Global Natural Home Fragrance Products Market Size study & Forecast, by Product, by Distribution Channel and Regional Analysis, 2023-2030

Description

List of Tables

Global Natural Home Fragrance Products Market is valued at approximately USD 3.5 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 9.5% during the forecast period 2023-2030. The Natural Home Fragrance Products Market encompasses a range of eco-friendly and sustainable alternatives to traditional synthetic home fragrances, including candles, diffusers, room sprays, and sachets, formulated with natural ingredients such as essential oils, botanical extracts, and plant-based materials. This market has experienced significant growth driven by several key drivers. Firstly, there is a notable shift in consumer preferences towards natural products, as individuals become increasingly aware of the potential health and environmental risks associated with synthetic fragrances. Consumers are seeking safer and more eco-conscious alternatives, driving demand for natural home fragrance products. Additionally, the rising popularity of wellness and aromatherapy practices has fueled interest in home fragrance products that offer therapeutic benefits. Natural fragrances derived from essential oils are perceived to have mood-enhancing and stress-relieving properties, appealing to consumers seeking holistic well-being solutions. Furthermore, environmental sustainability initiatives have prompted consumers to prioritize products that are biodegradable, renewable, and non-toxic, aligning with their values and sustainability goals. These drivers collectively contribute to the growth and expansion of the Natural Home Fragrance Products Market, driving innovation, and fostering a shift towards more sustainable and eco-friendly lifestyles.

Aromatherapy, utilizing natural essential oils to enhance physical and psychological well-being, plays a pivotal role in driving consumer preference for natural oils in home decor. Many individuals integrate aromatherapy practices into their daily routines to promote relaxation and uplift mood. Research published in the Journal of Alternative and Complementary Medicine in 2021 revealed that 64% of participants used essential oils for relaxation and stress relief, while 58% utilized them to improve sleep quality. The burgeoning millennial demographic and increased consumer spending are major catalysts propelling the demand for wax melts. Notably, industry leaders are expanding into new markets and product lines to raise brand awareness and promote candle usage. For instance, in January 2022, Diptyque launched a candle and wax melts collection, leveraging endorsements and Key Opinion Leaders (KOL) to tap into China's growing population and evolving consumer preferences in fashion and home decor. Moreover, the cost of sourcing high-quality natural ingredients, such as essential oils and botanical extracts, can be relatively high compared to synthetic alternatives. This can pose a challenge for manufacturers in terms of production costs and pricing competitiveness during the forecast period 2023-2030.

The key regions considered for the Global Natural Home Fragrance Products Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In regional analysis, North America holds a prominent position in the Natural Home Fragrance Products market, owing to the region's strong consumer demand for eco-friendly and sustainable alternatives. The presence of a mature consumer base, coupled with increasing awareness about the health and environmental benefits of natural products, drives market growth in the region. Additionally, stringent regulations governing synthetic fragrances and a robust infrastructure for product innovation contribute to the market's expansion.

Europe follows closely behind, with countries like the UK, Germany, and France leading the market due to their environmentally conscious consumer base and stringent regulations promoting sustainability. The region's emphasis on wellness and lifestyle trends further fuels the demand for natural home fragrance products.

Asia Pacific emerges as a rapidly growing market, driven by the rising disposable incomes, urbanization, and increasing awareness about health and wellness among consumers in countries like China, Japan, and India. The region's expanding middle-class population and changing consumer preferences towards natural and organic products present lucrative opportunities for market players.

Major market player included in this report are:

Reckitt Benckiser Group PLC
Diptique
Jo Malone London
Yankee Candle
Byredo
Voluspa
NEST Fragrances
Scentsy, Inc.
Bridgewater Candle Company
Bramble Bay Candle Co.

Recent Developments in the Market:

In 2023, Walmart announced a partnership with P&G to expand its selection of natural home fragrance products, making them more accessible to a broader audience.
Luxury fragrance brand Byredo partnered with IKEA in 2022 to launch a limited-edition collection of home fragrance candles, showing collaboration between high-end and mainstream brands to cater to a wider audience and introduce them to the world of natural fragrances.

Global Natural Home Fragrance Products Market Report Scope:

Historical Data - 2020 - 2021
Base Year for Estimation - 2022
Forecast period - 2023-2030
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered - Product, Distribution Channel, Region
Regional Scope - North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope - Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:

Scented Candles
Wax Melts
Essential Oils
Incense Sticks
Others

By Distribution Channel:

Supermarkets & Hypermarkets
Specialty Store
Online
Others

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Chapter 1.Executive Summary

1.1.Market Snapshot
1.2.Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
- 1.2.1.Natural Home Fragrance Products Market, by Region, 2020-2030 (USD Billion)
- 1.2.2.Natural Home Fragrance Products Market, by Products, 2020-2030 (USD Billion)
- 1.2.3.Natural Home Fragrance Products Market, by Distribution Channel, 2020-2030 (USD Billion)
1.3.Key Trends
1.4.Estimation Methodology
1.5.Research Assumption

Chapter 2.Global Natural Home Fragrance Products Market Definition and Scope

2.1.Objective of the Study
2.2.Market Definition & Scope
- 2.2.1.Industry Evolution
- 2.2.2.Scope of the Study
2.3.Years Considered for the Study
2.4.Currency Conversion Rates

Chapter 3.Global Natural Home Fragrance Products Market Dynamics

3.1.Natural Home Fragrance Products Market Impact Analysis (2020-2030)
- 3.1.1.Market Drivers
  - 3.1.1.1.Increasing Consumer Preference for Natural Products
  - 3.1.1.2.Rising Demand for Wellness and Aromatherapy
- 3.1.2.Market Challenges
  - 3.1.2.1.High Cost of Natural Ingredients
  - 3.1.2.2.Limited Shelf Life and Stability
- 3.1.3.Market Opportunities
  - 3.1.3.1.Growing demand for Customized and Personalized products
  - 3.1.3.2.Growing Product Innovation and Differentiation

Chapter 4.Global Natural Home Fragrance Products Market Industry Analysis

4.1.Porter's 5 Force Model
- 4.1.1.Bargaining Power of Suppliers
- 4.1.2.Bargaining Power of Buyers
- 4.1.3.Threat of New Entrants
- 4.1.4.Threat of Substitutes
- 4.1.5.Competitive Rivalry
4.2.Porter's 5 Force Impact Analysis
4.3.PEST Analysis
- 4.3.1.Political
- 4.3.2.Economical
- 4.3.3.Social
- 4.3.4.Technological
- 4.3.5.Environmental
- 4.3.6.Legal
4.4.Top investment opportunity
4.5.Top winning strategies
4.6.COVID-19 Impact Analysis
4.7.Disruptive Trends
4.8.Industry Expert Perspective
4.9.Analyst Recommendation & Conclusion

Chapter 5.Global Natural Home Fragrance Products Market, by Products

5.1.Market Snapshot
5.2.Global Natural Home Fragrance Products Market by Products, Performance - Potential Analysis
5.3.Global Natural Home Fragrance Products Market Estimates & Forecasts by Products 2020-2030 (USD Billion)
5.4.Natural Home Fragrance Products Market, Sub Segment Analysis
- 5.4.1. Scented Candles
- 5.4.2.Wax Melts
- 5.4.3.Essential Oils
- 5.4.4.Incense Sticks
- 5.4.5.Others

Chapter 6.Global Natural Home Fragrance Products Market, by Distribution Channel

6.1.Market Snapshot
6.2.Global Natural Home Fragrance Products Market by Distribution Channel, Performance - Potential Analysis
6.3.Global Natural Home Fragrance Products Market Estimates & Forecasts by Distribution Channel 2020-2030 (USD Billion)
6.4.Natural Home Fragrance Products Market, Sub Segment Analysis
- 6.4.1. Supermarkets & Hypermarkets
- 6.4.2.Specialty Store
- 6.4.3.Online
- 6.4.4.Others

Chapter 7.Global Natural Home Fragrance Products Market, Regional Analysis

7.1.Top Leading Countries
7.2.Top Emerging Countries
7.3.Natural Home Fragrance Products Market, Regional Market Snapshot
7.4.North America Natural Home Fragrance Products Market
- 7.4.1.U.S. Natural Home Fragrance Products Market
  - 7.4.1.1.Products breakdown estimates & forecasts, 2020-2030
  - 7.4.1.2.Distribution Channel breakdown estimates & forecasts, 2020-2030
- 7.4.2.Canada Natural Home Fragrance Products Market
7.5.Europe Natural Home Fragrance Products Market Snapshot
- 7.5.1.U.K. Natural Home Fragrance Products Market
- 7.5.2.Germany Natural Home Fragrance Products Market
- 7.5.3.France Natural Home Fragrance Products Market
- 7.5.4.Spain Natural Home Fragrance Products Market
- 7.5.5.Italy Natural Home Fragrance Products Market
- 7.5.6.Rest of Europe Natural Home Fragrance Products Market
7.6.Asia-Pacific Natural Home Fragrance Products Market Snapshot
- 7.6.1.China Natural Home Fragrance Products Market
- 7.6.2.India Natural Home Fragrance Products Market
- 7.6.3.Japan Natural Home Fragrance Products Market
- 7.6.4.Australia Natural Home Fragrance Products Market
- 7.6.5.South Korea Natural Home Fragrance Products Market
- 7.6.6.Rest of Asia Pacific Natural Home Fragrance Products Market
7.7.Latin America Natural Home Fragrance Products Market Snapshot
- 7.7.1.Brazil Natural Home Fragrance Products Market
- 7.7.2.Mexico Natural Home Fragrance Products Market
7.8.Rest of The World Natural Home Fragrance Products Market

Chapter 8.Competitive Intelligence

8.1.Key Company SWOT Analysis
8.2.Top Market Strategies
8.3.Company Profiles
- 8.3.1. Reckitt Benckiser Group PLC
  - 8.3.1.1.Key Information
  - 8.3.1.2.Overview
  - 8.3.1.3.Financial (Subject to Data Availability)
  - 8.3.1.4.Product Summary
  - 8.3.1.5.Recent Developments
- 8.3.2. Diptique
- 8.3.3.Jo Malone London
- 8.3.4.Yankee Candle
- 8.3.5.Byredo
- 8.3.6.Voluspa
- 8.3.7.NEST Fragrances
- 8.3.8.Scentsy, Inc.
- 8.3.9.Bridgewater Candle Company
- 8.3.10.Bramble Bay Candle Co.

Chapter 9.Research Process

9.1.Research Process
- 9.1.1.Data Mining
- 9.1.2.Analysis
- 9.1.3.Market Estimation
- 9.1.4.Validation
- 9.1.5.Publishing
9.2.Research Attributes
9.3.Research Assumption

LIST OF TABLES

TABLE 1.Global Natural Home Fragrance Products Market, report scope
TABLE 2.Global Natural Home Fragrance Products Market estimates & forecasts by Region 2020-2030 (USD Billion)
TABLE 3.Global Natural Home Fragrance Products Market estimates & forecasts by Products 2020-2030 (USD Billion)
TABLE 4.Global Natural Home Fragrance Products Market estimates & forecasts by Distribution Channel 2020-2030 (USD Billion)
TABLE 5.Global Natural Home Fragrance Products Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 6.Global Natural Home Fragrance Products Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 7.Global Natural Home Fragrance Products Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 8.Global Natural Home Fragrance Products Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 9.Global Natural Home Fragrance Products Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 10.Global Natural Home Fragrance Products Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 11.Global Natural Home Fragrance Products Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 12.Global Natural Home Fragrance Products Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 13.Global Natural Home Fragrance Products Market by segment, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 14.Global Natural Home Fragrance Products Market by region, estimates & forecasts, 2020-2030 (USD Billion)
TABLE 15.U.S. Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 16.U.S. Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 17.U.S. Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 18.Canada Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 19.Canada Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 20.Canada Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 21.UK Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 22.UK Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 23.UK Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 24.Germany Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 25.Germany Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 26.Germany Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 27.France Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 28.France Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 29.France Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 30.Italy Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 31.Italy Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 32.Italy Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 33.Spain Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 34.Spain Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 35.Spain Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 36.RoE Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 37.RoE Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 38.RoE Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 39.China Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 40.China Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 41.China Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 42.India Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 43.India Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 44.India Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 45.Japan Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 46.Japan Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 47.Japan Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 48.South Korea Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 49.South Korea Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 50.South Korea Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 51.Australia Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 52.Australia Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 53.Australia Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 54.RoAPAC Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 55.RoAPAC Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 56.RoAPAC Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 57.Brazil Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 58.Brazil Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 59.Brazil Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 60.Mexico Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 61.Mexico Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 62.Mexico Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 63.RoLA Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 64.RoLA Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 65.RoLA Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 66.Row Natural Home Fragrance Products Market estimates & forecasts, 2020-2030 (USD Billion)
TABLE 67.Row Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 68.Row Natural Home Fragrance Products Market estimates & forecasts by segment 2020-2030 (USD Billion)
TABLE 69.List of secondary sources, used in the study of global Natural Home Fragrance Products Market
TABLE 70.List of primary sources, used in the study of global Natural Home Fragrance Products Market
TABLE 71.Years considered for the study
TABLE 72.Exchange rates considered

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

FIG 1.Global Natural Home Fragrance Products Market, research methodology
FIG 2.Global Natural Home Fragrance Products Market, Market estimation techniques
FIG 3.Global Market size estimates & forecast methods
FIG 4.Global Natural Home Fragrance Products Market, key trends 2022
FIG 5.Global Natural Home Fragrance Products Market, growth prospects 2023-2030
FIG 6.Global Natural Home Fragrance Products Market, porters 5 force model
FIG 7.Global Natural Home Fragrance Products Market, pest analysis
FIG 8.Global Natural Home Fragrance Products Market, value chain analysis
FIG 9.Global Natural Home Fragrance Products Market by segment, 2020 & 2030 (USD Billion)
FIG 10.Global Natural Home Fragrance Products Market by segment, 2020 & 2030 (USD Billion)
FIG 11.Global Natural Home Fragrance Products Market by segment, 2020 & 2030 (USD Billion)
FIG 12.Global Natural Home Fragrance Products Market by segment, 2020 & 2030 (USD Billion)
FIG 13.Global Natural Home Fragrance Products Market by segment, 2020 & 2030 (USD Billion)
FIG 14.Global Natural Home Fragrance Products Market, regional snapshot 2020 & 2030
FIG 15.North America Natural Home Fragrance Products Market 2020 & 2030 (USD Billion)
FIG 16.Europe Natural Home Fragrance Products Market 2020 & 2030 (USD Billion)
FIG 17.Asia pacific Natural Home Fragrance Products Market 2020 & 2030 (USD Billion)
FIG 18.Latin America Natural Home Fragrance Products Market 2020 & 2030 (USD Billion)