Global Artificial Intelligence in Social Media Market Size study & Forecast, by Application, Deployment Mode, End User, Technology and Regional Forecasts 2025-2035

Description

The Global Artificial Intelligence (AI) in Social Media Market is valued at approximately USD 4.01 billion in 2024 and is anticipated to grow at a CAGR of more than 12.74% over the forecast period 2025-2035. Artificial Intelligence in social media leverages machine learning algorithms, natural language processing, computer vision, and predictive analytics to personalize user experiences, optimize advertising, enhance customer engagement, and monitor brand sentiment in real time. This technology enables marketers, enterprises, and agencies to refine strategies, automate processes, and gain deeper insights into user behavior. The market is primarily driven by the exponential growth of social media platforms, the rising demand for personalized content, and businesses' growing emphasis on data-driven marketing. Increasing adoption of AI-powered tools for sentiment analysis, content generation, and targeted advertising further accelerates the market trajectory.

The ongoing surge in digital engagement has significantly amplified the adoption of AI across social media ecosystems. Brands are deploying AI-powered chatbots for customer support, using predictive models for content recommendations, and adopting NLP tools for sentiment analysis to refine campaigns and build stronger customer connections. According to Statista, global social media users surpassed 4.9 billion in 2023, with projections indicating 5.85 billion by 2027. Such unprecedented digital penetration creates a fertile ground for AI-driven social media solutions. Furthermore, technological breakthroughs in generative AI for content creation and enhanced real-time analytics offer lucrative growth opportunities. However, concerns over data privacy, misinformation, and algorithmic bias pose constraints that may hinder market expansion during the forecast period of 2025-2035.

The detailed segments and sub-segments included in the report are:

By Application:

Content Creation
Sentiment Analysis
Customer Engagement
Social Listening
Ad Targeting

By Deployment Mode:

Cloud-Based
On-Premises
Hybrid

By End User:

Small and Medium Enterprises
Large Enterprises
Marketing Agencies
E-Commerce

By Technology:

Natural Language Processing
Machine Learning
Computer Vision
Predictive Analytics

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa
Content creation is anticipated to dominate the application segment, accounting for the lion's share of adoption across the AI in social media landscape. The growing need for scalable, consistent, and engaging content has prompted businesses to integrate generative AI tools into their strategies. Platforms now rely on AI-driven content creation engines to craft personalized posts, automate visuals, and maintain brand tone, thereby reducing operational costs and enhancing campaign effectiveness. While sentiment analysis and ad targeting are also gaining traction, content creation stands as the most pivotal application, redefining the way brands communicate with audiences.
When assessed by deployment mode, cloud-based solutions currently hold the largest revenue contribution, driven by their scalability, cost efficiency, and ease of integration with diverse social media platforms. Enterprises and agencies prefer cloud environments for real-time analytics, campaign monitoring, and cross-platform management. On-premises deployment continues to serve highly regulated industries requiring greater control over data. However, hybrid deployment models are emerging as the fastest-growing approach, offering a balance between data sovereignty and scalability. This dual trend highlights a market in transition, where cloud dominance is complemented by hybrid adoption surges.
The key regions considered for the Global Artificial Intelligence (AI) in Social Media Market study include North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America dominated the market in 2025 due to its advanced digital infrastructure, widespread adoption of AI-powered analytics, and the strong presence of leading technology firms. Robust investments in marketing automation and AI innovations give the region a competitive edge. Asia Pacific, however, is poised to be the fastest-growing market over the forecast horizon. Rising internet penetration, explosive social media adoption in countries such as China and India, and large-scale investments in AI technologies drive this surge. Europe remains an influential market with its strong regulatory environment, fostering responsible AI adoption, particularly across data privacy-driven industries.

Major market players included in this report are:

Meta Platforms, Inc.
Google LLC
Microsoft Corporation
Amazon Web Services, Inc.
IBM Corporation
Adobe Inc.
Oracle Corporation
Salesforce, Inc.
Sprinklr, Inc.
Hootsuite Inc.
Brandwatch
Clarabridge
Adobe Firefly
Conversica, Inc.
HubSpot, Inc.

Global Artificial Intelligence (AI) in Social Media Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional-level analysis for each market segment.
Detailed analysis of the geographical landscape with country-level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of the competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Artificial Intelligence (AI) in Social Media Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. key Findings

Chapter 3. Global Artificial Intelligence (AI) in Social Media Market Forces Analysis

3.1. Market Forces Shaping The Global Artificial Intelligence (AI) in Social Media Market (2024-2035)
3.2. Drivers
- 3.2.1. Exponential growth of social media platforms
- 3.2.2. Rising demand for personalized content
3.3. Restraints
- 3.3.1. Concerns over data privacy
3.4. Opportunities
- 3.4.1. Businesses' growing emphasis on data-driven marketing

Chapter 4. Global Artificial Intelligence (AI) in Social Media Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Artificial Intelligence (AI) in Social Media Market Size & Forecasts by Application 2025-2035

5.1. Market Overview
5.2. Global Growth Hormone Deficiency Market Performance - Potential Analysis (2025)
5.3. Content Creation
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market size analysis, by region, 2025-2035
5.4. Sentiment Analysis
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market size analysis, by region, 2025-2035
5.5. Customer Engagement
- 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.5.2. Market size analysis, by region, 2025-2035
5.6. Social Listening
- 5.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.6.2. Market size analysis, by region, 2025-2035
5.7. Ad Targeting
- 5.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.7.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Artificial Intelligence (AI) in Social Media Market Size & Forecasts by Deployment Mode 2025-2035

6.1. Market Overview
6.2. Global Growth Hormone Deficiency Market Performance - Potential Analysis (2025)
6.3. Cloud Based
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market size analysis, by region, 2025-2035
6.4. On Premises
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market size analysis, by region, 2025-2035
6.5. Hybrid
- 6.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.5.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Artificial Intelligence (AI) in Social Media Market Size & Forecasts by End User 2025-2035

7.1. Market Overview
7.2. Global Growth Hormone Deficiency Market Performance - Potential Analysis (2025)
7.3. Small and Medium Enterprises
- 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market size analysis, by region, 2025-2035
7.4. Large Enterprises
- 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.4.2. Market size analysis, by region, 2025-2035
7.5. Marketing Agencies
- 7.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.5.2. Market size analysis, by region, 2025-2035
7.6. E-Commerce
- 7.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.6.2. Market size analysis, by region, 2025-2035

Chapter 8. Global Artificial Intelligence (AI) in Social Media Market Size & Forecasts by Technology 2025-2035

8.1. Market Overview
8.2. Global Growth Hormone Deficiency Market Performance - Potential Analysis (2025)
8.3. Natural Language Processing
- 8.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.3.2. Market size analysis, by region, 2025-2035
8.4. Machine Learning
- 8.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.4.2. Market size analysis, by region, 2025-2035
8.5. Computer Vision
- 8.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.5.2. Market size analysis, by region, 2025-2035
8.6. Predictive Analytics
- 8.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.6.2. Market size analysis, by region, 2025-2035

Chapter 9. Global Artificial Intelligence (AI) in Social Media Market Size & Forecasts by Region 2025-2035

9.1. Growth Artificial Intelligence (AI) in Social Media Market, Regional Market Snapshot
9.2. Top Leading & Emerging Countries
9.3. North America Artificial Intelligence (AI) in Social Media Market
- 9.3.1. U.S. Artificial Intelligence (AI) in Social Media Market
  - 9.3.1.1. Application breakdown size & forecasts, 2025-2035
  - 9.3.1.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.3.1.3. End User breakdown size & forecasts, 2025-2035
  - 9.3.1.4. Technology breakdown size & forecasts, 2025-2035
- 9.3.2. Canada Artificial Intelligence (AI) in Social Media Market
  - 9.3.2.1. Application breakdown size & forecasts, 2025-2035
  - 9.3.2.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.3.2.3. End User breakdown size & forecasts, 2025-2035
  - 9.3.2.4. Technology breakdown size & forecasts, 2025-2035
9.4. Europe Artificial Intelligence (AI) in Social Media Market
- 9.4.1. UK Artificial Intelligence (AI) in Social Media Market
  - 9.4.1.1. Application breakdown size & forecasts, 2025-2035
  - 9.4.1.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.4.1.3. End User breakdown size & forecasts, 2025-2035
  - 9.4.1.4. Technology breakdown size & forecasts, 2025-2035
- 9.4.2. Germany Artificial Intelligence (AI) in Social Media Market
  - 9.4.2.1. Application breakdown size & forecasts, 2025-2035
  - 9.4.2.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.4.2.3. End User breakdown size & forecasts, 2025-2035
  - 9.4.2.4. Technology breakdown size & forecasts, 2025-2035
- 9.4.3. France Artificial Intelligence (AI) in Social Media Market
  - 9.4.3.1. Application breakdown size & forecasts, 2025-2035
  - 9.4.3.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.4.3.3. End User breakdown size & forecasts, 2025-2035
  - 9.4.3.4. Technology breakdown size & forecasts, 2025-2035
- 9.4.4. Spain Artificial Intelligence (AI) in Social Media Market
  - 9.4.4.1. Application breakdown size & forecasts, 2025-2035
  - 9.4.4.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.4.4.3. End User breakdown size & forecasts, 2025-2035
  - 9.4.4.4. Technology breakdown size & forecasts, 2025-2035
- 9.4.5. Italy Artificial Intelligence (AI) in Social Media Market
  - 9.4.5.1. Application breakdown size & forecasts, 2025-2035
  - 9.4.5.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.4.5.3. End User breakdown size & forecasts, 2025-2035
  - 9.4.5.4. Technology breakdown size & forecasts, 2025-2035
- 9.4.6. Rest of Europe Artificial Intelligence (AI) in Social Media Market
  - 9.4.6.1. Application breakdown size & forecasts, 2025-2035
  - 9.4.6.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.4.6.3. End User breakdown size & forecasts, 2025-2035
  - 9.4.6.4. Technology breakdown size & forecasts, 2025-2035
9.5. Asia Pacific Artificial Intelligence (AI) in Social Media Market
- 9.5.1. China Artificial Intelligence (AI) in Social Media Market
  - 9.5.1.1. Application breakdown size & forecasts, 2025-2035
  - 9.5.1.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.5.1.3. End User breakdown size & forecasts, 2025-2035
  - 9.5.1.4. Technology breakdown size & forecasts, 2025-2035
- 9.5.2. India Artificial Intelligence (AI) in Social Media Market
  - 9.5.2.1. Application breakdown size & forecasts, 2025-2035
  - 9.5.2.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.5.2.3. End User breakdown size & forecasts, 2025-2035
  - 9.5.2.4. Technology breakdown size & forecasts, 2025-2035
- 9.5.3. Japan Artificial Intelligence (AI) in Social Media Market
  - 9.5.3.1. Application breakdown size & forecasts, 2025-2035
  - 9.5.3.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.5.3.3. End User breakdown size & forecasts, 2025-2035
  - 9.5.3.4. Technology breakdown size & forecasts, 2025-2035
- 9.5.4. Australia Artificial Intelligence (AI) in Social Media Market
  - 9.5.4.1. Application breakdown size & forecasts, 2025-2035
  - 9.5.4.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.5.4.3. End User breakdown size & forecasts, 2025-2035
  - 9.5.4.4. Technology breakdown size & forecasts, 2025-2035
- 9.5.5. South Korea Artificial Intelligence (AI) in Social Media Market
  - 9.5.5.1. Application breakdown size & forecasts, 2025-2035
  - 9.5.5.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.5.5.3. End User breakdown size & forecasts, 2025-2035
  - 9.5.5.4. Technology breakdown size & forecasts, 2025-2035
- 9.5.6. Rest of APAC Artificial Intelligence (AI) in Social Media Market
  - 9.5.6.1. Application breakdown size & forecasts, 2025-2035
  - 9.5.6.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.5.6.3. End User breakdown size & forecasts, 2025-2035
  - 9.5.6.4. Technology breakdown size & forecasts, 2025-2035
9.6. Latin America Artificial Intelligence (AI) in Social Media Market
- 9.6.1. Brazil Artificial Intelligence (AI) in Social Media Market
  - 9.6.1.1. Application breakdown size & forecasts, 2025-2035
  - 9.6.1.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.6.1.3. End User breakdown size & forecasts, 2025-2035
  - 9.6.1.4. Technology breakdown size & forecasts, 2025-2035
- 9.6.2. Mexico Artificial Intelligence (AI) in Social Media Market
  - 9.6.2.1. Application breakdown size & forecasts, 2025-2035
  - 9.6.2.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.6.2.3. End User breakdown size & forecasts, 2025-2035
  - 9.6.2.4. Technology breakdown size & forecasts, 2025-2035
9.7. Middle East and Africa Artificial Intelligence (AI) in Social Media Market
- 9.7.1. UAE Artificial Intelligence (AI) in Social Media Market
  - 9.7.1.1. Application breakdown size & forecasts, 2025-2035
  - 9.7.1.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.7.1.3. End User breakdown size & forecasts, 2025-2035
  - 9.7.1.4. Technology breakdown size & forecasts, 2025-2035
- 9.7.2. Saudi Arabia (KSA) Artificial Intelligence (AI) in Social Media Market
  - 9.7.2.1. Application breakdown size & forecasts, 2025-2035
  - 9.7.2.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.7.2.3. End User breakdown size & forecasts, 2025-2035
  - 9.7.2.4. Technology breakdown size & forecasts, 2025-2035
- 9.7.3. South Africa Artificial Intelligence (AI) in Social Media Market
  - 9.7.3.1. Application breakdown size & forecasts, 2025-2035
  - 9.7.3.2. Deployment Mode breakdown size & forecasts, 2025-2035
  - 9.7.3.3. End User breakdown size & forecasts, 2025-2035
  - 9.7.3.4. Technology breakdown size & forecasts, 2025-2035

Chapter 10. Competitive Intelligence

10.1. Top Market Strategies
10.2. Meta Platforms, Inc.
- 10.2.1. Company Overview
- 10.2.2. Key Executives
- 10.2.3. Company Snapshot
- 10.2.4. Financial Performance (Subject to Data Availability)
- 10.2.5. Product/Services Port
- 10.2.6. Recent Development
- 10.2.7. Market Strategies
- 10.2.8. SWOT Analysis
10.3. Google LLC
10.4. Microsoft Corporation
10.5. Amazon Web Services, Inc.
10.6. IBM Corporation
10.7. Adobe Inc.
10.8. Oracle Corporation
10.9. Salesforce, Inc.
10.10. Sprinklr, Inc.
10.11. Hootsuite Inc.
10.12. Brandwatch
10.13. Clarabridge
10.14. Adobe Firefly
10.15. Conversica, Inc.
10.16. HubSpot, Inc.