Authentication and Brand Protection Market - Global Size, Share, Trend Analysis, Opportunity and Forecast Report, 2019-2029, Segmented By Offering ; By Technology ; By Application ; By Region

Description

Global Authentication and Brand Protection Market Size Set to Touch USD 4.81 Billion by 2029.

Global authentication and brand protection market is flourishing because of the growing focus on safeguarding product and brand integrity and the emergence of track and trace technologies.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the global authentication and brand protection market size at USD 2.69 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects global authentication and brand protection market size to grow at a significant CAGR of 8.7% reaching a value of USD 4.81 billion by 2029. Authentication technologies combat threats to the authentication and brand protection and related concerns and mitigate potential harm from counterfeit goods. Amid complex supply chains, transparency and traceability solutions are sought. In the digital era, secure identities and transactions are paramount. These technologies safeguard brand integrity while addressing risks posed by inferior counterfeit products such as pharmaceuticals and electronics. By investing in advanced authentication, companies ensure consumer safety, trust, and a resilient market landscape. However, the limitations of existing technologies is anticipated to restrain the overall market growth during the forecast period.

Global Authentication and Brand Protection Market - Overview:

The global authentication and brand protection market encompasses a range of solutions and technologies aimed at ensuring the authenticity of products, safeguarding brand reputation, and countering issues such as counterfeiting and fraud. It involves methods like authentication technologies, traceability solutions, and secure digital identity measures. This market has emerged due to the rising demand from companies to combat counterfeit goods, maintain customer trust, and navigate complex supply chains. The market's core objective is to provide tools that verify the origin and authenticity of products, thereby fostering consumer safety and bolstering brand credibility in a rapidly evolving business landscape.

Impact of COVID-19 on Global Authentication and Brand Protection Market:

COVID-19 pandemic adversely affected the global authentication and brand protection market. Supply chain disruptions, remote work, and heightened online transactions created opportunities for counterfeit operations. The market witnessed a transition towards digital authentication solutions to facilitate contactless interactions. However, decreased consumer spending and economic uncertainties hindered extensive investments in brand protection. The pandemic accelerated the demand for secure digital identities, yet budget limitations slowed widespread adoption. Despite challenges, the crisis underscored the necessity for advanced authentication and brand protection measures in an evolving business environment, prompting a renewed emphasis on innovation and resilience.

Global Authentication and Brand Protection Market - By Offering:

Based on offering, the global authentication and brand protection market is divided into Security Labels, Security Inks, Holograms, Barcodes, RFID (Radio-Frequency Identification), Authentication Chips, and QR Code segments. The holograms segment held the highest market share by offering due to its multifaceted advantages. Holograms offer a visually striking and easily recognizable form of authentication that acts as a potent deterrent against counterfeiting. Their quick verification process enables rapid authentication, crucial in industries where swift identification is essential. Customizable designs and intricate security features make holograms challenging to replicate, bolstering their effectiveness. Also, holograms often incorporate tamper-evident properties, further enhancing security. They enjoy wide-ranging applications, from consumer goods to official documents, catering to diverse industries. Meanwhile, the barcodes segment is expected to witness the fastest growth rate during the forecast period. This is due to their cost-effectiveness, ease of implementation, efficiency in supply chain management, and widespread acceptance across industries, making them a practical solution for enhancing brand integrity and combating counterfeiting.

Competitive Landscape:

Major players operating in the global authentication and brand protection market include: Authentix, Avery Dennison, Checkpoint Systems, Domino Printing Sciences, Giesecke & Devrient, Kodak, Lumigent, Manhattan Associates, Oberthur Technologies, Sealed Air, Brady, DE LA RUE, WiseKey, Infineon, Centro Grafico, and Sunchemicals. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Global Authentication and Brand Protection Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Authentication and Brand Protection Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

Product Code: BWC23681

1. Research Framework

1.1. Research Objective
1.2. Product Overview
1.3. Market Segmentation

2. Executive Summary

3. Global Authentication and Brand Protection Market Insights

3.1. Industry Value Chain Analysis
3.2. DROC Analysis
- 3.2.1. Growth Drivers
  - 3.2.1.1. Increasing focus on safeguarding product and brand integrity
  - 3.2.1.2. Emergence of track & trace technologies
- 3.2.2. Restraints
  - 3.2.2.1. Limitations of existing technologies
- 3.2.3. Opportunities
  - 3.2.3.1. Increasing prevalence of brand infringement
  - 3.2.3.2. Advancements in authentication technologies
- 3.2.4. Challenges
  - 3.2.4.1. Rising counterfeit activities
  - 3.2.4.2. Complex supply chains
3.3. Technological Advancements/Recent Developments
3.4. Regulatory Framework
3.5. Porter's Five Forces Analysis
- 3.5.1. Bargaining Power of Suppliers
- 3.5.2. Bargaining Power of Buyers
- 3.5.3. Threat of New Entrants
- 3.5.4. Threat of Substitutes
- 3.5.5. Intensity of Rivalry

4. Global Authentication and Brand Protection Market Overview

4.1. Market Size & Forecast, 2019-2029
- 4.1.1. By Value (USD Million)
4.2. Market Share and Forecast
- 4.2.1. By Authentication Mode
  - 4.2.1.1. Smartphone Authentication
  - 4.2.1.2. Blockchain Authentication
- 4.2.2. By Offering
  - 4.2.2.1. Security Labels
  - 4.2.2.2. Security Inks
  - 4.2.2.3. Holograms
  - 4.2.2.4. Barcodes
  - 4.2.2.5. RFID (Radio-Frequency Identification)
  - 4.2.2.6. Authentication Chips
  - 4.2.2.7. QR Codes
- 4.2.3. By Technology
  - 4.2.3.1. Overt
  - 4.2.3.2. Covert
  - 4.2.3.3. Digital
  - 4.2.3.4. Forensic
- 4.2.4. By Application
  - 4.2.4.1. Pharmaceuticals
  - 4.2.4.2. Consumer Electronics
  - 4.2.4.3. Food & Beverages
  - 4.2.4.4. Clothing & Apparel
  - 4.2.4.5. Luxury Goods
  - 4.2.4.6. Automotive
  - 4.2.4.7. Others
- 4.2.5. By Region
  - 4.2.5.1. North America
  - 4.2.5.2. Europe
  - 4.2.5.3. Asia Pacific (APAC)
  - 4.2.5.4. Latin America (LATAM)
  - 4.2.5.5. Middle East and Africa (MEA)

5. North America Authentication and Brand Protection Market

5.1. Market Size & Forecast, 2019-2029
- 5.1.1. By Value (USD Million)
5.2. Market Share & Forecast
- 5.2.1. By Authentication Mode
- 5.2.2. By Offering
- 5.2.3. By Technology
- 5.2.4. By Application
- 5.2.5. By Country
  - 5.2.5.1. United States
  - 5.2.5.1.1. By Authentication Mode
  - 5.2.5.1.2. By Offering
  - 5.2.5.1.3. By Technology
  - 5.2.5.1.4. By Application
  - 5.2.5.2. Canada
  - 5.2.5.2.1. By Authentication Mode
  - 5.2.5.2.2. By Offering
  - 5.2.5.2.3. By Technology
  - 5.2.5.2.4. By Application

6. Europe Authentication and Brand Protection Market

6.1. Market Size & Forecast, 2019-2029
- 6.1.1. By Value (USD Million)
6.2. Market Share & Forecast
- 6.2.1. By Authentication Mode
- 6.2.2. By Offering
- 6.2.3. By Technology
- 6.2.4. By Application
- 6.2.5. By Country
  - 6.2.5.1. Germany
  - 6.2.5.1.1. By Authentication Mode
  - 6.2.5.1.2. By Offering
  - 6.2.5.1.3. By Technology
  - 6.2.5.1.4. By Application
  - 6.2.5.2. United Kingdom
  - 6.2.5.2.1. By Authentication Mode
  - 6.2.5.2.2. By Offering
  - 6.2.5.2.3. By Technology
  - 6.2.5.2.4. By Application
  - 6.2.5.3. Italy
  - 6.2.5.3.1. By Authentication Mode
  - 6.2.5.3.2. By Offering
  - 6.2.5.3.3. By Technology
  - 6.2.5.3.4. By Application
  - 6.2.5.4. France
  - 6.2.5.4.1. By Authentication Mode
  - 6.2.5.4.2. By Offering
  - 6.2.5.4.3. By Technology
  - 6.2.5.4.4. By Application
  - 6.2.5.5. Spain
  - 6.2.5.5.1. By Authentication Mode
  - 6.2.5.5.2. By Offering
  - 6.2.5.5.3. By Technology
  - 6.2.5.5.4. By Application
  - 6.2.5.6. Belgium
  - 6.2.5.6.1. By Authentication Mode
  - 6.2.5.6.2. By Offering
  - 6.2.5.6.3. By Technology
  - 6.2.5.6.4. By Application
  - 6.2.5.7. Russia
  - 6.2.5.7.1. By Authentication Mode
  - 6.2.5.7.2. By Offering
  - 6.2.5.7.3. By Technology
  - 6.2.5.7.4. By Application
  - 6.2.5.8. The Netherlands
  - 6.2.5.8.1. By Authentication Mode
  - 6.2.5.8.2. By Offering
  - 6.2.5.8.3. By Technology
  - 6.2.5.8.4. By Application
  - 6.2.5.9. Rest of Europe
  - 6.2.5.9.1. By Authentication Mode
  - 6.2.5.9.2. By Offering
  - 6.2.5.9.3. By Technology
  - 6.2.5.9.4. By Application

7. Asia-Pacific Authentication and Brand Protection Market

7.1. Market Size & Forecast, 2019-2029
- 7.1.1. By Value (USD Million)
7.2. Market Share & Forecast
- 7.2.1. By Authentication Mode
- 7.2.2. By Offering
- 7.2.3. By Technology
- 7.2.4. By Application
- 7.2.5. By Country
  - 7.2.5.1. China
  - 7.2.5.1.1. By Authentication Mode
  - 7.2.5.1.2. By Offering
  - 7.2.5.1.3. By Technology
  - 7.2.5.1.4. By Application
  - 7.2.5.2. India
  - 7.2.5.2.1. By Authentication Mode
  - 7.2.5.2.2. By Offering
  - 7.2.5.2.3. By Technology
  - 7.2.5.2.4. By Application
  - 7.2.5.3. Japan
  - 7.2.5.3.1. By Authentication Mode
  - 7.2.5.3.2. By Offering
  - 7.2.5.3.3. By Technology
  - 7.2.5.3.4. By Application
  - 7.2.5.4. South Korea
  - 7.2.5.4.1. By Authentication Mode
  - 7.2.5.4.2. By Offering
  - 7.2.5.4.3. By Technology
  - 7.2.5.4.4. By Application
  - 7.2.5.5. Australia & New Zealand
  - 7.2.5.5.1. By Authentication Mode
  - 7.2.5.5.2. By Offering
  - 7.2.5.5.3. By Technology
  - 7.2.5.5.4. By Application
  - 7.2.5.6. Indonesia
  - 7.2.5.6.1. By Authentication Mode
  - 7.2.5.6.2. By Offering
  - 7.2.5.6.3. By Technology
  - 7.2.5.6.4. By Application
  - 7.2.5.7. Malaysia
  - 7.2.5.7.1. By Authentication Mode
  - 7.2.5.7.2. By Offering
  - 7.2.5.7.3. By Technology
  - 7.2.5.7.4. By Application
  - 7.2.5.8. Singapore
  - 7.2.5.8.1. By Authentication Mode
  - 7.2.5.8.2. By Offering
  - 7.2.5.8.3. By Technology
  - 7.2.5.8.4. By Application
  - 7.2.5.9. Vietnam
  - 7.2.5.9.1. By Authentication Mode
  - 7.2.5.9.2. By Offering
  - 7.2.5.9.3. By Technology
  - 7.2.5.9.4. By Application
  - 7.2.5.10. Rest of APAC
  - 7.2.5.10.1. By Authentication Mode
  - 7.2.5.10.2. By Offering
  - 7.2.5.10.3. By Technology
  - 7.2.5.10.4. By Application

8. Latin America Authentication and Brand Protection Market

8.1. Market Size & Forecast, 2019-2029
- 8.1.1. By Value (USD Million)
8.2. Market Share & Forecast
- 8.2.1. By Authentication Mode
- 8.2.2. By Offering
- 8.2.3. By Technology
- 8.2.4. By Application
- 8.2.5. By Country
  - 8.2.5.1. Brazil
  - 8.2.5.1.1. By Authentication Mode
  - 8.2.5.1.2. By Offering
  - 8.2.5.1.3. By Technology
  - 8.2.5.1.4. By Application
  - 8.2.5.2. Mexico
  - 8.2.5.2.1. By Authentication Mode
  - 8.2.5.2.2. By Offering
  - 8.2.5.2.3. By Technology
  - 8.2.5.2.4. By Application
  - 8.2.5.3. Argentina
  - 8.2.5.3.1. By Authentication Mode
  - 8.2.5.3.2. By Offering
  - 8.2.5.3.3. By Technology
  - 8.2.5.3.4. By Application
  - 8.2.5.4. Peru
  - 8.2.5.4.1. By Authentication Mode
  - 8.2.5.4.2. By Offering
  - 8.2.5.4.3. By Technology
  - 8.2.5.4.4. By Application
  - 8.2.5.5. Rest of LATAM
  - 8.2.5.5.1. By Authentication Mode
  - 8.2.5.5.2. By Offering
  - 8.2.5.5.3. By Technology
  - 8.2.5.5.4. By Application

9. Middle East & Africa Authentication and Brand Protection Market

9.1. Market Size & Forecast, 2019-2029
- 9.1.1. By Value (USD Million)
9.2. Market Share & Forecast
- 9.2.1. By Authentication Mode
- 9.2.2. By Offering
- 9.2.3. By Technology
- 9.2.4. By Application
- 9.2.5. By Country
  - 9.2.5.1. Saudi Arabia
  - 9.2.5.1.1. By Authentication Mode
  - 9.2.5.1.2. By Offering
  - 9.2.5.1.3. By Technology
  - 9.2.5.1.4. By Application
  - 9.2.5.2. UAE
  - 9.2.5.2.1. By Authentication Mode
  - 9.2.5.2.2. By Offering
  - 9.2.5.2.3. By Technology
  - 9.2.5.2.4. By Application
  - 9.2.5.3. Qatar
  - 9.2.5.3.1. By Authentication Mode
  - 9.2.5.3.2. By Offering
  - 9.2.5.3.3. By Technology
  - 9.2.5.3.4. By Application
  - 9.2.5.4. Kuwait
  - 9.2.5.4.1. By Authentication Mode
  - 9.2.5.4.2. By Offering
  - 9.2.5.4.3. By Technology
  - 9.2.5.4.4. By Application
  - 9.2.5.5. South Africa
  - 9.2.5.5.1. By Authentication Mode
  - 9.2.5.5.2. By Offering
  - 9.2.5.5.3. By Technology
  - 9.2.5.5.4. By Application
  - 9.2.5.6. Nigeria
  - 9.2.5.6.1. By Authentication Mode
  - 9.2.5.6.2. By Offering
  - 9.2.5.6.3. By Technology
  - 9.2.5.6.4. By Application
  - 9.2.5.7. Algeria
  - 9.2.5.7.1. By Authentication Mode
  - 9.2.5.7.2. By Offering
  - 9.2.5.7.3. By Technology
  - 9.2.5.7.4. By Application
  - 9.2.5.8. Rest of MEA
  - 9.2.5.8.1. By Authentication Mode
  - 9.2.5.8.2. By Offering
  - 9.2.5.8.3. By Technology
  - 9.2.5.8.4. By Application

10. Competitive Landscape

10.1. List of Key Players and Their Offerings
10.2. Global Authentication and Brand Protection Market Share Analysis, 2022
10.3. Competitive Benchmarking, By Operating Parameters
10.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)

11. Impact of Covid-19 on Global Authentication and Brand Protection Market

12. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)

12.1. Authentix
12.2. Avery Dennison
12.3. Checkpoint Systems
12.4. Domino Printing Sciences
12.5. Giesecke & Devrient
12.6. Kodak
12.7. Lumigent
12.8. Manhattan Associates
12.9. Oberthur Technologies
12.10. Sealed Air
12.11. Brady
12.12. DE LA RUE
12.13. WiseKey
12.14. Infineon
12.15. Centro Grafico
12.16. Sunchemicals
12.17. Other Prominent Players

13. Key Strategic Recommendations

14. Research Methodology

14.1. Qualitative Research
- 14.1.1. Primary & Secondary Research
14.2. Quantitative Research
14.3. Market Breakdown & Data Triangulation
- 14.3.1. Secondary Research
- 14.3.2. Primary Research
14.4. Breakdown of Primary Research Respondents, By Region
14.5. Assumptions & Limitations