India Automotive NVH Materials Market Assessment, By Vehicle Type, By Application, By Material Type, By Region, Opportunities and Forecast, FY2019-FY2033F

India automotive NVH materials market is projected to witness a CAGR of 6.49% during the forecast period FY2026-FY2033, growing from USD 612.23 million in FY2025 to USD 1,012.48 million in FY2033F. The Indian automotive noise, vibration, and harshness (NVH) material market is experiencing robust growth, owing to shifting consumer needs for better cabin comfort as well as stringent regulatory needs for noise emissions from vehicles. With rising ownership of vehicles, consumers are increasingly looking for advanced driving experiences, compelling manufacturers to invest in advanced noise-suppression technologies in various segments. The growth of the market is also boosted by India's fast-increasing premium car segment, wherein NVH performance is a key brand discriminator.

Some of the technology highlights are the innovations of lightweight multi-layer acoustic barriers, recycled rubber-based absorbers, and foams with specialized composites providing increased damping efficiency without adding weight to vehicles. Electric mobility offers new challenges as well as opportunities since silent powertrains create a need for new solutions to mitigate high-frequency noise that was otherwise drowned out by conventional engine noise. OEMs are embracing end-to-end NVH strategies that combine material solutions across vehicle architectures, ranging from the engine compartment to the passenger compartment. The aftermarket remains on the growth path as passengers demand cabin refinement, while locally developed material technologies decrease dependence on imports. Sustainability is the most important factor today, and companies are focusing on green NVH solutions that are congruent with the principles of a circular economy. As India's automotive sector goes from strength to strength, the NVH materials market is primed for prolonged growth, spearheaded by incessant product development, increasing vehicle electrification, and relentless consumers' demand for high-end sound experiences.

For instance, in February 2025, BASF India Limited's new Cellasto manufacturing facility in Dahej, Gujarat, is a strategic move that goes beyond simple capacity addition, marking a high-level play in the specialized polyurethane business of the chemical industry. The project

demonstrates an intimate knowledge of the changing needs of the Indian automotive market, especially in noise, vibration, and harshness (NVH) reduction, a key area where Cellasto is strong.

New Product Launches Boost the Demand

New entrants in advanced acoustic foams and multi-layer insulation systems fuel the adoption of NVH materials. Original equipment manufacturers are introducing cutting-edge solutions such as recycled rubber-based absorbers and composite barriers with better sound reduction. Such solutions address emerging OEM demands in electric vehicles requiring precise frequency control. Lightweight materials with enhanced damping behavior are finding ground across vehicle categories. The aftermarket is looking for opportunities in retrofit noise control kits for cabin refinements. Sustainable material innovations are of special interest to environmentally friendly automakers. The product innovations cater to important noise management requirements as they help enable vehicle weight savings objectives. As the automakers focus on cabin refinement, high-end NVH technologies are becoming integral pieces in vehicle design and manufacturing processes.

For instance, in January 2025, Supreme Group introduced a new product line that focuses on sustainable materials for automotive interior soft trims and NVH solutions. The Circuline range incorporates renewable, recycled, and reclaimable materials in automotive components, targeting a closed-loop material system. The company aims to integrate these materials into critical and high-performance automotive applications while maintaining industry standards.

Two-Wheeler Segment Drives the Automotive NVH Materials Market

The two-wheeler market is becoming a major consumer of NVH materials in India. High-end motorcycle companies are increasingly using vibration-damping solutions to improve ride comfort. Engine mounts and fairing parts now incorporate specialized materials to minimize mechanical noise transmission. Urban commuter scooters are embracing rudimentary noise control elements to satisfy customer demands. The increasing premiumization of India's two-wheeler market is opening up opportunities for advanced NVH applications. Manufacturers are creating lighter solutions that do not compromise driving performance. This segment's growth indicates shifting consumer demand towards more mature riding experiences. With two-wheeler electrification, certain NVH issues are motivating greater material innovation.

For instance, in May 2025, Yezdi Adventure launch is imminent. Most of the updates on Yezdi Adventure 350 are likely to be engine centric. The motorcycle is likely to get the motor from the Jawa 350. Overall, NVH levels are likely to improve, with refinement being better.

For instance, in January 2023, Royal Enfield, a subsidiary of Eicher Motors Limited, has launched its Super Meteor 650 cruiser in India. It comes in three variants, Astral, Interstellar, and Celestial. The Super Meteor 650 is Royal Enfield's flagship product. It is the third motorcycle in its 650cc line-up, following the Interceptor 650 and Continental GT 650. The car is based on the brand's J-series platform and comes with a parallel-twin engine that has excellent NVH levels.

Passenger Cars Dominate the Automotive NVH Materials Market

Passenger cars dominate the consumption of NVH material in India. Manufacturers are focusing on cabin quietness as a primary luxury discriminator in various segments. Sedans and SUVs are progressively using sophisticated sound-absorbing panels on their roofs and doors. Acoustic glass usage and floor silencers are being made standard in premium products. Electric vehicle substitution calls for novel methods of high-frequency noise dampening. OEMs are making significant investments in total noise management solutions across vehicle architectures. The dominance in this segment mirrors consumers' call for smoother driving experiences. As competition escalates in passenger vehicles, NVH performance is now a key brand discriminator, and strong material demand is maintained.

For instance, in December 2024, Honda Cars India introduced the third-generation Amaze. The sedan is driven by a 1.2-liter i-VTEC petrol engine, E20 fuel compliant, with a 5-speed manual or a CVT. It produces 90 PS of power and has a claimed fuel economy of 19.46 km/l for the CVT and 18.65 km/l for the manual. Features like better NVH and a sturdier chassis guarantee a pleasant drive.

North India Acquires the Majority Share of the Automotive NVH Materials Market

North India leads the automotive NVH material market because it is the vehicle manufacturing plant hub. The Delhi-NCR, Uttar Pradesh, Rajasthan, and Punjab automotive clusters generate strong material demand for OEM use. Short distances from the main production units of large automakers benefit local suppliers. Extreme temperature fluctuations in the region require strong NVH solutions. Well-established logistics networks allow for easy distribution of materials across the country. North India's location mirrors India's automotive industry hub. The region's infrastructure facilitates just-in-time delivery to assembly facilities. This regional advantage guarantees ongoing market dominance with increasing vehicle production. Regional material innovations tend to establish trends that are embraced throughout India.

For instance, in 2025, the vehicle-class-wise data for Himachal Pradesh categorizes vehicles under "TWO-WHEELER," further dividing them into subcategories like 2WIC, 2WN, and 2WT. The first row shows that under "M-CYCLE/SCOOTER," there are 22,352 vehicles classified as 2WN (non-transport two-wheelers), with zero entries for 2WIC and 2WT. This structured format helps in analyzing vehicle distribution and trends, aiding policymakers in infrastructure planning and regulatory decisions. The data highlights the dominance of non-transport two-wheelers in the region.

Impact of U.S. Tariffs on India Automotive NVH Material Market

Potential U.S. tariffs on NVH materials could increase costs for Indian manufacturers relying on imported components. Domestic producers may gain some competitive advantage in local markets. However, access to advanced material technologies could be constrained. The tariffs might accelerate the localization of certain production processes. Price-sensitive segments may face challenges adopting premium NVH solutions. Long-term effects could include supply chain diversification to alternative sourcing regions. The market may see increased R&D in indigenous material alternatives. While OEM requirements would maintain baseline demand, product innovation cycles could be affected. The aftermarket segment might experience price pressures. Overall, the essential nature of NVH materials for vehicle quality ensures market resilience despite trade barriers.

Key Players Landscape and Outlook

The India NVH material market features global specialists competing with domestic suppliers. Multinationals lead in advanced material technologies and comprehensive system solutions. Local players compete through cost optimization and regional customization. Competition centers on material performance characteristics and application-specific innovations. Key differentiators include patented acoustic formulations and sustainable production processes. OEM partnerships are crucial for technological development and market positioning. The landscape is evolving with new entrants offering specialized solutions for electric vehicles. Aftermarket distribution networks represent another competitive battleground. Material certifications and testing capabilities are becoming important selection criteria. The market rewards suppliers who balance performance with cost-effectiveness across vehicle segments. Continuous innovation remains essential for maintaining a competitive advantage.

For instance, in September 2024, Autoneum India Private Limited opened a new plant in Pune, its third in India, which is in line with the company's strategic focus on Asian growth markets. A new joint venture plant in Changchun in the northern Chinese province of Jilin will ramp up production of inner dashes, interior floor insulators, and other NVH components for European, Japanese, and Chinese car manufacturers from the end of 2024.