PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1551396
PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1551396
Global Integrated Visual Augmentation System Market Size Study, By End-User, By Product, By Application, By Technology, and Regional Forecasts 2022-2032
Global Integrated Visual Augmentation System (IVAS) Market is valued at approximately USD 0.9 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 11.1% over the forecast period 2024-2032. IVAS is an advanced augmented reality headset developed by Microsoft for the US Army, designed to enhance soldiers' situational awareness by overlaying vital information directly onto their field of view. Integrating VR and AR technologies, IVAS significantly improves situational awareness for military personnel. The system combines helmet-mounted displays, night vision devices, and AR/VR with other wearable technologies, creating an immersive interactive experience ideal for combat missions, simulations, and training exercises.
The growing military budgets and increased allocation of resources to advanced soldier technologies foster the development and procurement of IVAS. IVAS enhances visual tasks such as depth perception and object identification, giving users augmented capabilities by overlaying real-time data on the human eye, thus fulfilling traditional sight limitations. The market is witnessing robust growth due to the rising need for transformation in traditional military capabilities driven by evolving mission requirements across multi-domain operations. National security agencies are increasingly seeking technologies from firms beyond the traditional defense industrial base.
The global defense budgets have surged, driven by geopolitical uncertainty and shifting national security priorities, significantly boosting the IVAS market. Countries are increasingly adopting advanced technologies from new entrants outside the traditional defense sector. Companies like SpaceX, Palantir, Anduril, and ShieldAI have demonstrated the potential of integrating commercially derived technologies into defense applications. This trend is supported by significant venture capital investments and government initiatives such as the U.S. Defense Innovation Unit and NATO's €1 billion Innovation Fund. However, the development and deployment of IVAS face challenges such as high financial investment, complex integration with existing military systems, and regulatory barriers. The complexity of customizing IVAS to meet specific operational needs and ensuring seamless communication between new and old systems further complicate the integration process. Moreover, stringent and evolving government regulations and standards impact the market growth, posing significant challenges for manufacturers.
The key regions considered for the global Integrated Visual Augmentation System (IVAS) Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is projected to account for the largest share of the IVAS market due to its strong military focus, established infrastructure, and emphasis on innovation. The U.S. Army's adoption of IVAS highlights a significant trend in the North American defense sector's use of AR technologies, demonstrating a transformative shift in military operations. The region's robust defense industry, with established players well-positioned for IVAS development and production, further supports market growth. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period fueled by escalating geopolitical tensions, modernization of armed forces, and growing defense budgets. Countries in the region are investing heavily in advanced military technologies to enhance soldier capabilities. Additionally, the increasing adoption of augmented reality and virtual reality technologies in military training and operations is fueling market growth.
Major market players included in this report are:
- Lockheed Martin Corporation
- Elbit Systems Ltd.
- RTX
- BAE Systems
- Microsoft
- Hanwha Systems Co., Ltd.
- Honeywell International Inc.
- Thales
- Vrgineers, Inc.
- Huntington Ingalls Industries Inc.
- Raytheon Technologies
- Northrop Grumman Corporation
- Saab AB
- L3Harris Technologies, Inc.
- General Dynamics Corporation
The detailed segments and sub-segments of the market are explained below:
By End-User:
- Air Force
- Army
- Navy
By Product:
- Helmet Mounted Display
- Night Vision Device
By Application:
- Combat Missions
- Simulation & Training
By Technology:
- Augmented Reality
- Virtual Reality
- Mixed Reality
By Region:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Latin America
- Brazil
- Mexico
- RoLA
- Middle East & Africa
- Saudi Arabia
- South Africa
- RoMEA
Years considered for the study are as follows:
- Historical year - 2022
- Base year - 2023
- Forecast period - 2024 to 2032
Key Takeaways:
- Market Estimates & Forecast for 10 years from 2022 to 2032.
- Annualized revenues and regional level analysis for each market segment.
- Detailed analysis of geographical landscape with Country level analysis of major regions.
- Competitive landscape with information on major players in the market.
- Analysis of key business strategies and recommendations on future market approach.
- Analysis of competitive structure of the market.
- Demand side and supply side analysis of the market.
Table of Contents
Chapter 1. Global Integrated Visual Augmentation System (IVAS) Market Executive Summary
- 1.1. Global Integrated Visual Augmentation System (IVAS) Market Size & Forecast (2022-2032)
- 1.2. Regional Summary
- 1.3. Segmental Summary
- 1.3.1. By End-User
- 1.3.2. By Product
- 1.3.3. By Application
- 1.3.4. By Technology
- 1.4. Key Trends
- 1.5. Recession Impact
- 1.6. Analyst Recommendation & Conclusion
Chapter 2. Global Integrated Visual Augmentation System (IVAS) Market Definition and Research Assumptions
- 2.1. Research Objective
- 2.2. Market Definition
- 2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
- 2.3.3.1. Availability
- 2.3.3.2. Infrastructure
- 2.3.3.3. Regulatory Environment
- 2.3.3.4. Market Competition
- 2.3.3.5. Economic Viability (Consumer's Perspective)
- 2.3.4. Demand Side Analysis
- 2.3.4.1. Regulatory frameworks
- 2.3.4.2. Technological Advancements
- 2.3.4.3. Environmental Considerations
- 2.3.4.4. Consumer Awareness & Acceptance
- 2.4. Estimation Methodology
- 2.5. Years Considered for the Study
- 2.6. Currency Conversion Rates
Chapter 3. Global Integrated Visual Augmentation System (IVAS) Market Dynamics
- 3.1. Market Drivers
- 3.1.1. Need for Transformation in Traditional Military Capabilities
- 3.1.2. Increased Military Budgets
- 3.1.3. Growing Adoption of Advanced Soldier Technologies
- 3.2. Market Challenges
- 3.2.1. High Financial Investment
- 3.2.2. Complex Integration with Existing Systems
- 3.2.3. Regulatory Barriers
- 3.3. Market Opportunities
- 3.3.1. Advanced Training Capabilities
- 3.3.2. Rising Demand for AR and VR in Military Applications
- 3.3.3. Development of AI-Driven Solutions
Chapter 4. Global Integrated Visual Augmentation System (IVAS) Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter's 5 Force Model
- 4.1.7. Porter's 5 Force Impact Analysis
- 4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economical
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
- 4.3. Top investment opportunity
- 4.4. Top winning strategies
- 4.5. Disruptive Trends
- 4.6. Industry Expert Perspective
- 4.7. Analyst Recommendation & Conclusion
Chapter 5. Global Integrated Visual Augmentation System (IVAS) Market Size & Forecasts by End-User (2022-2032)
- 5.1. Segment Dashboard
- 5.2. Global Integrated Visual Augmentation System (IVAS) Market: End-User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 5.2.1. Air Force
- 5.2.2. Army
- 5.2.3. Navy
Chapter 6. Global Integrated Visual Augmentation System (IVAS) Market Size & Forecasts by Product (2022-2032)
- 6.1. Segment Dashboard
- 6.2. Global Integrated Visual Augmentation System (IVAS) Market: Product Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 6.2.1. Helmet Mounted Display
- 6.2.2. Night Vision Device
Chapter 7. Global Integrated Visual Augmentation System (IVAS) Market Size & Forecasts by Application (2022-2032)
- 7.1. Segment Dashboard
- 7.2. Global Integrated Visual Augmentation System (IVAS) Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 7.2.1. Combat Missions
- 7.2.2. Simulation & Training
Chapter 8. Global Integrated Visual Augmentation System (IVAS) Market Size & Forecasts by Technology (2022-2032)
- 8.1. Segment Dashboard
- 8.2. Global Integrated Visual Augmentation System (IVAS) Market: Technology Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 8.2.1. Augmented Reality
- 8.2.2. Virtual Reality
- 8.2.3. Mixed Reality
Chapter 9. Global Integrated Visual Augmentation System (IVAS) Market Size & Forecasts by Region (2022-2032)
- 9.1. North America Integrated Visual Augmentation System (IVAS) Market
- 9.1.1. U.S. Integrated Visual Augmentation System (IVAS) Market
- 9.1.1.1. End-User breakdown size & forecasts, 2022-2032
- 9.1.1.2. Product breakdown size & forecasts, 2022-2032
- 9.1.1.3. Application breakdown size & forecasts, 2022-2032
- 9.1.1.4. Technology breakdown size & forecasts, 2022-2032
- 9.1.2. Canada Integrated Visual Augmentation System (IVAS) Market
- 9.1.1. U.S. Integrated Visual Augmentation System (IVAS) Market
- 9.2. Europe Integrated Visual Augmentation System (IVAS) Market
- 9.2.1. U.K. Integrated Visual Augmentation System (IVAS) Market
- 9.2.2. Germany Integrated Visual Augmentation System (IVAS) Market
- 9.2.3. France Integrated Visual Augmentation System (IVAS) Market
- 9.2.4. Spain Integrated Visual Augmentation System (IVAS) Market
- 9.2.5. Italy Integrated Visual Augmentation System (IVAS) Market
- 9.2.6. Rest of Europe Integrated Visual Augmentation System (IVAS) Market
- 9.3. Asia-Pacific Integrated Visual Augmentation System (IVAS) Market
- 9.3.1. China Integrated Visual Augmentation System (IVAS) Market
- 9.3.2. India Integrated Visual Augmentation System (IVAS) Market
- 9.3.3. Japan Integrated Visual Augmentation System (IVAS) Market
- 9.3.4. Australia Integrated Visual Augmentation System (IVAS) Market
- 9.3.5. South Korea Integrated Visual Augmentation System (IVAS) Market
- 9.3.6. Rest of Asia Pacific Integrated Visual Augmentation System (IVAS) Market
- 9.4. Latin America Integrated Visual Augmentation System (IVAS) Market
- 9.4.1. Brazil Integrated Visual Augmentation System (IVAS) Market
- 9.4.2. Mexico Integrated Visual Augmentation System (IVAS) Market
- 9.4.3. Rest of Latin America Integrated Visual Augmentation System (IVAS) Market
- 9.5. Middle East & Africa Integrated Visual Augmentation System (IVAS) Market
- 9.5.1. Saudi Arabia Integrated Visual Augmentation System (IVAS) Market
- 9.5.2. South Africa Integrated Visual Augmentation System (IVAS) Market
- 9.5.3. Rest of Middle East & Africa Integrated Visual Augmentation System (IVAS) Market
Chapter 10. Competitive Intelligence
- 10.1. Key Company SWOT Analysis
- 10.2. Top Market Strategies
- 10.3. Company Profiles
- 10.3.1. Lockheed Martin Corporation
- 10.3.1.1. Key Information
- 10.3.1.2. Overview
- 10.3.1.3. Financial (Subject to Data Availability)
- 10.3.1.4. Product Summary
- 10.3.1.5. Market Strategies
- 10.3.2. Elbit Systems Ltd.
- 10.3.3. Microsoft
- 10.3.4. RTX
- 10.3.5. BAE Systems
- 10.3.6. Hanwha Systems Co., Ltd.
- 10.3.7. Honeywell International Inc.
- 10.3.8. Thales
- 10.3.9. Vrgineers, Inc.
- 10.3.10. Huntington Ingalls Industries Inc.
- 10.3.11. Raytheon Technologies
- 10.3.12. Northrop Grumman Corporation
- 10.3.13. Saab AB
- 10.3.14. L3Harris Technologies, Inc.
- 10.3.15. General Dynamics Corporation
- 10.3.1. Lockheed Martin Corporation
Chapter 11. Research Process
- 11.1. Research Process
- 11.1.1. Data Mining
- 11.1.2. Analysis
- 11.1.3. Market Estimation
- 11.1.4. Validation
- 11.1.5. Publishing
- 11.2. Research Attributes
