PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1779721
PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1779721
Vietnam Fitness App Market, By Type; By Deployment Mode; By Subscription Model, Trend Analysis, Competitive Landscape & Forecast, 2019-2031
Vietnam Fitness App Market Size Zooming 4.4X to Touch USD 21.4 Billion by 2031
Vietnam Fitness App Market is booming primarily due to the escalating health awareness, the pervasive reach of smartphones and internet connectivity, and a burgeoning young demographic.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Vietnam Fitness App Market size by value at USD 4.8 billion in 2024. During the forecast period between 2025 and 2031, BlueWeave expects Vietnam Fitness App Market size to boom at a robust CAGR of 23.8% reaching a value of USD 21.39 billion by 2031. The Fitness App Market in Vietnam is propelled by growing consumer consciousness regarding healthy living, coupled with the pervasive adoption of smartphones. As active lifestyles gain traction, especially within the 35-44 age demographic, there is a burgeoning demand for digital platforms that offer tailored workout regimens, nutritional tracking capabilities, and comprehensive wellness monitoring. Fitness applications in Vietnam are progressively evolving, integrating seamlessly with wearable technology, providing sophisticated AI-powered coaching functionalities, and incorporating mental wellness support through features such as guided meditation. The increasing stress levels observed among younger demographics further amplify the demand for holistic fitness solutions. In this dynamic market, fitness apps that prioritize quality, build user trust, and offer intuitive, localized content are strategically positioned to achieve market leadership by catering effectively to the evolving needs and preferences of Vietnamese consumers.
Smartphone Segment Holds Largest Share of Vietnam Fitness Market
The smartphone segment is expected to hold the highest share in Vietnam Fitness App Market by deployment mode during the forecast period. It is primarily driven by the widespread adoption of smartphones and the extensive availability of fitness applications on app stores. The convenience of tracking fitness anytime and anywhere via smartphones facilitates seamless integration into daily routines. Technological advancements in these applications, including real-time tracking, personalized coaching features, and social sharing capabilities, enhance user motivation and foster community engagement, thereby driving increased adoption. Continued evolution of smartphone technology is projected to further accelerate the utilization of fitness applications in Vietnam.
Impact of Escalating Geopolitical Tensions on Vietnam Fitness App Market
Intensifying geopolitical tensions could have a multifaceted impact on Vietnam Fitness App Market by disrupting global supply chains, affecting app development, and potentially increasing costs for users. As international relations become strained, foreign investments in the tech and health sectors may decline, limiting resources for local fitness app developers. Moreover, uncertainty in the global economy could lead to reduced consumer spending, including on health and wellness subscriptions. Additionally, heightened political instability may shift public attention away from fitness and well-being toward more immediate concerns, further slowing market growth and adoption of digital fitness solutions in Vietnam.
Competitive Landscape
Vietnam Fitness App Market is highly fragmented, with numerous players serving the market. Major companies dominating the market include Strava, MyFitnessPal, Nike Training Club, Fitbit, Samsung Health, Adidas Running, BetterMe, YAZIO Food & Calorie Counter, Headspace, Calm, DigiFit, Eatsy - Giam can Healthy, Caloer - Tinh Calo & Giam Can, and vRace (Virtual Race). The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge over their competitors in Vietnam Fitness App Market.
The report's in-depth analysis provides information about growth potential, upcoming trends, and Vietnam Fitness App Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Vietnam Fitness App Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.
Table of Contents
1. Research Framework
- 1.1. Research Objective
- 1.2. Product Overview
- 1.3. Market Segmentation
2. Executive Summary
3. Vietnam Fitness App Market Insights
- 3.1. Industry Value Chain Analysis
- 3.2. DROC Analysis
- 3.2.1. Growth Drivers
- 3.2.1.1. Rising Health Awareness
- 3.2.1.2. Smartphone Penetration & Internet Connectivity
- 3.2.1.3. Growing Young Population
- 3.2.2. Restraints
- 3.2.2.1. Limited Digital Literacy in Rural Areas
- 3.2.2.2. Data Privacy Concerns
- 3.2.3. Opportunities
- 3.2.3.1. Integration With Wearables
- 3.2.3.2. Localized & Personalized Content
- 3.2.4. Challenges
- 3.2.4.1. High Market Competition
- 3.2.4.2. User Retention
- 3.2.1. Growth Drivers
- 3.3. Technological Advancements/Recent Developments
- 3.4. Regulatory Framework
- 3.5. Porter's Five Forces Analysis
- 3.5.1. Bargaining Power of Suppliers
- 3.5.2. Bargaining Power of Buyers
- 3.5.3. Threat of New Entrants
- 3.5.4. Threat of Substitutes
- 3.5.5. Intensity of Rivalry
4. Vietnam Fitness App Market: Marketing Strategies
5. Vietnam Fitness App Market: Pricing Analysis
6. Vietnam Fitness App Market Overview
- 6.1. Market Size & Forecast, 2019-2031
- 6.1.1. By Value (USD Billion)
- 6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.1.1. Workout & Exercise Apps
- 6.2.1.2. Nutrition & Diet Apps
- 6.2.1.3. Activity Tracking Apps
- 6.2.1.4. Meditation & Mental Wellness Apps
- 6.2.2. By Deployment Mode
- 6.2.2.1. Smartphones
- 6.2.2.2. Tables
- 6.2.2.3. Wearables
- 6.2.3. By Subscription Model
- 6.2.3.1. Free
- 6.2.3.2. Freemium
- 6.2.3.3. Paid
- 6.2.4. Competitive Landscape
- 6.2.1. By Type
- 6.3. List of Key Players and Their End Users
- 6.4. Vietnam Fitness App Company Market Share Analysis, 2024
- 6.5. Competitive Benchmarking, By Operating Parameters
- 6.6. Key Strategic Developments (Mergers, Acquisitions, Partnerships)
7. Impact of Escalating Geopolitical Tensions on Vietnam Fitness App Market
8. Company Profiles (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)
- 8.1. Strava
- 8.2. MyFitnessPal
- 8.3. Nike Training Club
- 8.4. Fitbit
- 8.5. Samsung Health
- 8.6. Adidas Running
- 8.7. BetterMe
- 8.8. YAZIO Food & Calorie Counter
- 8.9. Headspace
- 8.10. Calm
- 8.11. DigiFit
- 8.12. Eatsy - Giam can Healthy
- 8.13. Caloer - Tinh Calo & Giam Can
- 8.14. vRace (Virtual Race)
- 8.15. Other Prominent Players
9. Key Strategic Recommendations
10. Research Methodology
- 10.1. Qualitative Research
- 10.1.1. Primary & Secondary Research
- 10.2. Quantitative Research
- 10.3. Market Breakdown & Data Triangulation
- 10.3.1. Secondary Research
- 10.3.2. Primary Research
- 10.4. Breakdown of Primary Research Respondents
- 10.5. Assumption & Limitation
*Financial information of non-listed companies will be provided as per availability
**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable
List of Figures
- Figure 1 Vietnam Fitness App Market Segmentation
- Figure 2 Vietnam Fitness App Market Value Chain Analysis
- Figure 3 Company Market Share Analysis, 2024
- Figure 4 Vietnam Fitness App Market Size, By Value (USD Billion), 2019-2031
- Figure 5 Vietnam Fitness App Market Share, By Type, By Value (USD Billion) 2019-2031
- Figure 6 Vietnam Fitness App Market Share, By Deployment Mode, By Value (USD Billion) 2019-2031
- Figure 7 Vietnam Fitness App Market Share, By Subscription Model, By Value (USD Billion) 2019-2031
List of Tables
- Table 1 Vietnam Fitness App Market Share, By Type, By Value (USD Billion) 2019-2031
- Table 2 Vietnam Fitness App Market Share, By Deployment Mode, By Value (USD Billion) 2019-2031
- Table 3 Vietnam Fitness App Market Share, By Subscription Model, By Value (USD Billion) 2019-2031
- Table 4 Strava Company Overview
- Table 5 Strava Financial Overview
- Table 6 MyFitnessPal Company Overview
- Table 7 MyFitnessPal Financial Overview
- Table 8 Nike Training Club Company Overview
- Table 9 Nike Training Club Financial Overview
- Table 10 Fitbit Company Overview
- Table 11 Fitbit Financial Overview
- Table 12 Samsung Health Company Overview
- Table 13 Samsung Health Financial Overview
- Table 14 Adidas Running Company Overview
- Table 15 Adidas Running Financial Overview
- Table 16 BetterMe Company Overview
- Table 17 BetterMe Financial Overview
- Table 18 YAZIO Food & Calorie Counter Company Overview
- Table 19 YAZIO Food & Calorie Counter Financial Overview
- Table 20 Headspace Company Overview
- Table 21 Headspace Financial Overview
- Table 22 Calm Company Overview
- Table 23 Calm Financial Overview
- Table 24 DigiFit Company Overview
- Table 25 DigiFit Financial Overview
- Table 26 Eatsy - Giam can Healthy Company Overview
- Table 27 Eatsy - Giam can Healthy Financial Overview
- Table 28 Caloer - Tinh Calo & Giam Can Company Overview
- Table 29 Caloer - Tinh Calo & Giam Can Financial Overview
- Table 30 vRace (Virtual Race) Company Overview
- Table 31 vRace (Virtual Race) Financial Overview
