PUBLISHER: Allied Market Research | PRODUCT CODE: 1365782
PUBLISHER: Allied Market Research | PRODUCT CODE: 1365782
The global horse riding equipment market was valued at $2.1 billion in 2022, and is projected to reach $3 billion by 2032, growing at a CAGR of 3.6% from 2023 to 2032. The protective clothing used by the horse rider is included in the category of equestrian equipment known as horse riding equipment. The complete set of horseback riding clothing includes riding boots, coats, helmets, gloves, and other essential items. The horse rider is protected and comfortable thanks to the equipment.
The horse riding equipment industry is rapidly evolving, owing to increase in adoption of emerging sports technologies and latest trends among youth population. Introduction of innovative products are the medium for manufacturers to sustain in the competitive market, attract new consumers, and cater to the requirements of existing consumers. Increase in fan base of popular sport events such as Olympics, horse riding tournaments, and others, fuels the demand for horse riding equipment, which drives the growth of the market.
Online retailers have shown increased popularity as they facilitate faster delivery and easy return policies. Moreover, increase in number of sites offering free shipping of products has boosted the product sales though online platforms. Online retail provides access to a wide variety of products and price comparison of different brands.
As per a recent study, Europe witnessed 18-19% growth in e-commerce retail sales, with the UK, Germany, and France leading the e-commerce transactions. This trend is expected to drive the online retail sales of the horse riding equipment market.
Moreover, rise in popularity of sport and fitness activities among the youth propels the overall market growth. However, increase in preference for indoor activities such as playing video games and rise in use of smartphones among youth due to increase in internet penetration adversely hinder the market growth. In addition, proclivity of consumers toward other leisure activities such as virtual reality gaming, watching movies, live music shows, and others, restrains the growth of the horse riding equipment industry.
Availability of counterfeit products is a key factor that restrains the market growth. These products do not comply with the guidelines outlined by the regulatory bodies across the globe. As per a study by the Office for Harmonization in the Internal Market (OHIM), one of EU's large intellectual property agency, the amount of total revenue lost due to counterfeiting of sports equipment is about 6.5% of the total sales across the EU-28. Such counterfeit products also lead to loss of job creation that are expected to be created in the absence of these products. However, easy availability of such products on online portals and increased accessibility and convenience of purchasing these products through the Internet have paved the way for these products into the market.
The outbreak of the COVID-19 pandemic has negatively affected the growth of the horse riding equipment market. Moreover, the horse riding equipment market was experiencing a steady rise in past years; however, due to halt of all sports and sporting related activities, the growth of the whole sports equipment and apparel market has come to a halt.
The horse riding equipment market is segmented on the basis of type, gender, sales channel, and region. On the basis of type, the market is categorized into helmets, vests, stirrup, and others. By gender, it is segregated into male and female. By sales channel, market is segmented into hypermarket/ supermarket, independent sports outlet, sports retail chain and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Russia, Spain, Italy, France, Germany, the UK, and rest of Europe), Asia-Pacific (China, Japan, India, Singapore, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, Nigeria, Saudi Arabia, South Africa, and Rest of LAMEA).
Europe has predicted maximum demand of horse riding equipment during the forecast period. The availability of major players in this region influences the market such as Decathlon S.A., Georg Kieffer Sattlerwarenfabrik GmbH, and Mountain Horse. These players are promoting horse riding activity in the region, which is further expected to fuel the market growth over the forecast period.
The Asia-Pacific horse riding equipment market is expected to expand during the projected period. With the considerable growth of China's equestrian sector, China is predicted to acquire over half of the Asia-Pacific market share. The primary driver is rising popularity of horse racing across the region. Hence, increase in number of riders enhance the demand of horse riding equipment in the market.
The players operating in the global horse riding equipment market have adopted various developmental strategies to expand their horse riding equipment market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Antares Sellier, Ariat International, Inc, Cavallo GmbH & Co. KG, Colonial Saddlery, Dainese, Decathlon S.A, Fabtron Inc, Georg Kieffer Sattlerwarenfabrik GmbH, HKM Sports Equipment GmbH, and Mountain Horse.
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