PUBLISHER: Orion Market Research | PRODUCT CODE: 1755408
PUBLISHER: Orion Market Research | PRODUCT CODE: 1755408
Global Digital Signage Market 2025-2035
Global Digital Signage Market Size, Share & Trends Analysis by Component Type (Hardware, Software, and Services), By Product (Video Walls, Video Screen, Kiosks, Billboards, System-On-Chip, Digital Posters, and Others), and by End-Users (Retail, Hospitality, Entertainment, Stadiums & Playgrounds, Corporate, Banking, Healthcare, Education, Public Infrastructure and Transportation, and Others) Forecast Period (2025-2035)
Industry Overview
Global digital signage market size was $25.8 billion and is growing at a CAGR of 8.6% during the forecast period (2025-2035). Digital signage is digital displays such as LED, LCD, or projection screens in public or private spaces to show multimedia content such as advertisements, information, or announcements. The growing demand for real-time, targeted advertising and information is expected to propel the growth of the market during the forecast period. Enterprises globally are aiming to deliver personalized experiences to their customers, as digital signage allows content to be updated quickly and instantly based on time of day, location, customer demographics, or even weather conditions. For instance, in April 2023, Zara in Paris was described as the "Most Innovative Store in France" by fast fashion. The store consists of prominent and interesting LED displays and uses custom creative to drive the customer's experience.
Market Dynamics
Retailers Adopting Digital Signage for Improved Customer Engagement
The growing adoption of digital signage in the retail industry is expected to boost the growth of the market during the forecast period. Retailers globally are increasingly adopting digital signage to enhance customer engagement by creating immersive and interactive shopping experiences. For instance, in December 2024, ASDA, a UK-based retailer launched a trial of electronic shelf labels at stores to enhance user experience. These shelf labels will have all information on the displays including cost, weight, and more that customers get on paper (bills). These digital screens can be updated centrally by staff to provide all the correct information. The company also announced that they are working with Vusion Group to install 3,000 of the digital screens at the Manchester branch. Thus, these installations of digital screens will drive the market growth directly.
Technological Advancements & Innovations Boosting Adoption of Digital Signage
The technological innovations and advancements in the product such as display quality, interactivity, and integration capabilities are boosting the adoption of digital signage. The market players are taking strategic initiatives across the globe is expected to drive the growth of the market during the forecast period. For instance, in June 2024, Samsung introduced new color e-paper displays for businesses at InfoComm 2024. The company extended the SmartThings platform which can be used for consumer smart home devices to the business ecosystem. The product comes with an intelligent control system for digital signs. The company stated that businesses can control signs using integrated sensors. The SmartThings Pro helps users automate daily configurations and setups while reducing overall business costs.
Market Segmentation
- Based on the component type, the market is segmented into hardware, software, and services.
- Based on the product, the market is segmented into video walls, video screens, kiosks, billboards, system-on-chip, digital posters, and others including transparent LED screens.
- Based on the end-users, the market is segmented into retail, hospitality, entertainment, stadiums & playgrounds, corporate, banking, healthcare, education, public infrastructure and transportation, and others.
Video Walls Segment to Grow at the Considerable Market Share
The market for video walls is increasing owing to their ability to deliver high-impact, immersive visuals across large spaces such as retail stores, education, airports, stadiums, and corporate environments. The advancements in 4K/8K resolution will drive the video walls segment during the forecast period. For instance, in January 2024, PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions launched All in One direct view LED displays offering 4K and 8K larger-than-life viewing for educational environments. The company has launched four new models including the 4000, 4200, 5000, and 7000 Series which provide fast, seamless, and connected solutions.
Retail: A Key Segment in Market Growth
Regional Outlook
Market Players Outlook
The Report Covers:
Table of Contents
1. Report Summary
- Current Industry Analysis and Growth Potential Outlook
- Global Digital Signage Market Sales Analysis - Component Type | Product | End-Users | ($ Million)
- Digital Signage Market Sales Performance of Top Countries
- 1.1. Research Methodology
- Primary Research Approach
- Secondary Research Approach
- 1.2. Market Snapshot
2. Market Overview and Insights
- 2.1. Scope of the Study
- 2.2. Analyst Insight & Current Market Trends
3. Market Determinants
4. Competitive Landscape
5. Global Digital Signage Market Sales Analysis by Component Type ($ Million)
6. Global Digital Signage Market Sales Analysis by Product ($ Million)
7. Global Digital Signage Market Sales Analysis by End-Users ($ Million)
8. Regional Analysis
9. Company Profiles
LIST OF TABLES
- 1. Global Digital Signage Market Research and Analysis by Component Type, 2024-2035 ($ Million)
- 2. Global Digital Signage Hardware Market Research and Analysis by Region, 2024-2035 ($ Million)
- 3. Global Digital Signage Software Market Research and Analysis by Region, 2024-2035 ($ Million)
- 4. Global Digital Signage Services Market Research and Analysis by Region, 2024-2035 ($ Million)
- 5. Global Digital Signage Market Research and Analysis by Product, 2024-2035 ($ Million)
- 6. Global Digital Signage for Video Walls Market Research and Analysis by Region, 2024-2035 ($ Million)
- 7. Global Digital Signage for Video Screen Market Research and Analysis by Region, 2024-2035 ($ Million)
- 8. Global Digital Signage for Kiosks Market Research and Analysis by Region, 2024-2035 ($ Million)
- 9. Global Digital Signage for Billboards Market Research and Analysis by Region, 2024-2035 ($ Million)
- 10. Global Digital Signage for System-on-Chip Market Research and Analysis by Region, 2024-2035 ($ Million)
- 11. Global Digital Signage by Digital Posters Market Research and Analysis by Region, 2024-2035 ($ Million)
- 12. Global Digital Signage for Others Market Research and Analysis by Region, 2024-2035 ($ Million)
LIST OF FIGURES
