Global Automotive NVH Materials Market Size Study & Forecast, by Material Type, Vehicle Type, Application and Regional Forecasts 2025-2035

The Global Automotive NVH Materials Market is valued at approximately USD 6.67 billion in 2024 and is poised to expand at a steady CAGR of more than 3.70% over the forecast period from 2025 to 2035. As modern vehicles evolve to meet the dual expectations of comfort and performance, noise, vibration, and harshness (NVH) reduction has emerged as a pivotal focus within the automotive manufacturing ecosystem. NVH materials-ranging from thermoplastic polymers to engineered resins-are strategically embedded throughout vehicle architectures to suppress sound transmission, minimize mechanical vibration, and enhance the overall ride experience. This market is thriving on the back of growing consumer awareness of cabin comfort, tightening noise emission regulations, and escalating vehicle production, especially in emerging economies. As auto manufacturers vie to deliver vehicles that combine efficiency with luxury, NVH materials are no longer auxiliary-they are essential.

The accelerating shift towards lightweight vehicles and electric drivetrains has intensified the innovation in NVH material science. Traditional internal combustion engine vehicles masked considerable mechanical noise, whereas EVs, in contrast, demand superior soundproofing due to the near-silent operation of their powertrains. As a result, material suppliers and OEMs are joining forces to co-develop composite materials that offer acoustic insulation without adding undesirable weight. Moreover, the rise in sales of luxury passenger cars and the consistent demand for commercial vehicles in both developed and developing regions underscore the importance of advanced NVH solutions across the spectrum. Tier-1 suppliers are actively integrating high-damping insulation materials to align with stricter regulatory standards and OEM design language.

Regionally, North America leads the charge, driven by its mature automotive infrastructure, high consumer preference for premium vehicles, and significant investments in acoustic engineering R&D. Europe trails closely, thanks to stringent noise control mandates from the EU and the continued innovation by German automotive giants. Meanwhile, Asia Pacific is expected to witness the fastest growth, catalyzed by robust vehicle production in China and India, increasing urbanization, and rising demand for refined passenger mobility. This region also benefits from favorable government policies supporting EV production and an expanding middle class willing to pay for enhanced driving comfort. Collectively, these regional dynamics are shaping the trajectory of the NVH materials market over the next decade.

Major market player included in this report are:

• BASF SE
• 3M Company
• ExxonMobil Corporation
• Covestro AG
• Huntsman Corporation
• Celanese Corporation
• Dow Inc.
• Sumitomo Riko Company Limited
• Henkel AG & Co. KGaA
• Lanxess AG
• BorgWarner Inc.
• Saint-Gobain S.A.
• DuPont de Nemours, Inc.
• LyondellBasell Industries N.V.
• Johns Manville Corporation

Global Automotive NVH Materials Market Report Scope:

• Historical Data - 2023, 2024
• Base Year for Estimation - 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.

The detailed segments and sub-segments of the market are explained below:

By Material Type:

• Thermoplastic Polymer
• Engineering Resin

By Vehicle Type:

• Passenger Cars
• Light Commercial Vehicles
• Heavy Commercial Vehicles

By Application:

• Absorption
• Insulation

By Region:

• North America
• U.S.
• Canada
• Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific
• Latin America
• Brazil
• Mexico
• Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Key Takeaways:

• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.