PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1684423
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1684423
Automatic Motor Starter Market size was valued at US$ 4,650.43 Million in 2024, expanding at a CAGR of 5.20% from 2025 to 2032.
An automatic motor starter (AMS) is one of the basic electrical appliances applied to start and control electric motors for safe startup. The AMS device prevents damage due to electrical surges or overloads by controlling voltage and current going to the motor. The main aim of an AMS is to provide a controlled start to reduce mechanical stress on the motor and associated equipment, often brought on by a sudden or unregulated startup. The starter includes relays, contactors, fuses, and thermal overload protection. Apart from enhancing motor duration and reliability, an Automatic Motor Starter will generally contribute to an overall increase in the efficiency and safety of the entire system. Their applications run in virtually all branches of industry, such as pumps, compressors, conveyors, and HVAC systems, where operation occurs with widely varying loads and under changing conditions. Their automation and safeguarding of motors start to play a large part in achieving economical maintenance and minimizing unscheduled downtime.
Automatic Motor Starter Market- Market Dynamics
The Automatic Motor Starter (AMS) market is influenced by the propelling demand for energy-efficient solutions and automation in different industrial sectors. The growth in the market is further fueled by the increasing implementation of automation across industries such as manufacturing, oil & gas, and mining. Advanced, digitalized solutions that include smart motors and IoT integration have increased AMS systems growth since they offer more efficient monitoring and control. Strong government regulations based on energy efficiency and carbon emissions reduction are further driving the uptake of energy-saving devices such as AMS. The growing need to reduce motor failures & downtime in critical infrastructure has led to a surge in the implementation of AMS, which provides protection & reliability.
Increases in renewable energy projects and industries that will experience a trend toward electrification further bode well for market opportunities. Renewable energy system demand from areas such as wind and solar power plants further bolsters demand for AMS based on its strength in surge arrester functionality. Growing demand for industrialized infrastructure bodes well in developing markets like these. However, the high initial cost of AMS systems remains a restraint, especially for SMEs. Moreover, the complexity of integrating AMS with existing motor systems in older infrastructures can hinder market growth.
Automatic Motor Starter Market- Key Insights
The medium-voltage segment leads the market due to the heavy and widespread application of machinery and HVAC systems for industrial and commercial needs.
The fastest growth is witnessed in the low-voltage segment, which is gaining traction due to the rising demand for energy-efficient motors in residential and small commercial applications.
Three-phase motor starters lead the market as they are efficient and reliable for industrial applications. They are also more commonly used for large-scale heavy machinery and industrial setups.
The single-phase segment is rapidly growing, especially in residential and small commercial sectors, where low-cost solutions for smaller motors are in high demand.
North America remains the largest regional segment in the market due to its more advanced industrial infrastructure and higher demand for automation.
The Global Automatic Motor Starter Market is segmented on the basis of Voltage, Phase, Application, and Region.
By Voltage, the market is divided into low, medium, and high. The medium voltage segment has the highest share in the market. Medium voltage starters find the majority of applications in industrial use due to equipment such as machinery, HVAC systems, and large equipment, all of which need an efficient motor application. Energy efficiency and robust performance make medium voltage systems vital for oil and gas, mining, and manufacturing sectors. This dominance is attributed to the adoption of medium-voltage motors. The cost, performance, and energy efficiency balance solution has resulted in this. The low voltage segment is projected to grow rapidly during the forecast period. The rise in residential automation, small commercial operations, and energy solutions that save costs has caused an increased demand for low-voltage starters. Affordability and design compactness are the primary factors that make the low-voltage motor starters more acceptable in the larger picture as the industrial sectors in developing nations are gaining an impetus rapidly. Furthermore, the transition towards sustainable energy solutions and the entry of energy-efficient products in residential buildings enhance the segment growth.
By Application, the market is divided into residential, commercial, and industrial. The industrial application segment held the largest share of the market. This can be attributed to a heavy ratio of electric motor use in industrial applications, primarily in manufacturing, automation, HVAC, and mining activities. With industrialization growing in emerging markets, the demand for dependable motor starters for heavy-duty machinery and manufacturing continues to grow, propelling the market further. In terms of commercial buildings, such as office complexes, malls, and retail outlets, there is increasingly more demand for energy-efficient systems, which shows the fastest growth in commercial applications. Reducing energy costs and bettering building sustainability in commercial real estate has significantly driven the segment growth.
Automatic Motor Starter Market- Geographical Insights
North America leads the market. The growth is mainly pushed by the strong industrial infrastructure and a huge demand for energy-efficient solutions. The US leads the regional market as the government has greatly focused on automation and regulations regarding energy efficiency imposed by the US Department of Energy (DOE). The Asia-Pacific region is the fastest due to continuous industrialization and urbanization, especially from China and India. Due to the constantly increasing demand in these regions, automatic motor starters are greatly adopted due to the increasing growth in infrastructure development. The future market growth of this region remains strong as emerging economies continue to invest heavily in industrial and commercial sectors.
The automatic motor starter market is highly competitive. The leading industry players are ABB, Eaton, Emerson Electric, General Electric, and Siemens. These companies offer advanced solutions in a wide range of industrial, commercial, and residential applications. These sector majors operate on product innovation, energy efficiency, and reliability of motor starters and offer a variety of automation and energy-saving solutions to the market. Havells India Ltd. and L&T Electrical & Automation have built a strong presence in emerging markets through cost-effective products that are reliable for small & medium-sized enterprises. Strategic partnerships, acquisitions, and R&D investments are usual approaches for these players to enlarge their market presence and enhance their product offerings.
October 2023: ABB released a new ABB Ability(TM) Smart Motor Starter, a compact and intelligent motor starter for industrial automation. The product integrates advanced diagnostics and connectivity features, such as predictive maintenance and energy efficiency.
September 2023: Schneider Electric & Mitsubishi Electric announce strategic cooperation on next-generation motor starters, including enhanced energy management capabilities.
Aug 2023: Siemens widened its manufacturing operation in Bengaluru, India: Low-voltage motor starters output. The increase will be along a new 3RW5 soft starter's series from SIRIUS.
July 2023: Eaton has launched its Eaton Xpert(TM) Motor Starter, a modular and scalable solution for commercial and industrial applications. This product offers superior overload protection, reduces downtime, and enhances operation efficiency.