Decorative Coatings Market By Technology (Water-based, Solvent-based), By Type (Emulsion, Enamel, Primer, Others), By Application (Exterior, Interior): Global Opportunity Analysis and Industry Forecast, 2023-2032

Decorative coatings serve the purpose of improving the visual appeal of surfaces like walls and furniture. They are available in an extensive range of colors and textures making them a favored option in both residential and commercial settings. Beyond their aesthetic qualities, these coatings are recognized for their durability and ability to withstand wear and tear.

The decorative coatings industry is expected to witness significant growth, driven by a rising demand for products that enhance surface durability, aesthetics, and protection against harsh environmental conditions. The surge in demand is particularly boosted by the need for surfaces to withstand challenges such as UV radiation, extreme temperatures, acid rain, and foreign particles. The industry's growth is further driven by the superior properties exhibited by these coatings, including moisture resistance, corrosion resistance, UV radiation resistance, bacteria resistance, and heat resistance.

Intense competition in the decorative coatings market poses a continual challenge for industry players. The presence of numerous suppliers, both regional and global, results in increased competition for market share. This competitive landscape exerts pressure on pricing strategies, often leading to price wars that can negatively impact profit margins. In addition, the constant need for innovation to stay ahead in the market places a strain on R&D budgets, making it challenging for companies to balance competitiveness with maintaining healthy profit margins.

The decorative coatings industry is expected to expand significantly due to major technological advancements. Nano-TiO2 photocatalysts, the development of ecologically friendly green coatings, and the adoption of drying time reduction methods stand out as major forces defining the industry's future. These developments not only improve the performance of decorative coatings, but they also align with the increased emphasis on environmentally friendly and energy-efficient solutions. The introduction of cutting-edge technologies demonstrates a dedication to ongoing improvement, which is supported by increased R&D investments. As the sector strives for innovation, the incorporation of these technical advancements is likely to drive significant market expansion during the forecast period, responding to changing customer needs and environmental concerns.

The extensive economic disruptions and lockdown measures during the COVID-19 pandemic slowed building and industrial operations significantly, directly influencing demand for decorative coatings. Many manufacturing facilities and construction sites were forced to close temporarily or operate at reduced capacity, resulting in a decrease in the production and consumption of decorative coatings. Price instability in the market was caused by supply chain interruptions and uncertainty around the pandemic, affecting both producers and consumers. However, when economies slowly recovered and construction activities began, the decorative coating industry regained speed, with a greater emphasis on creative solutions and sustainable practices in response to the changing post-pandemic world.

The key players profiled in this report include PPG, The Sherwin-Williams Company, Akzo Nobel N.V., Nippon Paint Holdings Co., Ltd., BASF SE, Asian Paints, Kansai Paint Co.,Ltd., Jotun, RPM International Inc., and Axalta Coating Systems. The market players are continuously striving to achieve a dominant position in this competitive market using strategies such as collaborations and product launches.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the decorative coatings market analysis from 2022 to 2032 to identify the prevailing decorative coatings market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the decorative coatings market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global decorative coatings market trends, key players, market segments, application areas, and market growth strategies.

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Upcoming/New Entrant by Regions
Technology Trend Analysis
Market share analysis of players by products/segments
New Product Development/ Product Matrix of Key Players
Patient/epidemiology data at country, region, global level
Regulatory Guidelines
Additional company profiles with specific to client's interest
Criss-cross segment analysis- market size and forecast
Expanded list for Company Profiles
Historic market data
Key player details (including location, contact details, supplier/vendor network etc. in excel format)
List of customers/consumers/raw material suppliers- value chain analysis
Market share analysis of players at global/region/country level
SWOT Analysis

Key Market Segments

By Technology

Water-based
Solvent-based

By Type

Emulsion
Enamel
Primer
Others

By Application

Exterior
Interior

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Spain
- Italy
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
LAMEA
- Brazil
- United Arab Emirates
- Saudi Arabia
- South Africa
- Rest of LAMEA

Key Market Players:

PPG Industries Inc.
The Sherwin-Williams Company
Akzo Nobel N.V.
Nippon Paint Holdings Co., Ltd.
BASF SE
Asian Paints
Kansai Paints Co. Ltd.
Jotun
RPM International Inc.
Axalta Coating Systems

Product Code: A06904

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
3.3. Porter's five forces analysis
3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.2. Restraints
- 3.4.3. Opportunities
3.5. Average Selling Price
3.6. Market Share Analysis
3.7. Brand Share Analysis
3.8. Trade Data Analysis
3.9. Product Consumption
3.10. Value Chain Analysis
3.11. Key Regulation Analysis
3.12. Patent Landscape
3.13. Reimbursement Scenario
3.14. Regulatory Guidelines

CHAPTER 4: DECORATIVE COATINGS MARKET, BY TECHNOLOGY

4.1. Overview
- 4.1.1. Market size and forecast
4.2. Water-based
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
4.3. Solvent-based
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country

CHAPTER 5: DECORATIVE COATINGS MARKET, BY TYPE

5.1. Overview
- 5.1.1. Market size and forecast
5.2. Emulsion
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
5.3. Enamel
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
5.4. Primer
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
5.5. Others
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country

CHAPTER 6: DECORATIVE COATINGS MARKET, BY APPLICATION

6.1. Overview
- 6.1.1. Market size and forecast
6.2. Exterior
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
6.3. Interior
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country

CHAPTER 7: DECORATIVE COATINGS MARKET, BY REGION

7.1. Overview
- 7.1.1. Market size and forecast By Region
7.2. North America
- 7.2.1. Key market trends, growth factors and opportunities
- 7.2.2. Market size and forecast, by Technology
- 7.2.3. Market size and forecast, by Type
- 7.2.4. Market size and forecast, by Application
- 7.2.5. Market size and forecast, by country
  - 7.2.5.1. U.S.
  - 7.2.5.1.1. Market size and forecast, by Technology
  - 7.2.5.1.2. Market size and forecast, by Type
  - 7.2.5.1.3. Market size and forecast, by Application
  - 7.2.5.2. Canada
  - 7.2.5.2.1. Market size and forecast, by Technology
  - 7.2.5.2.2. Market size and forecast, by Type
  - 7.2.5.2.3. Market size and forecast, by Application
  - 7.2.5.3. Mexico
  - 7.2.5.3.1. Market size and forecast, by Technology
  - 7.2.5.3.2. Market size and forecast, by Type
  - 7.2.5.3.3. Market size and forecast, by Application
7.3. Europe
- 7.3.1. Key market trends, growth factors and opportunities
- 7.3.2. Market size and forecast, by Technology
- 7.3.3. Market size and forecast, by Type
- 7.3.4. Market size and forecast, by Application
- 7.3.5. Market size and forecast, by country
  - 7.3.5.1. Germany
  - 7.3.5.1.1. Market size and forecast, by Technology
  - 7.3.5.1.2. Market size and forecast, by Type
  - 7.3.5.1.3. Market size and forecast, by Application
  - 7.3.5.2. UK
  - 7.3.5.2.1. Market size and forecast, by Technology
  - 7.3.5.2.2. Market size and forecast, by Type
  - 7.3.5.2.3. Market size and forecast, by Application
  - 7.3.5.3. France
  - 7.3.5.3.1. Market size and forecast, by Technology
  - 7.3.5.3.2. Market size and forecast, by Type
  - 7.3.5.3.3. Market size and forecast, by Application
  - 7.3.5.4. Spain
  - 7.3.5.4.1. Market size and forecast, by Technology
  - 7.3.5.4.2. Market size and forecast, by Type
  - 7.3.5.4.3. Market size and forecast, by Application
  - 7.3.5.5. Italy
  - 7.3.5.5.1. Market size and forecast, by Technology
  - 7.3.5.5.2. Market size and forecast, by Type
  - 7.3.5.5.3. Market size and forecast, by Application
  - 7.3.5.6. Rest of Europe
  - 7.3.5.6.1. Market size and forecast, by Technology
  - 7.3.5.6.2. Market size and forecast, by Type
  - 7.3.5.6.3. Market size and forecast, by Application
7.4. Asia-Pacific
- 7.4.1. Key market trends, growth factors and opportunities
- 7.4.2. Market size and forecast, by Technology
- 7.4.3. Market size and forecast, by Type
- 7.4.4. Market size and forecast, by Application
- 7.4.5. Market size and forecast, by country
  - 7.4.5.1. China
  - 7.4.5.1.1. Market size and forecast, by Technology
  - 7.4.5.1.2. Market size and forecast, by Type
  - 7.4.5.1.3. Market size and forecast, by Application
  - 7.4.5.2. Japan
  - 7.4.5.2.1. Market size and forecast, by Technology
  - 7.4.5.2.2. Market size and forecast, by Type
  - 7.4.5.2.3. Market size and forecast, by Application
  - 7.4.5.3. India
  - 7.4.5.3.1. Market size and forecast, by Technology
  - 7.4.5.3.2. Market size and forecast, by Type
  - 7.4.5.3.3. Market size and forecast, by Application
  - 7.4.5.4. South Korea
  - 7.4.5.4.1. Market size and forecast, by Technology
  - 7.4.5.4.2. Market size and forecast, by Type
  - 7.4.5.4.3. Market size and forecast, by Application
  - 7.4.5.5. Australia
  - 7.4.5.5.1. Market size and forecast, by Technology
  - 7.4.5.5.2. Market size and forecast, by Type
  - 7.4.5.5.3. Market size and forecast, by Application
  - 7.4.5.6. Rest of Asia-Pacific
  - 7.4.5.6.1. Market size and forecast, by Technology
  - 7.4.5.6.2. Market size and forecast, by Type
  - 7.4.5.6.3. Market size and forecast, by Application
7.5. LAMEA
- 7.5.1. Key market trends, growth factors and opportunities
- 7.5.2. Market size and forecast, by Technology
- 7.5.3. Market size and forecast, by Type
- 7.5.4. Market size and forecast, by Application
- 7.5.5. Market size and forecast, by country
  - 7.5.5.1. Brazil
  - 7.5.5.1.1. Market size and forecast, by Technology
  - 7.5.5.1.2. Market size and forecast, by Type
  - 7.5.5.1.3. Market size and forecast, by Application
  - 7.5.5.2. United Arab Emirates
  - 7.5.5.2.1. Market size and forecast, by Technology
  - 7.5.5.2.2. Market size and forecast, by Type
  - 7.5.5.2.3. Market size and forecast, by Application
  - 7.5.5.3. Saudi Arabia
  - 7.5.5.3.1. Market size and forecast, by Technology
  - 7.5.5.3.2. Market size and forecast, by Type
  - 7.5.5.3.3. Market size and forecast, by Application
  - 7.5.5.4. South Africa
  - 7.5.5.4.1. Market size and forecast, by Technology
  - 7.5.5.4.2. Market size and forecast, by Type
  - 7.5.5.4.3. Market size and forecast, by Application
  - 7.5.5.5. Rest of LAMEA
  - 7.5.5.5.1. Market size and forecast, by Technology
  - 7.5.5.5.2. Market size and forecast, by Type
  - 7.5.5.5.3. Market size and forecast, by Application

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2022

CHAPTER 9: COMPANY PROFILES

9.1. PPG Industries Inc.
- 9.1.1. Company overview
- 9.1.2. Key executives
- 9.1.3. Company snapshot
9.2. The Sherwin-Williams Company
- 9.2.1. Company overview
- 9.2.2. Key executives
- 9.2.3. Company snapshot
9.3. Akzo Nobel N.V.
- 9.3.1. Company overview
- 9.3.2. Key executives
- 9.3.3. Company snapshot
9.4. Nippon Paint Holdings Co., Ltd.
- 9.4.1. Company overview
- 9.4.2. Key executives
- 9.4.3. Company snapshot
9.5. BASF SE
- 9.5.1. Company overview
- 9.5.2. Key executives
- 9.5.3. Company snapshot
9.6. Asian Paints
- 9.6.1. Company overview
- 9.6.2. Key executives
- 9.6.3. Company snapshot
9.7. Kansai Paints Co. Ltd.
- 9.7.1. Company overview
- 9.7.2. Key executives
- 9.7.3. Company snapshot
9.8. Jotun
- 9.8.1. Company overview
- 9.8.2. Key executives
- 9.8.3. Company snapshot
9.9. RPM International Inc.
- 9.9.1. Company overview
- 9.9.2. Key executives
- 9.9.3. Company snapshot
9.10. Axalta Coating Systems
- 9.10.1. Company overview
- 9.10.2. Key executives
- 9.10.3. Company snapshot