Middle East & Africa Authentication and Brand Protection Market Forecast to 2030 - Regional Analysis - by Component, Technology, and Application

Description

List of Tables

The Middle East & Africa authentication and brand protection market was valued at US$ 243.01 million in 2022 and is expected to reach US$ 508.65 million by 2030; it is estimated to grow at a CAGR of 9.7% from 2022 to 2030.

Development of Integrated Solutions fuel the Middle East & Africa Authentication and Brand Protection Market

The authentication and brand protection market is highly fragmented with the presence of numerous players. Also, many of the players are offering fractional solutions in the market. Therefore, the demand for end-to-end holistic solutions providing a combination of systems that can effectively authenticate, track & trace, and serve is rising. The increasing use of mobile apps for scanning codes also creates immense growth opportunities in the overall market. Companies are also providing end-to-end online solutions to monitor intellectual property violations, including patent and design violations and trademark or brand infringements. For instance, Amazon launched the Anti-Counterfeiting Exchange (ACX), an initiative to tackle counterfeit goods on the Amazon platform, in April 2023. Using a third-party database, ACX permits retail stores and Amazon marketplace sellers to track and label counterfeit products. In August 2022, Giesecke + Devrient (G+D) developed a new authentication solution to tackle issues such as counterfeiting, and product and brand piracy. In developing economies, the timely identification of counterfeit violations proves to be helpful due to the presence of more unorganized sectors. Authentix is another company offering brand protection technology to authenticate products while protecting high-value brands and consumers' health. Honeywell International, Infineon Technologies, Data Dot Technology Ltd, and AlpVision are also providing integrated solutions and increasing the market for authentication and brand protection market.

Middle East & Africa Authentication and Brand Protection Market Overview

The authentication and brand protection market in the MEA is segmented into the UAE, Saudi Arabia, South Africa, and Rest of the MEA. Rest of the MEA includes Israel, Nigeria, Egypt, and Kuwait. The counterfeit product market in the MEA continues to surge for this reason as the duplicates cost lower than the original products. In addition, these fake products are difficult to differentiate; although they have several flaws, they are not identifiable by end users in the initial phase of use or scrutiny. To combat counterfeiting, the Egyptian government is taking various steps. Also, the Middle East Global Advisory Council-co-chaired by Munir Subboh (BSA Ahmad Bin Hezeem & Associates LLP, UAE) and Charles International Trademark Association' (INTA) Middle East consultant-has kicked off the policy dialogue for IP rights and other primacies in the field of advocacy, such as enforcement, IP practices, and strengthening the partnership between private and public sectors. The Egypt policy of dialogue focused on brand protection advocacy and conducting training in industries such as media and entertainment, sportswear, auto spare parts, industrial products, watches, and food products. Such government initiatives create growth opportunities for the authentication and brand protection market in the Middle East & Africa.

Middle East & Africa Authentication and Brand Protection Market Revenue and Forecast to 2030 (US$ Million)

Middle East & Africa Authentication and Brand Protection Market Segmentation

The Middle East & Africa authentication and brand protection market is segmented based on component, technology, application, and country. Based on component, the Middle East & Africa authentication and brand protection market is segmented into overt, covert, forensic, and digital. The overt segment held the largest market share in 2022.

Based on technology, the Middle East & Africa authentication and brand protection market is segmented into security printing & tamper proof labels, security inks & coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICS, and others. The bar codes segment held the largest market share in 2022.

Based on application, the Middle East & Africa authentication and brand protection market is segmented into consumer electronics, automotive, medical, chemical, food & beverage, tobacco, and others. The food & beverage segment held the largest market share in 2022.

Based on country, the Middle East & Africa authentication and brand protection market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Saudi Arabia dominated the Middle East & Africa authentication and brand protection market in 2022.

3M Co, Authentix, Authentic Vision, Avery Dennison Corporation, De La Rue Plc, Eastman Kodak Co, and Giesecke Devrient GmbH are some of the leading players operating in the Middle East & Africa authentication and brand protection market.

Reasons to Buy:

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa authentication and brand protection market.
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The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa authentication and brand protection market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the Middle East & Africa authentication and brand protection market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

Product Code: TIPRE00014003

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. Middle East & Africa Authentication and Brand Protection Market Landscape

4.1 Overview
4.2 Ecosystem Analysis
- 4.2.1 Qualitative Analysis: Radio-Frequency Identification (RFID) Tags Market
4.3 Qualitative Analysis: Recent Trends in Customer Experience in UX/UI

5. Middle East & Africa Authentication and Brand Protection Market - Key Industry Dynamics

5.1 Drivers
- 5.1.1 Accentuating Demand for Genuine Products
- 5.1.2 Growing Concerns over Duplicate Consumer Electronics Products and Automotive Components
- 5.1.3 Focus of Governments on Implementation of Stringent Anti-Counterfeiting Regulations
5.2 Restraints
- 5.2.1 Counterfeiting of Authentication Labelling
- 5.2.2 High Initial Capital Investment
5.3 Opportunity
- 5.3.1 Development of Integrated Solutions
- 5.3.2 Rising Demand in Developing Economies
5.4 Future Trend
- 5.4.1 Technological Advancement in the Authentication and Brand Protection Technology
5.5 Impact of Drivers and Restraints:

6. Authentication and Brand Protection Market - Middle East & Africa Market Analysis

6.1 Authentication and Brand Protection Market Revenue (US$ Million), 2022 - 2030

7. Middle East & Africa Authentication and Brand Protection Market Analysis - Component

7.1 Overview
7.2 Authentication and Brand Protection Market, by Component (2022 and 2030)
7.3 Overt
- 7.3.1 Overview
- 7.3.2 Overt Market Revenue and Forecast to 2030 (US$ Million)
7.4 Covert
- 7.4.1 Overview
- 7.4.2 Covert Market Revenue and Forecast to 2030 (US$ Million)
7.5 Forensics
- 7.5.1 Overview
- 7.5.2 Forensics Market Revenue and Forecast to 2030 (US$ Million)
7.6 Digital
- 7.6.1 Overview
- 7.6.2 Digital Market Revenue and Forecast to 2030 (US$ Million)

8. Middle East & Africa Authentication and Brand Protection Market Analysis - Technology

8.1 Overview
8.2 Authentication and Brand Protection Market, by Technology (2022 and 2030)
8.3 Security Printing & Tamper Proof Labels
- 8.3.1 Overview
- 8.3.2 Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2030 (US$ Million)
8.4 Security Inks & Coatings
- 8.4.1 Overview
- 8.4.2 Security Inks and Coatings Market Revenue and Forecast to 2030 (US$ Million)
8.5 OVDS and Holograms
- 8.5.1 Overview
- 8.5.2 OVDS and Holograms Market Revenue and Forecast to 2030 (US$ Million)
8.6 Unique Codes
- 8.6.1 Overview
- 8.6.2 Unique Codes Market Revenue and Forecast to 2030 (US$ Million)
8.7 Bar Codes
- 8.7.1 Overview
- 8.7.2 Bar Codes Market Revenue and Forecast to 2030 (US$ Million)
8.8 RFID
- 8.8.1 Overview
- 8.8.2 RFID Market Revenue and Forecast to 2030 (US$ Million)
8.9 Authentication ICs
- 8.9.1 Overview
- 8.9.2 Authentication ICs Market Revenue and Forecast to 2030 (US$ Million)
8.10 Others
- 8.10.1 Overview
- 8.10.2 Others Market Revenue and Forecast to 2030 (US$ Million)

9. Middle East & Africa Authentication and Brand Protection Market Analysis - Application

9.1 Overview
9.2 Authentication and Brand Protection Market, by Application (2022 and 2030)
9.3 Consumer Electronics
- 9.3.1 Overview
- 9.3.2 Consumer Electronics Market Revenue and Forecast to 2030 (US$ Million)
9.4 Automotive
- 9.4.1 Overview
- 9.4.2 Automotive Market Revenue and Forecast to 2030 (US$ Million)
9.5 Medical
- 9.5.1 Overview
- 9.5.2 Medical Market Revenue and Forecast to 2030 (US$ Million)
9.6 Chemical
- 9.6.1 Overview
- 9.6.2 Chemical Market Revenue and Forecast to 2030 (US$ Million)
9.7 Food & Beverage
- 9.7.1 Overview
- 9.7.2 Food & Beverage Market Revenue and Forecast to 2030 (US$ Million)
9.8 Tobacco
- 9.8.1 Overview
- 9.8.2 Tobacco Market Revenue and Forecast to 2030 (US$ Million)
9.9 Others
- 9.9.1 Overview
- 9.9.2 Others Market Revenue and Forecast to 2030 (US$ Million)

10. Middle East & Africa Authentication and Brand Protection Market - Country Analysis

10.1 Middle East & Africa
- 10.1.1 Middle East & Africa Authentication and Brand Protection Market Overview
- 10.1.2 Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts and Analysis - By Countries
  - 10.1.2.1 South Africa Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.2.1.1 South Africa Authentication and Brand Protection Market Breakdown by Component
    - 10.1.2.1.2 South Africa Authentication and Brand Protection Market Breakdown by Technology
    - 10.1.2.1.3 South Africa Authentication and Brand Protection Market Breakdown by Application
  - 10.1.2.2 Saudi Arabia Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.2.2.1 Saudi Arabia Authentication and Brand Protection Market Breakdown by Component
    - 10.1.2.2.2 Saudi Arabia Authentication and Brand Protection Market Breakdown by Technology
    - 10.1.2.2.3 Saudi Arabia Authentication and Brand Protection Market Breakdown by Application
  - 10.1.2.3 UAE Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.2.3.1 UAE Authentication and Brand Protection Market Breakdown by Component
    - 10.1.2.3.2 UAE Authentication and Brand Protection Market Breakdown by Technology
    - 10.1.2.3.3 UAE Authentication and Brand Protection Market Breakdown by Application
  - 10.1.2.4 Rest of Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
    - 10.1.2.4.1 Rest of Middle East & Africa Authentication and Brand Protection Market Breakdown by Component
    - 10.1.2.4.2 Rest of Middle East & Africa Authentication and Brand Protection Market Breakdown by Technology
    - 10.1.2.4.3 Rest of Middle East & Africa Authentication and Brand Protection Market Breakdown by Application

11. Competitive Landscape

11.1 Heat Map Analysis By Key Players
11.2 Company Positioning & Concentration

12. Authentication and Brand Protection Market Industry Landscape

12.1 Market Initiative
12.2 Merger and Acquisition
12.3 New Development

13. Company Profiles

13.1 Eastman Kodak Co
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 De La Rue Plc
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Avery Dennison Corp
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 Giesecke Devrient GmbH
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 3M Co
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 Authentix
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments

14. Appendix

14.1 About The Insight Partners
14.2 Word Index