Equestrian Apparel Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

The Global Equestrian Apparel Market was valued at USD 6.6 billion in 2024 and is estimated to grow at a CAGR of 5.5% to reach USD 11.2 billion by 2034. This growth reflects a combination of lifestyle shifts, increased recreational activity, and a renewed interest in horseback riding across both rural and urban communities. As equestrian sports gain broader visibility through media coverage and social platforms, more people are being drawn to the discipline-ranging from professional athletes to hobbyists and young enthusiasts. The sport's cultural appeal, combined with the desire for outdoor engagement and wellness, is fueling a strong consumer appetite for specialized apparel that blends performance, functionality, and fashion. Moreover, equestrian clothing is gaining popularity beyond riding circles as it influences mainstream fashion with its blend of utility and sophistication. As a result, manufacturers and designers are expanding their collections to cater to both traditional riders and lifestyle consumers. Comfort, durability, and style are emerging as top priorities, while brands continue to align themselves with sustainability goals to appeal to the eco-conscious buyer.

Rising participation in equestrian sports, a surge in outdoor activities, and a growing base of recreational riders are the primary drivers of market demand. As more individuals embrace horseback riding as a hobby or competitive pursuit, there is a notable rise in demand for high-performance yet stylish apparel such as tops, bottoms, outerwear, gloves, boots, and helmets. Female riders continue to dominate the market, though the increasing presence of younger riders and male participants is expanding the industry's demographic reach. Buyers are now seeking gear that offers a balance of comfort and design, leading to product innovations that prioritize mobility, breathability, and rider safety.

The topwear segment alone generated USD 2.7 billion in 2024, driven by competitive and leisure riding needs. Show shirts remain a favorite among professional riders for their moisture-wicking capabilities and long-wear comfort during events. Polo shirts, known for their versatility, serve as both casual wear and functional riding apparel, while show jackets, crafted with flexible and breathable fabrics, have become essential for riders competing at various levels by offering both a polished look and practical comfort.

Although sustainable apparel is gaining traction, the unsustainable segment held a dominant 72% market share in 2024 and is expected to grow at a CAGR of 4.3% through 2034. Affordability continues to drive the use of synthetic materials and petroleum-based textiles despite environmental drawbacks. Fast fashion practices still prevail, often relying on non-recyclable components and harmful chemicals. However, demand for sustainable equestrian apparel is rising, with the segment expected to reach USD 1.8 billion as consumers seek organic cotton, recycled fabrics, and ethically produced options.

The U.S. equestrian apparel market alone generated USD 1.9 billion in 2024. Demand remains strong for premium, performance-oriented clothing that emphasizes durability, comfort, and innovation. American consumers are increasingly gravitating toward eco-friendly brands. While online platforms enhance shopping convenience, specialty stores continue to deliver value through custom fittings and expert consultations.

Leading companies in the equestrian apparel industry include Equi-Star, Ariat International, Samshield, Charles Owen, Dublin, Eskadron, Goode Rider, Kingsland Equestrian, Helite, Horze, Kentucky Horsewear, Pikeur, Riders International, and Tredstep Ireland. To strengthen their market presence, these brands are prioritizing advanced R&D to enhance apparel functionality. Many are also adopting sustainable materials and ethical production processes to meet evolving consumer expectations and reinforce long-term brand loyalty.