PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1730732
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1730732
Multimedia Chipsets Market size was valued at US$ 29,920.32 Million in 2024, expanding at a CAGR of 6.20% from 2025 to 2032.
Multimedia chipsets are integrated circuits designed to handle audio, video, and other multimedia processing tasks in electronic devices. These chipsets enable devices like smartphones, tablets, laptops, and home entertainment systems to process high-quality media content efficiently. They typically include components like video decoders, audio processors, and graphics processors that work together to provide smooth video playback, high-fidelity sound, and interactive gaming experiences. Multimedia chipsets support various formats and standards, such as HD video, 3D graphics, and surround sound. They are crucial for devices that require high-performance multimedia capabilities, improving the overall user experience in entertainment, communication, and gaming applications.
Multimedia Chipsets Market- Market Dynamics
Growing demand for handheld mobile devices and smartphones to propel market demand
The growing demand for handheld mobile devices and smartphones has significantly boosted the consumption of consumer electronics, particularly for streaming movies and videos online, resulting in a surge in broadband and mobile data traffic. This escalation in data usage is driving the need for high-speed internet, prompting telecom providers to expand their production capabilities. Improved global internet infrastructure has further fueled the adoption of online video streaming, leading to a consistent dominance of graphics chipsets in the multimedia chipset market. Additionally, the rise in wearable device usage, driven by increasing health awareness among the millennial population, is contributing to market growth. Higher disposable incomes and rapid adoption of advanced technologies, especially in developing economies, are also accelerating market expansion. For example, Qualcomm's 2018 release of a next-generation modem tailored for IoT applications highlighted the industry's move toward cost-effective, energy-efficient solutions. The shift from analog to digital media consumption, coupled with advancements in mobile and wireless technologies, has led to a boom in on-demand streaming services. Applications in the media and entertainment sector-such as video rendering and high-resolution editing-demand robust network performance, thus spurring the need for advanced multimedia chipsets and driving the ongoing transition to 5G networks to meet the growing data needs.
Multimedia Chipsets Market- Key Insights
As per the analysis shared by our research analyst, the global market is estimated to grow annually at a CAGR of around 6.20% over the forecast period (2025-2032)
Based on product type segmentation, auto chipsets was predicted to show maximum market share in the year 2024
Based on application segmentation, digital cable TV was the leading application in 2024
On the basis of region, Asia Pacific was the leading revenue generator in 2024
The Global Multimedia Chipsets Market is segmented on the basis of Product Type, Application, End User, and Region.
The market is divided into two categories based on product type: auto chipsets and graphic chipsets. The auto chipsets segment is leading in revenue in 2024. This growth reflects the ongoing transition from traditional analog media to digital platforms, where consumers increasingly access content via personal computers, tablets, and smartphones instead of newspapers, radios, and TVs. This shift has significantly fueled demand for multimedia chipsets, especially in mobile, video, and wireless technologies, driven by the proliferation of on-demand streaming services.
The market is divided into six categories based on application: digital cable TV, IPTV, home media players, set-top boxes, handheld devices, and others. Among these, the digital cable TV segment is projected to dominate the multimedia chipset market during the forecast period. This dominance is primarily attributed to the increasing demand for high-definition and ultra-high-definition content, which requires powerful multimedia chipsets capable of handling advanced graphics rendering and superior audio processing. As consumers shift towards immersive entertainment experiences, digital cable TV providers are upgrading their infrastructure to support features such as 4K streaming, interactive TV services, and real-time content delivery. Additionally, the rise in the number of smart TVs and digital set-top boxes equipped with internet connectivity has significantly boosted the need for robust chipsets that can manage multiple data streams simultaneously with minimal latency. The growing penetration of broadband internet and the popularity of bundled cable services further enhance the adoption of digital cable TV, thereby driving demand for multimedia chipsets tailored for these applications. Moreover, technological innovations in compression techniques, video decoding, and hardware acceleration are enabling better viewing quality and faster content delivery, reinforcing the segment's leading position in the market.
Multimedia Chipsets Market- Geographical Insights
Regionally, Asia Pacific dominates the market in 2024. In the Asia-Pacific region, rising demand for handheld devices, set-top boxes, and IPTVs makes it a key growth hub, further supported by high SoC manufacturing investments and the region's status as a semiconductor production powerhouse. The rapid rollout of 5G, especially in China and India, is expected to accelerate market growth. GSMA forecasts indicate that by 2025, 1.2 billion people will have access to 5G, with China accounting for one-third of this total. Government initiatives, along with efforts from chip manufacturers and smartphone vendors, are driving the regional adoption of 5G-enabled multimedia technologies.
Companies in the multimedia chipsets market are adopting strategies focused on technological innovation and strategic partnerships to remain competitive in a rapidly evolving digital landscape. To meet the increasing demand for high-performance video, audio, and imaging processing across devices such as smart TVs, smartphones, gaming consoles, and automotive infotainment systems, firms are investing heavily in R&D to develop chipsets with enhanced processing power, energy efficiency, and AI capabilities. Many are integrating support for advanced technologies such as 8K video, HDR, and real-time rendering to cater to immersive media experiences. Strategic collaborations with OEMs, software developers, and semiconductor foundries are also being pursued to accelerate product development and reduce time-to-market. Additionally, companies are exploring joint ventures and licensing agreements to expand their IP portfolios and access new technologies, particularly in areas like AI-based video compression and edge computing. These approaches are helping players address growing consumer expectations and capture new opportunities in emerging sectors like augmented and virtual reality (AR/VR) and connected vehicles.
In May 2024, MediaTek launched the Dimensity 9300+, a chip designed to enhance on-device generative AI processing. With improved clock speeds, the Dimensity 9300+ offers expanded support for large language models (LLMs), aiming to accelerate AI tasks on mobile devices.
In February 2023, Microsoft and Intel collaborated to accelerate the advancement of artificial intelligence (AI) on personal computers. During Microsoft's Build 2023 conference, they also offered a preview of the AI-powered features integrated into Intel's upcoming Meteor Lake client PC processors.