PUBLISHER: Grand View Research | PRODUCT CODE: 1751284
PUBLISHER: Grand View Research | PRODUCT CODE: 1751284
Online Poker Market Size, Share & Trends Analysis Report By Game Type (Texas Hold'em, Omaha, 7-Card Stud), By Device (Desktop (PC), Smartphone), By Game Format, By Region, And Segment Forecasts, 2025 - 2030
Online Poker Market Size & Trends:
The global online poker market size was estimated at USD 3.86 billion in 2024 and is expected to grow at a CAGR of 10.2% from 2025 to 2030. The online poker industry is also experiencing significant growth through the integration of cross-platform interoperability, allowing users to seamlessly switch between devices without losing progress or access. Gamification features such as leaderboards, missions, and reward systems are increasingly adopted to enhance user engagement and retention.
Strategic collaborations between poker platforms and eSports organizations create hybrid formats to attract younger demographics. Virtual reality (VR) integration is also gaining traction, delivering a more immersive and interactive experience. In addition, cloud-based infrastructure facilitates scalable and secure platforms capable of supporting larger user bases with low latency. These developments underscore the sector's adaptability and evolving role within the broader digital gaming landscape.
The surge in mobile device usage is driving the dominance of mobile poker applications, as players seek seamless gaming experiences on the go. Advanced UI/UX design, faster load speeds, and high-resolution gameplay have transformed smartphones and tablets into preferred poker platforms. Operators are increasingly adopting mobile-first strategies to attract digitally native younger demographics. Cross-platform integration ensures uninterrupted gameplay, enhancing user satisfaction and retention. This mobile shift is a key growth driver, especially in markets with high mobile internet penetration.
The online poker industry is rapidly expanding into high-potential regions such as Latin America, Africa, and Southeast Asia, where rising internet access and smartphone affordability are opening new demographics. Regulatory developments in countries like Brazil and India are formalizing the industry and encouraging licensed operators to enter. Platforms customize services with local languages, currencies, and payment gateways to meet regional expectations. This regional diversification drives new user acquisition and revenue streams, positioning emerging markets as pivotal to future industry growth.
Combining online qualifiers with live in-person finals, hybrid poker tournaments are gaining momentum across Europe and North America. This format enables broader participation while preserving the prestige of live championship events. Organizations like the World Series of Poker (WSOP) and World Poker Tour (WPT) now regularly integrate online stages into their major events to increase accessibility and engagement. Players benefit from lower entry costs and the opportunity to compete at a global level without immediate travel commitments. This trend is reshaping tournament dynamics and is likely to remain a long-term fixture post-pandemic.
Online poker industry platforms are aggressively expanding into emerging markets such as India, Brazil, and South Africa, where digital access is rapidly improving. These regions offer high growth potential due to rising smartphone usage, growing middle classes, and evolving gambling regulations. Localized offerings-such as language support, regional payment gateways, and culturally relevant marketing-are crucial to capturing these audiences. Companies like Adda52 and Betsson Group are gaining early-mover advantages by adapting their strategies for local preferences. As regulatory frameworks become more favorable, these regions are expected to boost global market revenues significantly.
Global Online Poker Market Report Segmentation
This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global online poker market report based on game type, device, game format, and region:
- Game Type Outlook (Revenue, USD Million, 2018 - 2030)
- Texas Hold'em
- Omaha
- 7-Card Stud
- Others
- Device Outlook (Revenue, USD Million, 2018 - 2030)
- Desktop (PC)
- Smartphone
- Game Format Outlook (Revenue, USD Million, 2018 - 2030)
- Cash Games
- Tournaments
- Fast-Fold Poker
- Regional Outlook (Revenue, USD Million, 2018 - 2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Asia Pacific
- China
- Japan
- India
- Australia
- Latin America
- Brazil
- Middle East and Africa
- Turkey
- South Africa
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation and Scope
- 1.2. Market Definitions
- 1.2.1. Information analysis
- 1.2.2. Market formulation & data visualization
- 1.2.3. Data validation & publishing
- 1.3. Research Scope and Assumptions
- 1.3.1. List of Data Sources
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segment Outlook
- 2.3. Competitive Insights
Chapter 3. Online Poker Market Variables, Trends, & Scope
- 3.1. Market Lineage Outlook
- 3.2. Market Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenge
- 3.3.4. Industry Opportunities
- 3.4. Online Poker Market Analysis Tools
- 3.4.1. Industry Analysis - Porter's
- 3.4.1.1. Bargaining power of the suppliers
- 3.4.1.2. Bargaining power of the buyers
- 3.4.1.3. Threats of substitution
- 3.4.1.4. Threats from new entrants
- 3.4.1.5. Competitive rivalry
- 3.4.2. PESTEL Analysis
- 3.4.2.1. Political Landscape
- 3.4.2.2. Economic Landscape
- 3.4.2.3. Social Landscape
- 3.4.2.4. Technology Landscape
- 3.4.2.5. Environmental Landscape
- 3.4.2.6. Legal Landscape
- 3.4.1. Industry Analysis - Porter's
- 3.5. Market Technology Trends
Chapter 4. Online Poker Market: Game Type Estimates & Trend Analysis
- 4.1. Segment Dashboard
- 4.2. Online Poker Market: Game Type Movement Analysis, 2024 & 2030 (USD Million)
- 4.3. Texas Hold'em
- 4.3.1. Texas Hold'em Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.4. Omaha
- 4.4.1. Omaha Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.5. 7-Card Stud
- 4.5.1. 7-Card Stud Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 4.6. Others
- 4.6.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. Online Poker Market: Device Estimates & Trend Analysis
- 5.1. Segment Dashboard
- 5.2. Online Poker Market: Device Movement Analysis, 2024 & 2030 (USD Million)
- 5.3. Desktop (PC)
- 5.3.1. Desktop (PC) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 5.4. Smartphone
- 5.4.1. Smartphone Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. Online Poker Market: Game Format; Estimates & Trend Analysis
- 6.1. Segment Dashboard
- 6.2. Online Poker Market: Game Format Movement Analysis, 2024 & 2030 (USD Million)
- 6.3. Cash Games
- 6.3.1. Cash Games Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.4. Tournaments
- 6.4.1. Tournaments Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
- 6.5. Fast-Fold Poker
- 6.5.1. Fast-Fold Poker Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. Online Poker Market: Regional Estimates & Trend Analysis
- 7.1. Online Poker Market Share, By Region, 2024 & 2030 USD Million
- 7.2. North America
- 7.2.1. North America Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.2. U.S.
- 7.2.2.1. U.S. Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.3. Canada
- 7.2.3.1. Canada Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.2.4. Mexico
- 7.2.4.1. Mexico Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3. Europe
- 7.3.1. Europe Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.2. UK
- 7.3.2.1. UK Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.3. Germany
- 7.3.3.1. Germany Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.3.4. France
- 7.3.4.1. France Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4. Asia Pacific
- 7.4.1. Asia Pacific Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.2. China
- 7.4.2.1. China Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.3. Japan
- 7.4.3.1. Japan Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.4. India
- 7.4.4.1. India Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.4.5. Australia
- 7.4.5.1. Australia Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5. Latin America
- 7.5.1. Latin America Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.5.2. Brazil
- 7.5.2.1. Brazil Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6. Middle East and Africa
- 7.6.1. Middle East and Africa Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.2. Turkey
- 7.6.2.1. Turkey Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
- 7.6.3. South Africa
- 7.6.3.1. South Africa Online Poker Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
- 8.1. Company Categorization
- 8.2. Company Market Positioning
- 8.3. Company Heat Map Analysis
- 8.4. Company Profiles/Listing
- 8.4.1. Americas Cardroom
- 8.4.1.1. Participant's Overview
- 8.4.1.2. Financial Performance
- 8.4.1.3. Product Benchmarking
- 8.4.1.4. Strategic Initiatives
- 8.4.2. Baazi Games
- 8.4.2.1. Participant's Overview
- 8.4.2.2. Financial Performance
- 8.4.2.3. Product Benchmarking
- 8.4.2.4. Strategic Initiatives
- 8.4.3. BetOnline
- 8.4.3.1. Participant's Overview
- 8.4.3.2. Financial Performance
- 8.4.3.3. Product Benchmarking
- 8.4.3.4. Strategic Initiatives
- 8.4.4. BLITZ POKER
- 8.4.4.1. Participant's Overview
- 8.4.4.2. Financial Performance
- 8.4.4.3. Product Benchmarking
- 8.4.4.4. Strategic Initiatives
- 8.4.5. Ignition
- 8.4.5.1. Participant's Overview
- 8.4.5.2. Financial Performance
- 8.4.5.3. Product Benchmarking
- 8.4.5.4. Strategic Initiatives
- 8.4.6. MPL (Mobile Premier League)
- 8.4.6.1. Participant's Overview
- 8.4.6.2. Financial Performance
- 8.4.6.3. Product Benchmarking
- 8.4.6.4. Strategic Initiatives
- 8.4.7. Playtika
- 8.4.7.1. Participant's Overview
- 8.4.7.2. Financial Performance
- 8.4.7.3. Product Benchmarking
- 8.4.7.4. Strategic Initiatives
- 8.4.8. Pocket52
- 8.4.8.1. Participant's Overview
- 8.4.8.2. Financial Performance
- 8.4.8.3. Product Benchmarking
- 8.4.8.4. Strategic Initiatives
- 8.4.9. PokerStars
- 8.4.9.1. Participant's Overview
- 8.4.9.2. Financial Performance
- 8.4.9.3. Product Benchmarking
- 8.4.9.4. Strategic Initiatives
- 8.4.10. Tencent
- 8.4.10.1. Participant's Overview
- 8.4.10.2. Financial Performance
- 8.4.10.3. Product Benchmarking
- 8.4.10.4. Strategic Initiatives
- 8.4.11. True Poker
- 8.4.11.1. Participant's Overview
- 8.4.11.2. Financial Performance
- 8.4.11.3. Product Benchmarking
- 8.4.11.4. Strategic Initiatives
- 8.4.12. Zynga Inc.
- 8.4.12.1. Participant's Overview
- 8.4.12.2. Financial Performance
- 8.4.12.3. Product Benchmarking
- 8.4.12.4. Strategic Initiatives
- 8.4.1. Americas Cardroom
List of Tables
- Table 1 Global Online Poker Market Size Estimates & Forecasts 2018 - 2030 (USD Million)
- Table 2 Global Online Poker Market, By Region 2018 - 2030 (USD Million)
- Table 3 Global Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 4 Global Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 5 Global Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 6 Global Online Poker Market, By Region 2018 - 2030 (USD Million)
- Table 7 Texas Hold'em Online Poker Market, By Region 2018 - 2030 (USD Million)
- Table 8 Omaha Online Poker Market, By Region 2018 - 2030 (USD Million)
- Table 9 7-Card Stud Online Poker Market, By Region 2018 - 2030 (USD Million)
- Table 10 Others Online Poker Market, By Region 2018 - 2030 (USD Million)
- Table 11 Desktop (PC) Online Poker Market, By Region 2018 - 2030 (USD Million)
- Table 12 Smartphone Online Poker Market, By Region 2018 - 2030 (USD Million)
- Table 13 Cash Games Online Poker Market, By Region 2018 - 2030 (USD Million)
- Table 14 Tournaments Online Poker Market, By Region 2018 - 2030 (USD Million)
- Table 15 Fast-Fold Poker Online Poker Market, By Region 2018 - 2030 (USD Million)
- Table 16 North America Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 17 North America Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 18 North America Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 19 U.S. Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 20 U.S. Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 21 U.S. Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 22 Canada Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 23 Canada Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 24 Canada Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 25 Mexico Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 26 Mexico Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 27 Mexico Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 28 Europe Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 29 Europe Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 30 Europe Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 31 Germany Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 32 Germany Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 33 Germany Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 34 UK Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 35 UK Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 36 UK Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 37 France Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 38 France Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 39 France Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 40 Asia Pacific Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 41 Asia Pacific Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 42 Asia Pacific Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 43 China Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 44 China Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 45 China Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 46 India Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 47 India Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 48 India Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 49 Japan Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 50 Japan Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 51 Japan Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 52 Australia Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 53 Australia Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 54 Australia Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 55 Latin America Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 56 Latin America Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 57 Latin America Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 58 Brazil Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 59 Brazil Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 60 Brazil Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 61 Middle East & Africa Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 62 Middle East & Africa Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 63 Middle East & Africa Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 64 Turkey Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 65 Turkey Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 66 Turkey Online Poker Market, By Game Format 2018 - 2030 (USD Million)
- Table 67 South Africa Online Poker Market, By Game Type 2018 - 2030 (USD Million)
- Table 68 South Africa Online Poker Market, By Device 2018 - 2030 (USD Million)
- Table 69 South Africa Online Poker Market, By Game Format 2018 - 2030 (USD Million)
List of Figures
- Fig. 1 Online Poker Market segmentation
- Fig. 2 Information procurement
- Fig. 3 Data analysis models
- Fig. 4 Market formulation and validation
- Fig. 5 Data validating & publishing
- Fig. 6 Online Poker Market snapshot
- Fig. 7 Online Poker Market segment snapshot
- Fig. 8 Online Poker Market competitive landscape snapshot
- Fig. 9 Market research process
- Fig. 10 Market driver relevance analysis (Current & future impact)
- Fig. 11 Market restraint relevance analysis (Current & future impact)
- Fig. 12 Online Poker Market, By Game Type, Key Takeaways
- Fig. 13 Online Poker Market, By Game Type, Market Share, 2024 & 2030
- Fig. 14 Texas Hold'em Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- Fig. 15 Omaha Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- Fig. 16 7-Card Stud Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- Fig. 17 Others Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- Fig. 18 Online Poker Market, By Device, Key Takeaways
- Fig. 19 Online Poker Market, By Device, Market Share, 2024 & 2030
- Fig. 20 Desktop (PC) Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- Fig. 21 Smartphone Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- Fig. 22 Online Poker Market, By Game Format, Key Takeaways
- Fig. 23 Online Poker Market, By Game Format, Market Share, 2024 & 2030
- Fig. 24 Cash Games Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- Fig. 25 Tournaments Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- Fig. 26 Fast-Fold Poker Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- Fig. 27 Online Poker Market Revenue, By Region, 2024 & 2030 (USD Million)
- Fig. 28 North America Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 29 U.S. Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 30 Canada Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 31 Mexico Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 32 Europe Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 33 UK Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 34 Germany Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 35 France Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 36 Asia Pacific Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 37 China Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 38 Japan Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 39 India Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 40 Australia Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 41 Latin America Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 42 Brazil Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 43 MEA Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 44 Turkey Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 45 South Africa Online Poker Market Estimates & Forecast, 2018 - 2030 (USD Million)
- Fig. 46 Strategic Framework
