising Campaign
Digital Marketing
Content Delivery
Brand Promotion
Threat Detection
Others

By Industry:

Retail
BFSI
Healthcare
Government
Media & Entertainment
Education
Food & Beverages
Others

By Region:

North America

U.S.
Canada

Europe

UK
Germany
France
Spain
Italy
ROE

Asia Pacific

China
India
Japan
Australia
South Korea
RoAPAC

Latin America

Brazil
Mexico

Middle East & Africa

Saudi Arabia
South Africa
Rest of Middle East & Africa

Chapter 1. Executive Summary

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Million)
- 1.2.1. Behavior Analytics Market, by region, 2020-2030 (USD Million)
- 1.2.2. Behavior Analytics Market, by Deployment, 2020-2030 (USD Million)
- 1.2.3. Behavior Analytics Market, by Application, 2020-2030 (USD Million)
- 1.2.4. Behavior Analytics Market, by Industry, 2020-2030 (USD Million)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

Chapter 2. Global Behavior Analytics Market Definition and Scope

2.1. Objective of the Study
2.2. Market Definition & Scope
- 2.2.1. Industry Evolution
- 2.2.2. Scope of the Study
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

Chapter 3. Global Behavior Analytics Market Dynamics

3.1. Behavior Analytics Market Impact Analysis (2020-2030)
- 3.1.1. Market Drivers
  - 3.1.1.1. Increasing incidences of inside frauds and threats
  - 3.1.1.2. Rising adoption of e-commerce platforms and online shopping
- 3.1.2. Market Challenges
  - 3.1.2.1. Stringent data protection laws
  - 3.1.2.2. Lack of awareness
- 3.1.3. Market Opportunities
  - 3.1.3.1. Increasing integration of advanced analytics and machine learning algorithms into behaviour analytics
  - 3.1.3.2. Growing demand for driver safety measures

Chapter 4. Global Behavior Analytics Market: Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Impact Analysis
4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economic
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. COVID-19 Impact Analysis
4.7. Disruptive Trends
4.8. Industry Expert Perspective
4.9. Analyst Recommendation & Conclusion

Chapter 5. Global Behavior Analytics Market, by Deployment

5.1. Market Snapshot
5.2. Global Behavior Analytics Market by Deployment, Performance - Potential Analysis
5.3. Global Behavior Analytics Market Estimates & Forecasts by Deployment 2020-2030 (USD Million)
5.4. Behavior Analytics Market, Sub Segment Analysis
- 5.4.1. Cloud
- 5.4.2. On-premises

Chapter 6. Global Behavior Analytics Market, by Application

6.1. Market Snapshot
6.2. Global Behavior Analytics Market by Application, Performance - Potential Analysis
6.3. Global Behavior Analytics Market Estimates & Forecasts by Application 2020-2030 (USD Million)
6.4. Behavior Analytics Market, Sub Segment Analysis
- 6.4.1. Advertising Campaign
- 6.4.2. Digital Marketing
- 6.4.3. Content Delivery
- 6.4.4. Brand Promotion
- 6.4.5. Threat Detection
- 6.4.6. Others

Chapter 7. Global Behavior Analytics Market, by Industry

7.1. Market Snapshot
7.2. Global Behavior Analytics Market by Industry, Performance - Potential Analysis
7.3. Global Behavior Analytics Market Estimates & Forecasts by Industry 2020-2030 (USD Million)
7.4. Behavior Analytics Market, Sub Segment Analysis
- 7.4.1. Retail
- 7.4.2. BFSI
- 7.4.3. Healthcare
- 7.4.4. Government
- 7.4.5. Media & Entertainment
- 7.4.6. Education
- 7.4.7. Food & Beverages
- 7.4.8. Others

Chapter 8. Global Behavior Analytics Market, Regional Analysis

8.1. Top Leading Countries
8.2. Top Emerging Countries
8.3. Behavior Analytics Market, Regional Market Snapshot
8.4. North America Behavior Analytics Market
- 8.4.1. U.S. Behavior Analytics Market
  - 8.4.1.1. Deployment breakdown estimates & forecasts, 2020-2030
  - 8.4.1.2. Application breakdown estimates & forecasts, 2020-2030
  - 8.4.1.3. Industry breakdown estimates & forecasts, 2020-2030
- 8.4.2. Canada Behavior Analytics Market
8.5. Europe Behavior Analytics Market Snapshot
- 8.5.1. U.K. Behavior Analytics Market
- 8.5.2. Germany Behavior Analytics Market
- 8.5.3. France Behavior Analytics Market
- 8.5.4. Spain Behavior Analytics Market
- 8.5.5. Italy Behavior Analytics Market
- 8.5.6. Rest of Europe Behavior Analytics Market
8.6. Asia-Pacific Behavior Analytics Market Snapshot
- 8.6.1. China Behavior Analytics Market
- 8.6.2. India Behavior Analytics Market
- 8.6.3. Japan Behavior Analytics Market
- 8.6.4. Australia Behavior Analytics Market
- 8.6.5. South Korea Behavior Analytics Market
- 8.6.6. Rest of Asia Pacific Behavior Analytics Market
8.7. Latin America Behavior Analytics Market Snapshot
- 8.7.1. Brazil Behavior Analytics Market
- 8.7.2. Mexico Behavior Analytics Market
8.8. Middle East & Africa Behavior Analytics Market
- 8.8.1. Saudi Arabia Behavior Analytics Market
- 8.8.2. South Africa Behavior Analytics Market
- 8.8.3. Rest of Middle East & Africa Behavior Analytics Market

Chapter 9. Competitive Intelligence

9.1. Key Company SWOT Analysis
- 9.1.1. Company 1
- 9.1.2. Company 2
- 9.1.3. Company 3
9.2. Top Market Strategies
9.3. Company Profiles
- 9.3.1. Oracle Corporation (U.S.)
  - 9.3.1.1. Key Information
  - 9.3.1.2. Overview
  - 9.3.1.3. Financial (Subject to Data Availability)
  - 9.3.1.4. Product Summary
  - 9.3.1.5. Recent Developments
- 9.3.2. Adobe Inc. (U.S.)
- 9.3.3. IBM Corporation (U.S.)
- 9.3.4. Splunk Inc. (U.S.)
- 9.3.5. Heap Inc. (U.S.)
- 9.3.6. LogSentinel B.V. (Netherlands)
- 9.3.7. Altamira.ai (U.S.)
- 9.3.8. Hotjar Ltd. (Malta)
- 9.3.9. TIBCO Software Inc. (U.S.)
- 9.3.10. Niara Inc. (HP Inc.) (U.S.)

Chapter 10. Research Process

10.1. Research Process
- 10.1.1. Data Mining
- 10.1.2. Analysis
- 10.1.3. Market Estimation
- 10.1.4. Validation
- 10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

LIST OF TABLES

TABLE 1. Global Behavior Analytics Market, report scope
TABLE 2. Global Behavior Analytics Market estimates & forecasts by Region 2020-2030 (USD Million)
TABLE 3. Global Behavior Analytics Market estimates & forecasts by Deployment 2020-2030 (USD Million)
TABLE 4. Global Behavior Analytics Market estimates & forecasts by Application 2020-2030 (USD Million)
TABLE 5. Global Behavior Analytics Market estimates & forecasts by Industry 2020-2030 (USD Million)
TABLE 6. Global Behavior Analytics Market by segment, estimates & forecasts, 2020-2030 (USD Million)
TABLE 7. Global Behavior Analytics Market by region, estimates & forecasts, 2020-2030 (USD Million)
TABLE 8. Global Behavior Analytics Market by segment, estimates & forecasts, 2020-2030 (USD Million)
TABLE 9. Global Behavior Analytics Market by region, estimates & forecasts, 2020-2030 (USD Million)
TABLE 10. Global Behavior Analytics Market by segment, estimates & forecasts, 2020-2030 (USD Million)
TABLE 11. Global Behavior Analytics Market by region, estimates & forecasts, 2020-2030 (USD Million)
TABLE 12. Global Behavior Analytics Market by segment, estimates & forecasts, 2020-2030 (USD Million)
TABLE 13. Global Behavior Analytics Market by region, estimates & forecasts, 2020-2030 (USD Million)
TABLE 14. Global Behavior Analytics Market by segment, estimates & forecasts, 2020-2030 (USD Million)
TABLE 15. Global Behavior Analytics Market by region, estimates & forecasts, 2020-2030 (USD Million)
TABLE 16. U.S. Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 17. U.S. Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 18. U.S. Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 19. Canada Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 20. Canada Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 21. Canada Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 22. UK Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 23. UK Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 24. UK Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 25. Germany Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 26. Germany Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 27. Germany Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 28. France Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 29. France Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 30. France Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 31. Italy Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 32. Italy Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 33. Italy Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 34. Spain Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 35. Spain Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 36. Spain Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 37. RoE Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 38. RoE Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 39. RoE Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 40. China Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 41. China Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 42. China Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 43. India Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 44. India Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 45. India Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 46. Japan Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 47. Japan Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 48. Japan Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 49. South Korea Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 50. South Korea Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 51. South Korea Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 52. Australia Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 53. Australia Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 54. Australia Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 55. RoAPAC Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 56. RoAPAC Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 57. RoAPAC Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 58. Brazil Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 59. Brazil Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 60. Brazil Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 61. Mexico Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 62. Mexico Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 63. Mexico Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 64. RoLA Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 65. RoLA Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 66. RoLA Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 67. Saudi Arabia Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
TABLE 68. South Africa Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 69. RoMEA Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
TABLE 70. List of secondary sources, used in the study of global Behavior Analytics Market
TABLE 71. List of primary sources, used in the study of global Behavior Analytics Market
TABLE 72. Years considered for the study
TABLE 73. Exchange rates considered

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

FIG 1. Global Behavior Analytics Market, research methodology
FIG 2. Global Behavior Analytics Market, Market estimation techniques
FIG 3. Global Market size estimates & forecast methods
FIG 4. Global Behavior Analytics Market, key trends 2022
FIG 5. Global Behavior Analytics Market, growth prospects 2023-2030
FIG 6. Global Behavior Analytics Market, porters 5 force model
FIG 7. Global Behavior Analytics Market, pest analysis
FIG 8. Global Behavior Analytics Market, value chain analysis
FIG 9. Global Behavior Analytics Market by segment, 2020 & 2030 (USD Million)
FIG 10. Global Behavior Analytics Market by segment, 2020 & 2030 (USD Million)
FIG 11. Global Behavior Analytics Market by segment, 2020 & 2030 (USD Million)
FIG 12. Global Behavior Analytics Market by segment, 2020 & 2030 (USD Million)
FIG 13. Global Behavior Analytics Market by segment, 2020 & 2030 (USD Million)
FIG 14. Global Behavior Analytics Market, regional snapshot 2020 & 2030
FIG 15. North America Behavior Analytics Market 2020 & 2030 (USD Million)
FIG 16. Europe Behavior Analytics Market 2020 & 2030 (USD Million)
FIG 17. Asia pacific Behavior Analytics Market 2020 & 2030 (USD Million)
FIG 18. Latin America Behavior Analytics Market 2020 & 2030 (USD Million)
FIG 19. Middle East & Africa Behavior Analytics Market 2020 & 2030 (USD Million)