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PUBLISHER: AWA - Alexander Watson Associates | PRODUCT CODE: 1689598

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PUBLISHER: AWA - Alexander Watson Associates | PRODUCT CODE: 1689598

AWA Pressure-sensitive Graphic Arts Market Report 2025

PUBLISHED:
PAGES: 216 Pages
DELIVERY TIME: 1-2 business days
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Features at a glance:

  • Provides Global and Regional Overview of the Market
  • Segmentations by Region, Material, End-use Segment
  • Developments, Trends, Sustainability and Forecast
  • Understanding of Different Printing and Converting Technologies
  • Further Split into Graphic Films Material Market by End-use Market Segment

Pressure-sensitive graphic arts can be defined as large-format graphics used as advertising, branding, informative, decorative and safety message carriers in various applications. The report focuses on the demand for pressure-sensitive graphic arts in terms of material type and application segments - and looks at the key drivers within each market, highlighting opportunities for future growth for converters and material suppliers. The emphasis is on pressure-sensitive film laminates used for graphic film applications, with particular focus on cast vinyl and calendered vinyl films.

This edition of the report further includes:

  • Market sizing and forecast
  • Assessment of the shifts in the increased use of monomeric and low cost polymeric calendered films
  • Expanded assessment of release liners used
  • Sustainability, around face material and liner

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Market Segmentation

Region:

  • Global
  • Europe
  • North America
  • Asia
  • South America

End-use segments:

  • Architectural Graphics
  • Indoor Advertising and Branding
  • Outdoor Advertising and Branding
  • Road Traffic and Safety Markings
  • Vehicle Graphics

Film Material:

  • Monomeric Calendered Vinyl
  • Polymeric Calendered Vinyl
  • Cast Vinyl
  • Engineered Film
  • Other Film

Added Value Information:

  • Printing and Converting Technology
  • Material Trends

Company Profiles:

  • Film Manufacturers
  • Adhesive Laminators

Table of Contents

1. Introduction

  • 1.1. Introduction
  • 1.2. Methodology
  • 1.3. Definitions

2. Executive Summary

3. Global Market Structure

  • 3.1. Market Structure

4. Global Demand for Pressure-sensitive Graphic Arts Materials

  • 4.1. Total Market Size
  • 4.2. Geographical Breakdown
    • North America
    • Europe
    • Asia
    • South America
    • Africa & Middle East
    • 4.2.1. Regional Market Growth
  • 4.3. Breakdown by End-use Market Segments
    • Indoor advertising and branding
    • Outdoor advertising and branding
    • Vehicle graphics
    • Architectural graphics
    • Road traffic and safety markings
    • 4.3.1. Market Segment Growth
  • 4.4. Breakdown by Film Material Usage
    • Cast Vinyl
    • Monomeric Calendered Film
    • Polymeric Calendered Film
    • Engineered Films
    • Other Films
    • 4.4.1. Film Material Usage by Market Segment
  • 4.5. Market Trends and Characteristics

5. Pressure-sensitive Graphic Arts Regional Markets

  • 5.1. Asian Pressure-sensitive Graphic Arts Market
    • 5.1.1. Overall market size
    • 5.1.2. Breakdown by End-use Market Segment
    • 5.1.3. Asian Market Segments Growth
    • 5.1.4. Breakdown by Film Material Usage
    • 5.1.5. Film Material Growth in Asia
    • 5.1.6. Regional Trends and Characteristics
  • 5.2. North American Pressure-sensitive Graphic Arts Market
    • 5.2.1. Overall market size
    • 5.2.2. Breakdown by End-use Market Segment
    • 5.2.3. North American Market Segments Growth
    • 5.2.4. Breakdown by Film Material Usage
    • 5.2.5. Film Material Growth in North America
    • 5.2.6. Regional Trends and Characteristics
  • 5.3. European Pressure-sensitive Graphic Arts Market
    • 5.3.1. Overall market size
    • 5.3.2. Breakdown by End-use Market Segment
    • 5.3.3. European Market Segment Growth
    • 5.3.4. Breakdown by Film Material Usage
    • 5.3.5. Film Material Growth in Europe
    • 5.3.6. Regional Trends and Characteristics
  • 5.4. South American Pressure-sensitive Graphic Arts Market
    • 5.4.1. Overall market size
    • 5.4.2. Breakdown by End-use Market Segment
    • 5.4.3. South American Market Segment Growth
    • 5.4.4. Breakdown by Film Material Usage
    • 5.4.5. Film Material Growth in South America
    • 5.4.6. Regional Trends and Characteristics

6. Printing & Converting Technology

  • 6.1. Offset printing
  • 6.2. Screen Printing
  • 6.3. Computer Cutting
  • 6.4. Digital Printing
    • 6.4.1. Wide-format Inkjet Technology
    • 6.4.2. Aqueous Inkjet
    • 6.4.3. Solvent-based Inkjet
    • 6.4.4. UV Inkjet
    • 6.4.5. Flatbed Inkjet
    • 6.4.6. Thermal Transfer Printing
    • 6.4.7. Electrostatic Printing

7. Material Trends

  • 7.1. Film
    • 7.1.1. Cast Vinyl Film
    • 7.1.2. Calendered Vinyl Film
    • 7.1.3. Engineered Films
    • 7.1.4. Other Films
  • 7.2. Adhesives
  • 7.3. Release Liner
    • 7.3.1. Release Liners for Graphic Arts
    • 7.3.2. Release Liner for Graphic Arts - Regional Markets
  • 7.4. Sustainability Trends

8. Company Profiles

  • 8.1. Film Manufacturers
  • 8.2. Adhesive Laminators

9. AWA Publications

  • AWA Contact Details
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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