Operational Applications: Worldwide Market Shares 2024

"Overall growth in the operational applications market remained subdued in 2024 due to tight operator budgets, a slowdown in 5G build-outs and continued struggles with legacy systems and vendor fragmentation."

This report provides market share data for telecoms operator spending on telecoms-specific operational applications software systems and related services for 2024. It provides details of how the spending varied by delivery model, vendor and region.

Questions answered in the operational applications market share report:

• What was the overall size of the market (operational applications software systems for the telecoms industry) and what drove this spending among telecoms operators?
• Who are the major vendors and what is their share of revenue in the operational applications systems market?
• What are the different drivers and growth rates of operator spending on products and professional services?

Who should read this report:

• Vendor and systems integrator strategy teams that need to understand where growth is slowing and where it is increasing across different market segments
• Product management teams that are responsible for feature functionality, geographical focus or professional service offerings, and product marketing teams that are responsible for market-share growth
• Market intelligence teams at vendors that want to understand how their competitors compare to each other

This report and associated data annex provide:

• detailed market share data for the operational applications market, split by:
  • six segments: AI and data software, automated assurance, customer engagement, monetisation platforms, network automation and orchestration and service design and orchestration
  • two delivery types: product and professional services
  • eight geographical regions: Central and Eastern Europe (CEE), developed Asia-Pacific (DVAP), emerging Asia-Pacific (EMAP), Latin America (LATAM), the Middle East and North Africa (MENA), North America (NA), Sub-Saharan Africa (SSA) and Western Europe (WE)
• a summary of key developments in the market overall
• a detailed market definition
• recommendations for vendors.