Market Research Report
Global Toy Market - Analysis By Product Type, By Age, By Distribution Channel, By Region, By Country (2020 Edition): Market Insights and Outlook Post Covid-19 Pandemic (2020-2025)
|Published by||Azoth Analytics||Product code||955687|
|Published||Content info||190 Pages
Delivery time: 2-3 business days
|Global Toy Market - Analysis By Product Type, By Age, By Distribution Channel, By Region, By Country (2020 Edition): Market Insights and Outlook Post Covid-19 Pandemic (2020-2025)|
|Published: August 31, 2020||Content info: 190 Pages||
The Covid-19 pandemic has a minimal impact on the global toy industry despite the supply chain disruptions and closure of retail outlets as the e-commerce channel facilitated the growth of the market. The pandemic resulted in closure of schools and kids need to be entertained and engaged within the confines of home and this also has driven the market of toys.
Further, rising population and surge in purchasing power of citizen of developing economy will act as a catalyst in the growth of toy industry considering the weak correlation between global economy and toy market, The toy market will record a mild growth rate in the financial year of 2020.
According to Azoth Analytics research report, the Global Toy Market is projected to display slow but sustained growth represented by a CAGR of 1.4% during 2020 - 2025. The Global Toy Market was valued at USD 22.10 Billion in the year 2019 with North America leading the regional market share.
In the toy industry, companies have strategically positioned themselves in specific categories. For example, Mattel is focused on toys in the pre-school segment and dolls, whereas Hasbro is mostly dedicated in the actions figure, games and puzzle segments.
Under the Age segment, toys for 0-8 years are expected to hold the major market share as per the current scenario, the demand for toys for 0-8 years will be majorly from emerging economy. Further, Supermarkets are expected to account for the largest sales channel, mainly based on convenience and accessibility for an urban consumer to shop.