PUBLISHER: Allied Market Research | PRODUCT CODE: 1446398
PUBLISHER: Allied Market Research | PRODUCT CODE: 1446398
Digital signage is a class of large display screen formats that improve the visual experience with its professional-grade image quality and are mostly used for endorsing and advertising. These displays have replaced the traditional small and micro-display screens with large wall-sized LED and LCD displays, used across various industries. They are designed for applications that require the vendors to engage their customers/audiences with its wider viewing angle and to extract maximum effectiveness from the marketing messages.
The scope of the report discusses the potential opportunities for market players to enter the digital signage market. This report also provides in-depth analysis of the market, outlining current trends, key driving factors, and key areas of investment. The report includes Porter's five forces analysis to understand the competitive scenario of the industry and role of each stakeholder in the value chain. The report features the strategies adopted by key market players to maintain their foothold in the market.
The Digital Signage market is segmented into offering, product, location, end user, and region. On the basis of offering, the market is divided into hardware, software, and service. In 2022, the hardware segment dominated the market, and it is expected to acquire a major market share by 2032 owing to an increase in use of digital signages for retail and education end user. On the basis of product, the market is categorized into single screen display, video wall, and kiosk. In 2022, the kiosk segment dominated the market, and it is expected to acquire a major market share by 2032 due to an increase in investment of government and private companies on airports, public transports, and other vital sectors.
On the basis of location, the market is divided into indoor and outdoor. In 2022, the indoor segment dominated the market, and outdoor segment is expected to acquire a major market share by 2032 owing to an increase in use of digital signages for retail and education end user. On the basis of end user, the market is divided into retail, education, healthcare, corporate, stadiums, government, and others. In 2022, the others segment dominated the market, and healthcare segment is expected to acquire a major market share by 2032.
On the basis of region, the Digital Signage market trends are analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Spain, Italy, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and rest of LAMEA).
Competitive analysis and profiles of the major global Digital Signage market players that have been provided in the report include ISEMC (HHSD TECHNOLOGY), Koninklijke Philips N.V., LG Electronics, NEC Corporation, Panasonic Corporation, Planar Systems, Inc., Sony Corporation, Samsung Electronics Co., Ltd., Viewsonic Corporation, and VOLANTI DISPLAYS. The key strategy adopted by the major players of the digital signage market is product launch.
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