PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1782008
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1782008
Patient Relationship Management Software Market size was valued at US$ 26,790.32 Million in 2024, expanding at a CAGR of 7.52% from 2025 to 2032.
Patient relationship management (PRM) software market is a market of software used to make healthcare providers able to manage their relationships with patients and improve them more effectively. Such systems combine features like appointment scheduling, communicating with patients, as well as billing, follow-ups, and care coordination as a means of making the administrative workflow more efficient and enhance patient engagement. PRM software can help healthcare organizations to improve patient satisfaction, retention, and overall patient outcomes by encouraging improved communication and personalization to the care. This makes PRM software an important component in addressing the needs of contemporary, patient-centered care delivery.
Patient Relationship Management Software Market- Market Dynamics
Growing demand for patient-centered care to drive PRM software adoption
There has been a paradigm shift in the healthcare sector in which the provider-centric approach of care has shifted to patient-centric approach care wherein the emphasis is on enhancing overall patient experience, engagement and outcomes. The key features of patient-centered care focus on personalized care, open communication, and upon integrated services, and are close to the abilities provided by patient relationship management (PRM) software.
The promotion of patient experience is among the main tenets of universal health coverage identified by The World Health Organization (WHO). PRM platforms facilitate this by allowing patients to receive appropriate reminders of their appointment, personalized care plans, request feedback, and communicate directly with the provider. It is not only that these tools can improve patient satisfaction, but also they can minimize the number of no-shows and compliance with the treatment regime.
The increase in consumer demands of digital convenience in healthcare further intensifies this movement. As per the industry insights, 8 out of 10 patients would want providers who provide digital solutions like appointment booking, electronic mediated communications, display of medical records. Also, a study conducted at the Agency for Healthcare Research and Quality (AHRQ) suggests that patient-centered care may result in both improved clinical and patient loyalty, as well as cost reductions in healthcare delivery. The usage of PRM software will also increase exponentially as healthcare systems adopt, and rely on, value-based care initiatives, where PRM software will be part of the strategic toolkit of getting patients engaged in the healthcare process and managing the patient in the long term.
Patient Relationship Management Software Market- Key Insights
As per the analysis shared by our research analyst, the global market is estimated to grow annually at a CAGR of around 7.52 over the forecast period (2025-2032)
Based on software type segmentation, integrated software was predicted to show maximum market share in the year 2024
Based on functionality segmentation, appointment scheduling was the leading functionality in 2024
Based on usage mode segmentation, smartphone and handheld device was the leading usage mode in 2024
Based on application segmentation, disease management was the leading application in 2024
Based on end user segmentation, hospitals was the leading end user in 2024
On the basis of region, North America was the leading revenue generator in 2024
The global patient relationship management software market is segmented on the basis of software type, functionality, usage mode, application, end user, and region.
The market is divided into two categories based on software type: standalone software, integrated software. The integrated software sector dominates the market. Integrated software has the highest market share, which is attributed to its effective capability of unifying multiple functionalities in healthcare like EHR, billing, patient engagement, and patient scheduling, with analytics using a single platform. This integration increases efficiency of the workflow, minimizes data silos, and provides a better experience to the patient with a spin off.
For instance,
By using Epic's integrated software, Cleveland Clinic has been able to reduce patient no-show rates by 30%, improve care coordination across departments, and offer a seamless digital experience for patients from booking appointments to accessing test results and communicating with doctors.
The frequency of healthcare providers using integrated solutions is currently high as they give the ability of central access to the patient information, allow activity coordination as well as the implementation of compliance with the healthcare regulations. Consequently, there is still an increased pace in the adoption of integrated PRM software, and this has been particularly high among large hospitals and comprising multi-specialty clinics that seek a single and patient-centric care strategy.
The market is divided into five categories based on functionality: appointment scheduling, patient communication, billing and payment processing, patient feedback and reviews, analytics and reporting. The Appointment Scheduling dominates the market in the forecast period. This hegemony is motivated by the increased need of efficient, digitally-centric scheduling tools that help not to overwhelm the staff but improve the patient experience. Effective appointment scheduling will minimize the patient waiting time, no-show, and resource use by healthcare providers.
For instance,
According to a 2023 survey by Kyruus, over 65% of patients prefer scheduling healthcare appointments online, highlighting the importance of this functionality. With the rise of telehealth and hybrid care models, digital scheduling tools have become a crucial component of patient engagement strategies, making appointment scheduling the most widely adopted feature in PRM platforms.
Patient Relationship Management Software Market- Geographical Insights
North America dominates the patient relationship management software market, holding a largest market share in 2024.
This leadership is majorly related to extensive healthcare infrastructure in the region, presence of many healthcare alternatives as well as the high-adoption level of the new advances in the field of healthcare. Including the patient relationship management (PRM) software, the United States and Canada have led in adoption of digital health solutions in their overall healthcare. The market has also grown due to the established players in the area of healthcare IT, including Salesforce Health Cloud, Athenahealth. These institutions continually invest in technology in order to support the healthcare systems to have smooth operations, better interactions with the patients, and better clinical results.
Asia Pacific is estimated to register the highest CAGR in the patient relationship management software market during the forecast period in 2024.
Such a strong development is promoted by several factors, such as the high population growth rate, the increasement of the level of investments in healthcare infrastructure, and the growing number of middleclass citizens that want to receive high-quality healthcare services. The demand in such countries as China, India, and Japan is growing as people are becoming conscious of the importance of prevention of chronic diseases, people are living longer thus the burden of chronic diseases is increasing and more and more people need their patients managed efficiently.
The trends in governmental efforts to digitize healthcare services, including the National Digital Health Mission (NDHM) in India or the Healthy China 2030 policy in China, are driving the use and development of such platforms, such as PRM software. Moreover, there are now a lot of startups and health-tech startups delivering locally-relevant solutions to region-specific problems in the region. The addition of increased internet penetration, the use of smartphones, and favorable policy frameworks will only manage to enhance the implementation of advanced healthcare IT solutions to the extent of Asia Pacific becoming the fastest rising market in the coming years.
The market related to the patent relationship management software is very competitive which includes mainly two important players in it where the vision of these players is to achieve innovation, strategic collaborations, and upgradation of technology to address the ever-changing requirements of health care providers. Among the leaders in the industry, including GetWellNetwork, Inc., WebPT, Solutionreach, and Weave incorporated in the United States, the focus is on the development of the next generation PRM with a special focus on a personal approach to patients, efficient communication, and integrated operations. Such firms are also spending heavily in research and development and it is estimated that leading firms spend around 10-15 % of their annual revenue on research and development to stay affordable to the technological heads and keep in-sync with the trends of digital health.
A major trend shaping the competitive landscape is the increasing adoption of cloud-based PRM solutions, which offer scalability, data accessibility, and lower upfront costs. According to recent market insights, over 60% of healthcare organizations globally have shifted to cloud-based patient management platforms as of 2024, with this number expected to grow further due to enhanced security and interoperability features.
In April 2025, Bamboo Health partnered with Radial to integrate real-time, actionable care insights into PRM systems. This collaboration is expected to significantly enhance care coordination and reduce operational costs under value-based care models. By leveraging advanced analytics, this initiative strengthens PRM platforms by enabling more informed decision-making, timely interventions, and personalized patient engagement.
In January 2025, Docfyn launched its AI-Driven Marketing Suite, offering comprehensive CRM capabilities including SEO optimization, hospital website development, chatbots, and workflow automation. These tools enhance the digital front door of healthcare providers, making patient acquisition, communication, and retention more efficient. The suite positions Docfyn as a key player in the PRM market by aligning marketing automation with patient relationship strategies.
In March 2025, Veeva Systems introduced CRM Pulse, a cutting-edge solution designed to deliver global healthcare engagement metrics. This tool helps providers and life sciences companies better understand patient interaction patterns across regions, improving the targeting and effectiveness of PRM initiatives. With data-driven insights, organizations can refine patient outreach and optimize engagement strategies.
In May 2025, the Maharashtra Public Health Department announced a 10-year partnership with SUMEET SSG BVG Maharashtra EMS to implement the Maharashtra Emergency Medical Services (MEMS) 108 Ambulance Program. While not directly a PRM software, this public private initiative supports the broader ecosystem by integrating emergency response services into digital healthcare platforms, promoting better patient tracking, faster response times, and improved continuity of care key components that PRM systems aim to manage effectively.