Global Online Poker Market Size study & Forecast, by Game Type, Device, and Regional Forecasts 2025-2035

Description

The Global Online Poker Market is valued approximately at USD 3.86 billion in 2024 and is anticipated to expand at a robust CAGR of more than 10.20% over the forecast period 2025-2035. Online poker, once considered a niche digital pastime, has rapidly matured into a global industry-fueled by an intersection of technological innovation, pandemic-induced digitization, and rising acceptance of real-money gaming across regulatory frameworks. As traditional casinos gradually lose ground to their digital counterparts, poker platforms are leveraging gamification, data analytics, and immersive interfaces to reel in an increasingly diverse demographic of players. From casual gamers seeking leisure to seasoned strategists capitalizing on high-stakes tournaments, the online poker landscape is no longer monolithic-it is multifaceted, fiercely competitive, and growing at an unprecedented clip.

The increasing penetration of high-speed internet and smartphones, coupled with the rise of digital payment infrastructure, has underpinned this transformation. Players are no longer confined to desktops or physical card tables; mobile poker apps have democratized access, allowing engagement anytime, anywhere. Texas Hold'em continues to dominate as the flagship game variant, although Omaha and 7-Card Stud are also experiencing rising popularity. Furthermore, the evolution of AI-powered bots, real-time multiplayer rooms, and cross-border tournaments is reshaping user engagement, enticing tech-savvy millennials and Gen Zs to flock toward interactive, skill-based online gaming formats. Still, challenges such as cybersecurity risks, regulatory disparities, and addiction concerns pose hurdles to sustained growth.

From a geographic standpoint, North America remains a frontrunner, bolstered by favorable legislative changes in states like New Jersey and Michigan, along with a mature audience well-versed in digital entertainment. Europe, with its harmonized gambling laws across key nations such as the UK, Germany, and France, provides a stable and lucrative market. Meanwhile, the Asia Pacific region is emerging as a fast-growing frontier, especially in countries like India, where legal ambiguities are being addressed and digital adoption is surging. Latin America and the Middle East & Africa are also on the radar, with Brazil and South Africa respectively leading regional enthusiasm for competitive online card gaming.

Major market player included in this report are:

GGPoker
888 Holdings PLC
PokerStars (Flutter Entertainment)
BetOnline
PartyPoker
Zynga Inc.
World Series of Poker (Caesars Entertainment)
Unibet
Tiger Gaming
Americas Cardroom
Natural8
Betfair
Bovada
CoinPoker
iPoker

Global Online Poker Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.

The detailed segments and sub-segments of the market are explained below:

By Game Type:

Texas Hold'em
Omaha
7-Card Stud

By Device:

Desktop (PC)
Smartphone

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
Rest of Europe
Asia Pacific
China
India
Japan
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Online Poker Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings

Chapter 3. Global Online Poker Market Forces Analysis

3.1. Market Forces Shaping The Global Online Poker Market (2024-2035)
3.2. Drivers
- 3.2.1. Rising Internet and Smartphone Penetration
- 3.2.2. Growth of Digital Payment Infrastructure and Fintech Integration
3.3. Restraints
- 3.3.1. Regulatory Disparities and Licensing Complexities
- 3.3.2. Concerns over Cybersecurity and Responsible Gaming
3.4. Opportunities
- 3.4.1. Expansion into Emerging APAC and LATAM Markets
- 3.4.2. Innovation in AI-Driven Game Formats and Live-Dealer Integrations

Chapter 4. Global Online Poker Industry Analysis

4.1. Porter's Five Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's Five Forces Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economic
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Online Poker Market Size & Forecasts by Game Type 2025-2035

5.1. Market Overview
5.2. Global Online Poker Market Performance - Potential Analysis (2025)
5.3. Texas Hold'em
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market Size Analysis, by Region, 2025-2035
5.4. Omaha
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market Size Analysis, by Region, 2025-2035
5.5. 7-Card Stud
- 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.5.2. Market Size Analysis, by Region, 2025-2035

Chapter 6. Global Online Poker Market Size & Forecasts by Device 2025-2035

6.1. Market Overview
6.2. Global Online Poker Market Performance - Potential Analysis (2025)
6.3. Desktop (PC)
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market Size Analysis, by Region, 2025-2035
6.4. Smartphone
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market Size Analysis, by Region, 2025-2035

Chapter 7. Global Online Poker Market Size & Forecasts by Region 2025-2035

7.1. Online Poker Market, Regional Market Snapshot
7.2. Top Leading & Emerging Countries
7.3. North America Online Poker Market
- 7.3.1. U.S. Online Poker Market
  - 7.3.1.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.3.1.2. Device Breakdown Size & Forecasts, 2025-2035
- 7.3.2. Canada Online Poker Market
  - 7.3.2.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.3.2.2. Device Breakdown Size & Forecasts, 2025-2035
7.4. Europe Online Poker Market
- 7.4.1. UK Online Poker Market
  - 7.4.1.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.1.2. Device Breakdown Size & Forecasts, 2025-2035
- 7.4.2. Germany Online Poker Market
  - 7.4.2.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.2.2. Device Breakdown Size & Forecasts, 2025-2035
- 7.4.3. France Online Poker Market
  - 7.4.3.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.3.2. Device Breakdown Size & Forecasts, 2025-2035
- 7.4.4. Spain Online Poker Market
  - 7.4.4.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.4.2. Device Breakdown Size & Forecasts, 2025-2035
- 7.4.5. Italy Online Poker Market
  - 7.4.5.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.5.2. Device Breakdown Size & Forecasts, 2025-2035
- 7.4.6. Rest of Europe Online Poker Market
  - 7.4.6.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.4.6.2. Device Breakdown Size & Forecasts, 2025-2035
7.5. Asia Pacific Online Poker Market
- 7.5.1. China Online Poker Market
  - 7.5.1.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.1.2. Device Breakdown Size & Forecasts, 2025-2035
- 7.5.2. India Online Poker Market
  - 7.5.2.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.2.2. Device Breakdown Size & Forecasts, 2025-2035
- 7.5.3. Japan Online Poker Market
  - 7.5.3.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.3.2. Device Breakdown Size & Forecasts, 2025-2035
- 7.5.4. Australia Online Poker Market
  - 7.5.4.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.4.2. Device Breakdown Size & Forecasts, 2025-2035
- 7.5.5. South Korea Online Poker Market
  - 7.5.5.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.5.2. Device Breakdown Size & Forecasts, 2025-2035
- 7.5.6. Rest of APAC Online Poker Market
  - 7.5.6.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.5.6.2. Device Breakdown Size & Forecasts, 2025-2035
7.6. Latin America Online Poker Market
- 7.6.1. Brazil Online Poker Market
  - 7.6.1.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.6.1.2. Device Breakdown Size & Forecasts, 2025-2035
- 7.6.2. Mexico Online Poker Market
  - 7.6.2.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.6.2.2. Device Breakdown Size & Forecasts, 2025-2035
7.7. Middle East & Africa Online Poker Market
- 7.7.1. UAE Online Poker Market
  - 7.7.1.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.7.1.2. Device Breakdown Size & Forecasts, 2025-2035
- 7.7.2. Saudi Arabia Online Poker Market
  - 7.7.2.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.7.2.2. Device Breakdown Size & Forecasts, 2025-2035
- 7.7.3. South Africa Online Poker Market
  - 7.7.3.1. Game Type Breakdown Size & Forecasts, 2025-2035
  - 7.7.3.2. Device Breakdown Size & Forecasts, 2025-2035

Chapter 8. Competitive Intelligence

8.1. Top Market Strategies
8.2. GGPoker
- 8.2.1. Company Overview
- 8.2.2. Key Executives
- 8.2.3. Company Snapshot
- 8.2.4. Financial Performance (Subject to Data Availability)
- 8.2.5. Product/Services Portfolio
- 8.2.6. Recent Development
- 8.2.7. Market Strategies
- 8.2.8. SWOT Analysis
8.3. 888 Holdings PLC
8.4. PokerStars (Flutter Entertainment)
8.5. BetOnline
8.6. PartyPoker
8.7. Zynga Inc.
8.8. World Series of Poker (Caesars Entertainment)
8.9. Unibet
8.10. Tiger Gaming
8.11. Americas Cardroom
8.12. Natural8
8.13. Betfair
8.14. Bovada
8.15. CoinPoker
8.16. iPoker