PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1901475
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1901475
In-Store Digital Advertising Display market size was valued at US$ 4,678.98 Million in 2024, expanding at a CAGR of 9.5% from 2025 to 2032.
In-store digital advertising display is a practice that consists of the installation of digital screens in retail areas (along with entrances, aisles, shelves, end caps, checkout counters, and self-checkout areas) in order to present advertising and promotional content to customers at the time they are about to buy. The displays are run through different technologies like LCD/LED screens, content management systems, and network connectivity allowing them to show dynamic, data-driven, and contextually relevant ads which might be brand promotions, product information, pricing offers, and seasonal campaigns. Compared to static banners, in-store digital advertising displays can be modified at any given moment and are often linked to retailer database (such as inventory, time of day, or shopper behavior) thereby enabling brands and retailers to influence purchase decisions, boost shopper engagement, and make more through retail media in-store.
In-Store Digital Advertising Display Market- Market Dynamics
Growth of connected retail ecosystems drives the industry expansion
Among the various factors that have caused the industry to grow, the main one is the connected retail ecosystems, which enable the seamless integration of the retailer's IT infrastructure, data platforms, and cloud-based content management systems with in-store digital advertising displays. By this connection, the retailers are making in-store advertising more data-driven, dynamic, and measurable, linking digital screens with point-of-sale systems, inventory management, loyalty programs, and analytics tools. The connectivity provides the advertisers with the opportunity to do real-time, context-sensitive promotions, such as time-based offers, location-specific messaging, or inventory-related ads, while the retailers enjoy the benefits of improved operational efficiency and the new revenue streams created. Consequently, the development of connected retail ecosystems not only enhances the effectiveness of the campaign but also provides attribution support that enables closing the loop and consequently accelerates the acceptance of digital advertising displays into the physical retail environment.
By Component
The software segment is expected to growing substantially over the projected period. The demand for centralized content management, dynamic advertising capabilities, and data-driven optimization has resulted in the segment's growth. Simply put, retailers who are enlarging their networks of digital screens in stores with different formats and in various locations are in need of powerful software for digital signage and content management systems (CMS) that will allow them to have control from afar, schedule, target, and make real-time changes to their ads.
By Product Type
The kiosks segment dominates the market over the projected period. Gradually, retailers are depending more and more on interactive, multifunctional kiosks that combine the advertising with better customer services. Digital kiosks are not just passive screens but rather allow customers to interact with the content directly-this means looking up product information, checking inventory, viewing specific ads, or signing up for loyalty programs-which then results in longer stay in the area and higher ad engagement rates. Retailers have invested in these kiosks with the aim of improving the omnichannel experience, enabling self-service checkouts, and gathering first-party customer data that can be used for personalized advertising and promotions.
In-Store Digital Advertising Display Market- Geographical Insights
North America dominates the market growth over the projected period. This is a result of the combination of high-quality retail infrastructure, widespread usage of digital technologies, and a customer-focused strategy of enhancing engagement through sale. The U.S. and Canadian retailers are applying more and more digital signage, interactive kiosks, and video walls for the purpose of creating immersive shopping experiences that set them apart from their competitors. The advanced retail ecosystem of the region, which comprises large format stores, malls, supermarkets, and specialized outlets, is suitable for the adoption of such technologies on a large scale. The brands are utilizing in-store digital advertising panels to sway consumer choices right in the buying area by using dynamic, data-driven content for product promotion, upselling of related items, and showing time-sensitive offers.
In-Store Digital Advertising Display Market- Country Insights
The US lead the market in the region. The U.S. market has seen a significant surge in the importance of in-store digital advertising displays due to the competitive pressure of e-commerce giants. This way, physical retailers are utilizing technology not only for immediate sales boost but also for brand loyalty reinforcement through delivering experiences that can't be offered online. Through interactive product showcases, mesmerizing video content, and augmented reality features, in-store displays make a tactile and inviting atmosphere that attracts shoppers to stay longer in the stores. This experiential tactic is specifically powerful in such sectors as consumer electronics, home improvement, and luxury goods where the customer's hands-on interaction has a vital role in determining their purchase.
The In-Store Digital Advertising Display market's competitive landscape comprises a mixture of retailers, digital signage technology providers, DOOH adtech platforms and system integrators, which are all competing in various layers of the value chain. The big retail companies are turning to be very strong players by running their own retail media networks, and by using first-party shopper and POS data, they are making money from the screens in the stores, while the digital signage companies are offering display hardware, content management software, and network reliability at scale. However, at the same time advertising platforms for digital out-of-home and programmatic ads are striving to link in-store inventory with brand demand through automation of buying, targeting, and measurement capabilities. Strategic partnerships, retailers' long-term contracts, and acquisitions are typical as companies want to provide end-to-end solutions which are a combination of hardware, software, analytics, and ad sales. In summary, competition is getting tougher as market players try to stand out through the integration of data, closed-loop measurement, scalability, and omnichannel retail media offerings in the physical store environments.
In February 2025, Samsung partnered with Cielo to revolutionize retail advertising and franchise management. The collaboration integrates Samsung's VXT display technology with Cielo's AI-powered platform, delivering advanced tools that enhance digital marketing and streamline operations. As part of this partnership, Cielo is launching SmartSigns, a Digital Signage as a Service (DaaS) solution built on Samsung's VXT technology, designed to deliver the right message to the right audience at the right time. By incorporating CieloVision's KYAI for real-time analytics and AI-driven advertising, businesses can access valuable insights into consumer behavior and engagement.
In March 2025, Hanshow Technology partnered with Pagoda to integrate its advanced electronic shelf labels and comprehensive in-store marketing solutions into Pagoda's store operations, setting a new standard for retail digitalization. The two companies plan to strengthen their strategic collaboration further, focusing on technological innovation and service excellence to expand screen size scenarios, exchange industry knowledge, and jointly develop a roadmap for high-quality growth. This partnership aims to create a new benchmark for digital transformation in the fruit retail sector.