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PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1881405

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PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1881405

Global Healthcare CRM Market Size Study & Forecast, by Functionality, by Deployment Mode (On-premise Model, Cloud/Web-based Model), by End-use, by AI-Powered Healthcare CRM and Regional Forecasts 2025-2035

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The Global Healthcare CRM Market is valued at approximately USD 17.87 billion in 2024 and is projected to grow at a CAGR of 7.70% during the forecast period 2025-2035. Healthcare CRM (Customer Relationship Management) solutions are sophisticated platforms designed to streamline patient engagement, enhance communication between healthcare providers and patients, and optimize operational workflows. These systems typically integrate appointment scheduling, telehealth services, patient data management, analytics, and marketing automation to improve patient retention and clinical outcomes. The market's growth is primarily driven by the increasing demand for patient-centric care models, regulatory compliance, and the digital transformation of healthcare facilities globally.

The rising emphasis on personalized patient experiences has significantly propelled the adoption of healthcare CRM systems. Healthcare providers are deploying these solutions to facilitate seamless interactions, manage complex patient data, and enhance service efficiency. Additionally, the integration of AI-driven modules enables predictive analytics, automated follow-ups, and insights-driven decision-making, which are pivotal for proactive care management. Nevertheless, challenges such as high implementation costs, data security concerns, and integration with legacy systems are expected to moderate market growth to some extent during the forecast period of 2025-2035.

The detailed segments and sub-segments included in the report are:

By Functionality:

  • (Functionality categories as per market structure)

By Deployment Mode:

  • On-premise Model
  • Cloud/Web-based Model

By End-use:

  • (End-use categories as per market structure)

By AI-Powered Healthcare CRM:

  • (AI-powered features as per market structure)

By Region:

North America

  • U.S.
  • Canada

Europe

  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE

Asia Pacific

  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC

Latin America

  • Brazil
  • Mexico

Middle East & Africa

  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa

Among deployment modes, cloud/web-based CRM solutions are expected to dominate the market owing to their flexibility, scalability, lower upfront costs, and the growing need for remote access to patient data. On-premise solutions remain significant in regions with strict regulatory frameworks and high data security requirements, highlighting a diverse adoption landscape across different healthcare systems.

In terms of revenue contribution, AI-powered healthcare CRM modules are currently leading the market, driven by their ability to deliver predictive analytics, automate workflows, and provide actionable insights for improving patient engagement and operational efficiency. Traditional functionalities, while still widely utilized, are increasingly being enhanced by AI-driven capabilities, signaling a strategic shift towards intelligent, data-driven healthcare management.

North America emerged as the leading region in 2025, attributed to its advanced healthcare infrastructure, high adoption of digital technologies, and supportive regulatory environment for healthcare IT solutions. Europe maintains a significant market presence with strong integration of CRM systems in clinical workflows. Meanwhile, Asia Pacific is projected to register the fastest growth during the forecast period, fueled by digitalization initiatives, expanding healthcare access, rising patient awareness, and increasing investment in AI-powered healthcare solutions.

Major market players included in this report are:

  • Salesforce Health Cloud
  • Cerner Corporation
  • Oracle Health Sciences
  • Microsoft Dynamics 365 Healthcare
  • Allscripts Healthcare Solutions
  • NextGen Healthcare
  • Athenahealth
  • Veeva Systems
  • Epic Systems Corporation
  • eClinicalWorks
  • Kareo
  • Netsmart Technologies
  • Meditech
  • Greenway Health
  • Infor Healthcare

Global Healthcare CRM Market Report Scope:

  • Historical Data - 2023, 2024
  • Base Year for Estimation - 2024
  • Forecast period - 2025-2035
  • Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
  • Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
  • Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments and countries in recent years and forecast the values for the coming decade. The report incorporates both qualitative and quantitative insights, presenting a comprehensive view of market dynamics, including drivers, challenges, and emerging opportunities. It further analyzes competitive positioning, product offerings, and strategic initiatives of key players, facilitating informed decision-making for stakeholders in the healthcare CRM ecosystem.

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2025 to 2035.
  • Annualized revenues and regional-level analysis for each market segment.
  • Detailed analysis of the geographical landscape with country-level insights.
  • Competitive landscape with information on major players.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of the competitive structure of the market.
  • Demand-side and supply-side analysis of the market.

Table of Contents

Chapter 1. Global Healthcare CRM Market Report Scope & Methodology

  • 1.1. Research Objective
  • 1.2. Research Methodology
    • 1.2.1. Forecast Model
    • 1.2.2. Desk Research
    • 1.2.3. Top Down and Bottom-Up Approach
  • 1.3. Research Attributes
  • 1.4. Scope of the Study
    • 1.4.1. Market Definition
    • 1.4.2. Market Segmentation
  • 1.5. Research Assumption
    • 1.5.1. Inclusion & Exclusion
    • 1.5.2. Limitations
    • 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

  • 2.1. CEO/CXO Standpoint
  • 2.2. Strategic Insights
  • 2.3. ESG Analysis
  • 2.4. key Findings

Chapter 3. Global Healthcare CRM Market Forces Analysis

  • 3.1. Market Forces Shaping The Global Healthcare CRM Market (2024-2035)
  • 3.2. Drivers
    • 3.2.1. increasing demand for patient-centric care models
    • 3.2.2. Increasing regulatory compliance
  • 3.3. Restraints
    • 3.3.1. data security concerns
  • 3.4. Opportunities
    • 3.4.1. Growing digital transformation of healthcare facilities

Chapter 4. Global Healthcare CRM Industry Analysis

  • 4.1. Porter's 5 Forces Model
    • 4.1.1. Bargaining Power of Buyer
    • 4.1.2. Bargaining Power of Supplier
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
  • 4.2. Porter's 5 Force Forecast Model (2024-2035)
  • 4.3. PESTEL Analysis
    • 4.3.1. Political
    • 4.3.2. Economical
    • 4.3.3. Social
    • 4.3.4. Technological
    • 4.3.5. Environmental
    • 4.3.6. Legal
  • 4.4. Top Investment Opportunities
  • 4.5. Top Winning Strategies (2025)
  • 4.6. Market Share Analysis (2024-2025)
  • 4.7. Global Pricing Analysis And Trends 2025
  • 4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Healthcare CRM Market Size & Forecasts by Functionality 2025-2035

  • 5.1. Market Overview
  • 5.2. Global Healthcare CRM Market Performance - Potential Analysis (2025)
  • 5.3. Sub segment 1
    • 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 5.3.2. Market size analysis, by region, 2025-2035
  • 5.4. 5.3. Sub segment 1
    • 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 5.4.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Healthcare CRM Market Size & Forecasts by Deployment mode 2025-2035

  • 6.1. Market Overview
  • 6.2. Global Healthcare CRM Market Performance - Potential Analysis (2025)
  • 6.3. On premises model
    • 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 6.3.2. Market size analysis, by region, 2025-2035
  • 6.4. Cloud/Web-based Model
    • 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 6.4.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Healthcare CRM Market Size & Forecasts by End Use 2025-2035

  • 7.1. Market Overview
  • 7.2. Global Healthcare CRM Market Performance - Potential Analysis (2025)
  • 7.3. Sub segment 1
    • 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 7.3.2. Market size analysis, by region, 2025-2035
  • 7.4. 5.3. Sub segment 1
    • 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 7.4.2. Market size analysis, by region, 2025-2035

Chapter 8. Global Healthcare CRM Market Size & Forecasts by AI Powered Healthcare CRM 2025-2035

  • 8.1. Market Overview
  • 8.2. Global Healthcare CRM Market Performance - Potential Analysis (2025)
  • 8.3. Sub segment 1
    • 8.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 8.3.2. Market size analysis, by region, 2025-2035
  • 8.4. 5.3. Sub segment 1
    • 8.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 8.4.2. Market size analysis, by region, 2025-2035

Chapter 9. Global Healthcare CRM Market Size & Forecasts by Region 2025-2035

  • 9.1. Growth Healthcare CRM Market, Regional Market Snapshot
  • 9.2. Top Leading & Emerging Countries
  • 9.3. North America Healthcare CRM Market
    • 9.3.1. U.S. Healthcare CRM Market
      • 9.3.1.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.3.1.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.3.1.3. End Use breakdown size & forecasts, 2025-2035
      • 9.3.1.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
    • 9.3.2. Canada Healthcare CRM Market
      • 9.3.2.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.3.2.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.3.2.3. End Use breakdown size & forecasts, 2025-2035
      • 9.3.2.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
  • 9.4. Europe Healthcare CRM Market
    • 9.4.1. UK Healthcare CRM Market
      • 9.4.1.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.4.1.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.4.1.3. End Use breakdown size & forecasts, 2025-2035
      • 9.4.1.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
    • 9.4.2. Germany Healthcare CRM Market
      • 9.4.2.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.4.2.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.4.2.3. End Use breakdown size & forecasts, 2025-2035
      • 9.4.2.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
    • 9.4.3. France Healthcare CRM Market
      • 9.4.3.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.4.3.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.4.3.3. End Use breakdown size & forecasts, 2025-2035
      • 9.4.3.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
    • 9.4.4. Spain Healthcare CRM Market
      • 9.4.4.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.4.4.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.4.4.3. End Use breakdown size & forecasts, 2025-2035
      • 9.4.4.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
    • 9.4.5. Italy Healthcare CRM Market
      • 9.4.5.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.4.5.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.4.5.3. End Use breakdown size & forecasts, 2025-2035
      • 9.4.5.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
    • 9.4.6. Rest of Europe Healthcare CRM Market
      • 9.4.6.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.4.6.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.4.6.3. End Use breakdown size & forecasts, 2025-2035
      • 9.4.6.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
  • 9.5. Asia Pacific Healthcare CRM Market
    • 9.5.1. China Healthcare CRM Market
      • 9.5.1.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.5.1.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.5.1.3. End Use breakdown size & forecasts, 2025-2035
      • 9.5.1.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
    • 9.5.2. India Healthcare CRM Market
      • 9.5.2.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.5.2.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.5.2.3. End Use breakdown size & forecasts, 2025-2035
      • 9.5.2.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
    • 9.5.3. Japan Healthcare CRM Market
      • 9.5.3.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.5.3.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.5.3.3. End Use breakdown size & forecasts, 2025-2035
      • 9.5.3.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
    • 9.5.4. Australia Healthcare CRM Market
      • 9.5.4.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.5.4.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.5.4.3. End Use breakdown size & forecasts, 2025-2035
      • 9.5.4.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
    • 9.5.5. South Korea Healthcare CRM Market
      • 9.5.5.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.5.5.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.5.5.3. End Use breakdown size & forecasts, 2025-2035
      • 9.5.5.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
    • 9.5.6. Rest of APAC Healthcare CRM Market
      • 9.5.6.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.5.6.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.5.6.3. End Use breakdown size & forecasts, 2025-2035
      • 9.5.6.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
  • 9.6. Latin America Healthcare CRM Market
    • 9.6.1. Brazil Healthcare CRM Market
      • 9.6.1.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.6.1.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.6.1.3. End Use breakdown size & forecasts, 2025-2035
      • 9.6.1.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
    • 9.6.2. Mexico Healthcare CRM Market
      • 9.6.2.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.6.2.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.6.2.3. End Use breakdown size & forecasts, 2025-2035
      • 9.6.2.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
  • 9.7. Middle East and Africa Healthcare CRM Market
    • 9.7.1. UAE Healthcare CRM Market
      • 9.7.1.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.7.1.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.7.1.3. End Use breakdown size & forecasts, 2025-2035
      • 9.7.1.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
    • 9.7.2. Saudi Arabia (KSA) Healthcare CRM Market
      • 9.7.2.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.7.2.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.7.2.3. End Use breakdown size & forecasts, 2025-2035
      • 9.7.2.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035
    • 9.7.3. South Africa Healthcare CRM Market
      • 9.7.3.1. Functionality breakdown size & forecasts, 2025-2035
      • 9.7.3.2. Deployment mode breakdown size & forecasts, 2025-2035
      • 9.7.3.3. End Use breakdown size & forecasts, 2025-2035
      • 9.7.3.4. AI-Powered Healthcare CRM breakdown size & forecasts, 2025-2035

Chapter 10. Competitive Intelligence

  • 10.1. Top Market Strategies
  • 10.2. Salesforce Health Cloud
    • 10.2.1. Company Overview
    • 10.2.2. Key Executives
    • 10.2.3. Company Snapshot
    • 10.2.4. Financial Performance (Subject to Data Availability)
    • 10.2.5. Product/Services Port
    • 10.2.6. Recent Development
    • 10.2.7. Market Strategies
    • 10.2.8. SWOT Analysis
  • 10.3. Cerner Corporation
  • 10.4. Oracle Health Sciences
  • 10.5. Microsoft Dynamics 365 Healthcare
  • 10.6. Allscripts Healthcare Solutions
  • 10.7. NextGen Healthcare
  • 10.8. Athenahealth
  • 10.9. Veeva Systems
  • 10.10. Epic Systems Corporation
  • 10.11. eClinicalWorks
  • 10.12. Kareo
  • 10.13. Netsmart Technologies
  • 10.14. Meditech
  • 10.15. Greenway Health
  • 10.16. Infor Healthcare
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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