PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1901491
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1901491
The Automotive Millimeter Wave Compatible Emblem Market size was valued at US$2,789.98 Million in 2024, expanding at a CAGR of 5.5% from 2025 to 2032.
An emblem compatible with the automotive millimeter wave (mmWave) technology is a vehicle logo or badge especially created to let the millimeter-wave radar signals-the ones operating in the frequency band of 76-81 GHz-go through it with little or no attenuation, distortion, or reflection. These emblems are found on contemporary cars where radar detectors for Advanced Driver Assistance Systems (ADAS) are positioned behind the front emblem to not only keep the vehicle's aesthetic appeal but also its aerodynamic properties. The compatibility to mmWave is made possible through the use of certain kinds of plastics, resins, coatings, and metallization patterns which do away with the need for conventional metal layers or thick chrome finishes which have the potential to block or sabotage radar performance. The need for radar-based sensing for safety and autonomous functions in vehicles is rapidly growing; thus, the mmWave compatible emblems are already making a significant contribution to this development by facilitating seamless sensor integration without sacrificing the brand identity, design freedom, and regulations on radar performance.
Automotive Millimeter Wave Compatible Emblem Market- Market Dynamics
Increasing adoption of ADAS and autonomous driving features drives the market growth
The main factor pushing the automotive millimeter wave compatible emblem market is the increasing usage of Advanced Driver Assistance Systems (ADAS) and the features of self-driving cars. Presently, millimeter-wave radar sensors operating in the frequency range of 76-81 GHz are going to be used as the main source of detection in ADAS systems like adaptive cruise control, automatic emergency braking, forward collision warning, and traffic-jam assist. The sensors are hidden behind the front automobile emblem to prevent damage to the vehicle's exterior and to protect them from environmental factors. Traditional metallic or chrome-plated emblems obstruct radar signal transmission; therefore, manufacturers must produce millimeter wave compatible emblems that enable signals to pass with minimal loss during the transformation. Thus, the continuous demand for vehicle radar-transparent emblems is the result of the steady rise in car automation and the complementary use of radars with cameras and LiDAR as the core sensing technology, which in turn is boosting the market for all the segments of passenger cars, electric vehicles, and premium vehicles.
By Material Type
The resin segment dominates the market. The factor that contributes to the resin materials being the most popular ones for making radar-visible emblems, thus giving the manufacturers a chance to cut costs and achieve better performance. Resin emblems permit the passage of millimeter-wave radar signals with minor signal loss, this means that the driver-assisting and autonomous safety features with 76-81 GHz radar sensing will be working reliably. The selection of resins over metal emblems is owing to their top-notch radar transparency, low weight, and very good molding and manufacturing to the extent that they are quite attractive to auto manufacturers with ADAS technology. These material benefits, coupled with the growing requirement for radar-based safety systems and the rising acceptance of mmWave radar in cars, are the principal drivers that effectively boost the market for resin-based millimeter wave compatible emblems.
Automotive Millimeter Wave Compatible Emblem Market- Geographical Insights
The Asia Pacific is expected to dominate the market over the forecast period. The main factors driving the regional market growth is rapid vehicle production, wide use of Advanced Driver Assistance Systems (ADAS) and increasing consumer demand for safety and automation technologies in main economies like China, Japan, South Korea and India are the ones that the growth is mostly attributed to. Among them, China led the way in revenue by adopting mmWave radar systems in both passenger and commercial vehicles at a faster rate, while the Indian market is projected to take off sooner, owing to the increasing demand for high-end and connected cars. The Southeast Asia market is also anticipated to have a CAGR that is above the average, owing to the continuous growth of the automotive sector and more investment in smart vehicle technologies. The listed regional trends alongside the OEMs' focus on radar-transparent exterior parts like mmWave compatible emblems are the main reasons for the significant revenue increase in the Asia Pacific automotive mmWave emblem market.
The automotive millimeter wave compatible emblem market is dominated by few specialist emblem manufacturers and Tier-1 automotive suppliers, which closely work with OEMs to embed radar-transparent badges in car fronts; the names that come up again and again in the reports are TOYODA GOSEI, Shinko Nameplate, Zanini Auto Grup and a mixture of OEMs and test/measurement partners like Toyota, Shimadzu and Rohde & Schwarz.
In April 2023, Toyoda Gosei Co., Ltd. has developed the world's first* automobile emblem that is both transparent to millimeter wave radar and luminescent. This product will be used on the new Lexus RZ battery electric vehicle (BEV) from Toyota Motor.