PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1215464
PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1215464
Global Marketing Attribution Software Market Size study & Forecast, by Component, by Attribution Type, by Organization Size, by Deployment Type and Regional Analysis, 2022-2029
Global Marketing Attribution Software Market is valued at approximately USD 3.1 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 15.5% over the forecast period 2022-2029. Marketing Attribution Software is an analytical tool utilized to analyze marketing touchpoints a consumer encounters during the purchase of a product or service. Moreover, it is used to identify marketing tactics that are contributing to conversions for a business. Software based marketing attribution tools are utilized to evaluate channels and messages which had the greatest impact on the purchase decision of a customer. The increasing adoption of cloud-based solutions & services and growing application of personalized marketing across industries are key factors accelerating the market growth.
Business organizations are adopting cloud-based applications and services to increase flexibility & reduce operating expenditure which in turn contributes to the growth of the Global Marketing Attribution Software Market. For instance, according to Statista - in 2021, the global cloud applications market was valued at USD 133.6 billion, and the market is projected to grow to USD 168.6 billion by 2025. Additionally, in 2022, the global public cloud services market witnessed a growth rate of approximately 20.4 percent and reached USD 495 billion. Also, the rising acceptance of AI and Big Data technologies and growing digitization in post covid era would create a lucrative growth prospectus for the market over the forecast period. However, the high cost of Marketing Attribution Software and concern over data privacy & security stifle the market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Marketing Attribution Software Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the presence of leading market players and increasing adoption of targeted & personalized marketing from the business organizations in the region. Whereas Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising penetration of smartphones & high speed internet services coupled with growing startup ecosystem in the region.
Major market players included in this report are:
Google LLC
SAP SE
Visual IQ - A Nielsen Company
Oracle Inc.
Rockerbox, Inc.
Neustar, Inc.
Engagio Inc.
LeadsRx, Inc.
LeanData Inc.
Merkle Inc.
Recent Developments in the Market:
- In October 2019, USA based Merkle, a data-driven performance marketing agency launched a new platform named Archie, a scalable solution for marketers to gain cross-channel media and marketing insights. This new platform enables businesses to conduct advanced and unified performance measurements across media and CRM channels.
Global Marketing Attribution Software Market Report Scope:
Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Component, Attribution Type, Organization Size, Deployment Type, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component
Solution
Services
By Attribution Type
Single Source
Multi Source
Probabilistic or Algorithmic
By Organization Size
Small & Medium-Sized Enterprises
Large Enterprises
By Deployment Type
On-Premise
Cloud
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
- 1.2.1. Marketing Attribution Software Market, by Region, 2019-2029 (USD Billion)
- 1.2.2. Marketing Attribution Software Market, by Component, 2019-2029 (USD Billion)
- 1.2.3. Marketing Attribution Software Market, by Attribution Type, 2019-2029 (USD Billion)
- 1.2.4. Marketing Attribution Software Market, by Organization Size, 2019-2029 (USD Billion)
- 1.2.5. Marketing Attribution Software Market, by Deployment Type, 2019-2029 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Marketing Attribution Software Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Marketing Attribution Software Market Dynamics
- 3.1. Marketing Attribution Software Market Impact Analysis (2019-2029)
- 3.1.1. Market Drivers
- 3.1.1.1. Increasing adoption of cloud-based solutions & services
- 3.1.1.2. Growing application of personalized marketing across the industries
- 3.1.2. Market Challenges
- 3.1.2.1. High Cost of Marketing Attribution Software
- 3.1.2.2. Concern over data privacy & security
- 3.1.3. Market Opportunities
- 3.1.3.1. Rising acceptance of AI and Big Data technologies
- 3.1.3.2. Growing digitization in post covid era
- 3.1.1. Market Drivers
Chapter 4. Global Marketing Attribution Software Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.4. Top investment opportunity
- 4.5. Top winning strategies
- 4.6. Industry Experts Prospective
- 4.7. Analyst Recommendation & Conclusion
Chapter 5. Risk Assessment: COVID-19 Impact
- 5.1. Assessment of the overall impact of COVID-19 on the industry
- 5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Marketing Attribution Software Market, by Component
- 6.1. Market Snapshot
- 6.2. Global Marketing Attribution Software Market by Component, Performance - Potential Analysis
- 6.3. Global Marketing Attribution Software Market Estimates & Forecasts by Component 2019-2029 (USD Billion)
- 6.4. Marketing Attribution Software Market, Sub Segment Analysis
- 6.4.1. Solution
- 6.4.2. Services
Chapter 7. Global Marketing Attribution Software Market, by Attribution Type
- 7.1. Market Snapshot
- 7.2. Global Marketing Attribution Software Market by Attribution Type, Performance - Potential Analysis
- 7.3. Global Marketing Attribution Software Market Estimates & Forecasts by Attribution Type 2019-2029 (USD Billion)
- 7.4. Marketing Attribution Software Market, Sub Segment Analysis
- 7.4.1. Single Source
- 7.4.2. Multi Source
- 7.4.3. Probabilistic or Algorithmic
Chapter 8. Global Marketing Attribution Software Market, by Organization Size
- 8.1. Market Snapshot
- 8.2. Global Marketing Attribution Software Market by Organization Size, Performance - Potential Analysis
- 8.3. Global Marketing Attribution Software Market Estimates & Forecasts by Organization Size 2019-2029 (USD Billion)
- 8.4. Marketing Attribution Software Market, Sub Segment Analysis
- 8.4.1. Small & Medium-Sized Enterprises
- 8.4.2. Large Enterprises
Chapter 9. Global Marketing Attribution Software Market, by Deployment Type
- 9.1. Market Snapshot
- 9.2. Global Marketing Attribution Software Market by Deployment Type, Performance - Potential Analysis
- 9.3. Global Marketing Attribution Software Market Estimates & Forecasts by Deployment Type 2019-2029 (USD Billion)
- 9.4. Marketing Attribution Software Market, Sub Segment Analysis
- 9.4.1. On-premise
- 9.4.2. Cloud
Chapter 10. Global Marketing Attribution Software Market, Regional Analysis
- 10.1. Marketing Attribution Software Market, Regional Market Snapshot
- 10.2. North America Marketing Attribution Software Market
- 10.2.1. U.S. Marketing Attribution Software Market
- 10.2.1.1. Component breakdown estimates & forecasts, 2019-2029
- 10.2.1.2. Attribution Type breakdown estimates & forecasts, 2019-2029
- 10.2.1.3. Organization Size breakdown estimates & forecasts, 2019-2029
- 10.2.1.4. Deployment Type breakdown estimates & forecasts, 2019-2029
- 10.2.2. Canada Marketing Attribution Software Market
- 10.2.1. U.S. Marketing Attribution Software Market
- 10.3. Europe Marketing Attribution Software Market Snapshot
- 10.3.1. U.K. Marketing Attribution Software Market
- 10.3.2. Germany Marketing Attribution Software Market
- 10.3.3. France Marketing Attribution Software Market
- 10.3.4. Spain Marketing Attribution Software Market
- 10.3.5. Italy Marketing Attribution Software Market
- 10.3.6. Rest of Europe Marketing Attribution Software Market
- 10.4. Asia-Pacific Marketing Attribution Software Market Snapshot
- 10.4.1. China Marketing Attribution Software Market
- 10.4.2. India Marketing Attribution Software Market
- 10.4.3. Japan Marketing Attribution Software Market
- 10.4.4. Australia Marketing Attribution Software Market
- 10.4.5. South Korea Marketing Attribution Software Market
- 10.4.6. Rest of Asia Pacific Marketing Attribution Software Market
- 10.5. Latin America Marketing Attribution Software Market Snapshot
- 10.5.1. Brazil Marketing Attribution Software Market
- 10.5.2. Mexico Marketing Attribution Software Market
- 10.5.3. Rest of Latin America Marketing Attribution Software Market
- 10.6. Rest of The World Marketing Attribution Software Market
Chapter 11. Competitive Intelligence
- 11.1. Top Market Strategies
- 11.2. Company Profiles
- 11.2.1. Google LLC
- 11.2.1.1. Key Information
- 11.2.1.2. Overview
- 11.2.1.3. Financial (Subject to Data Availability)
- 11.2.1.4. Product Summary
- 11.2.1.5. Recent Developments
- 11.2.2. SAP SE
- 11.2.3. Visual IQ - A Nielsen Company
- 11.2.4. Oracle Inc.
- 11.2.5. Rockerbox, Inc.
- 11.2.6. Neustar, Inc.
- 11.2.7. Engagio Inc.
- 11.2.8. LeadsRx, Inc.
- 11.2.9. LeanData Inc.
- 11.2.10. Merkle Inc.
- 11.2.1. Google LLC
Chapter 12. Research Process
- 12.1. Research Process
- 12.1.1. Data Mining
- 12.1.2. Analysis
- 12.1.3. Market Estimation
- 12.1.4. Validation
- 12.1.5. Publishing
- 12.2. Research Attributes
- 12.3. Research Assumption
LIST OF TABLES
- TABLE 1. Global Marketing Attribution Software Market, report scope
- TABLE 2. Global Marketing Attribution Software Market estimates & forecasts by Region 2019-2029 (USD Billion)
- TABLE 3. Global Marketing Attribution Software Market estimates & forecasts by Component 2019-2029 (USD Billion)
- TABLE 4. Global Marketing Attribution Software Market estimates & forecasts by Attribution Type 2019-2029 (USD Billion)
- TABLE 5. Global Marketing Attribution Software Market estimates & forecasts by Organization Size 2019-2029 (USD Billion)
- TABLE 6. Global Marketing Attribution Software Market estimates & forecasts by Deployment Type 2019-2029 (USD Billion)
- TABLE 7. Global Marketing Attribution Software Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 8. Global Marketing Attribution Software Market by region, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 9. Global Marketing Attribution Software Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 10. Global Marketing Attribution Software Market by region, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 11. Global Marketing Attribution Software Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 12. Global Marketing Attribution Software Market by region, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 13. Global Marketing Attribution Software Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 14. Global Marketing Attribution Software Market by region, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 15. Global Marketing Attribution Software Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 16. Global Marketing Attribution Software Market by region, estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 17. U.S. Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 18. U.S. Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 19. U.S. Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 20. Canada Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 21. Canada Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 22. Canada Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 23. UK Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 24. UK Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 25. UK Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 26. Germany Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 27. Germany Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 28. Germany Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 29. France Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 30. France Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 31. France Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 32. Italy Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 33. Italy Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 34. Italy Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 35. Spain Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 36. Spain Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 37. Spain Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 38. RoE Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 39. RoE Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 40. RoE Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 41. China Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 42. China Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 43. China Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 44. India Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 45. India Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 46. India Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 47. Japan Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 48. Japan Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 49. Japan Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 50. South Korea Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 51. South Korea Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 52. South Korea Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 53. Australia Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 54. Australia Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 55. Australia Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 56. RoAPAC Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 57. RoAPAC Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 58. RoAPAC Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 59. Brazil Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 60. Brazil Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 61. Brazil Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 62. Mexico Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 63. Mexico Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 64. Mexico Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 65. RoLA Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 66. RoLA Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 67. RoLA Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 68. Row Marketing Attribution Software Market estimates & forecasts, 2019-2029 (USD Billion)
- TABLE 69. Row Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 70. Row Marketing Attribution Software Market estimates & forecasts by segment 2019-2029 (USD Billion)
- TABLE 71. List of secondary sources, used in the study of global Marketing Attribution Software Market
- TABLE 72. List of primary sources, used in the study of global Marketing Attribution Software Market
- TABLE 73. Years considered for the study
- TABLE 74. Exchange rates considered
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
LIST OF FIGURES
List of figures
- FIG 1. Global Marketing Attribution Software Market, research methodology
- FIG 2. Global Marketing Attribution Software Market, Market estimation techniques
- FIG 3. Global Market size estimates & forecast methods
- FIG 4. Global Marketing Attribution Software Market, key trends 2021
- FIG 5. Global Marketing Attribution Software Market, growth prospects 2022-2029
- FIG 6. Global Marketing Attribution Software Market, porters 5 force model
- FIG 7. Global Marketing Attribution Software Market, pest analysis
- FIG 8. Global Marketing Attribution Software Market, value chain analysis
- FIG 9. Global Marketing Attribution Software Market by segment, 2019 & 2029 (USD Billion)
- FIG 10. Global Marketing Attribution Software Market by segment, 2019 & 2029 (USD Billion)
- FIG 11. Global Marketing Attribution Software Market by segment, 2019 & 2029 (USD Billion)
- FIG 12. Global Marketing Attribution Software Market by segment, 2019 & 2029 (USD Billion)
- FIG 13. Global Marketing Attribution Software Market by segment, 2019 & 2029 (USD Billion)
- FIG 14. Global Marketing Attribution Software Market, regional snapshot 2019 & 2029
- FIG 15. North America Marketing Attribution Software Market 2019 & 2029 (USD Billion)
- FIG 16. Europe Marketing Attribution Software Market 2019 & 2029 (USD Billion)
- FIG 17. Asia Pacific Marketing Attribution Software Market 2019 & 2029 (USD Billion)
- FIG 18. Latin America Marketing Attribution Software Market 2019 & 2029 (USD Billion)
- FIG 19. Global Marketing Attribution Software Market, company Market share analysis (2021)
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
