PUBLISHER: Grand View Research | PRODUCT CODE: 1790279
PUBLISHER: Grand View Research | PRODUCT CODE: 1790279
AI In Social Media Market Summary
The global AI in social media market size was estimated at USD 2.96 billion in 2024 and is projected to reach USD 48.18 billion by 2033, growing at a CAGR of 36.4% from 2025 to 2033. This growth is driven by the increasing demand for real-time content optimization, audience targeting, and predictive analytics, as social media platforms integrate AI to enhance user engagement and advertiser ROI.
The current state of the AI in social media industry reflects rapid adoption fueled by the exponential growth of user-generated content and the rising demand for personalized digital experiences. AI technologies, including machine learning and natural language processing, enable platforms to analyze vast volumes of data and user behavior to deliver tailored content recommendations, improve ad targeting, and automate content moderation. Social media companies continuously invest in AI infrastructure to enhance user engagement, maintain platform integrity, and support influencers, marketers, and brands in optimizing their digital strategies. In addition, the integration of AI-powered chatbots and social listening tools enhances customer interaction and brand monitoring, which increases operational efficiency and user satisfaction across social platforms.
Moreover, the market growth is driven by advancements in AI algorithms that enhance content creation, curation, and campaign management capabilities, fostering more dynamic and efficient social media ecosystems. The rise of social commerce provides new monetization avenues whereby AI facilitates personalized product recommendations, seamless shopping experiences, and fraud detection, expanding the utility of social platforms beyond communication to direct sales. Demand for AI-based analytics tools grows as businesses seek deeper consumer insights and actionable data to tailor marketing strategies proactively. Furthermore, increasing regulatory focus on data privacy encourages the adoption of transparent and compliant AI solutions, helping sustain user trust.
Furthermore, expanding internet penetration and mobile-first digital behavior in developing regions contribute to increased social media usage, enlarging the addressable market for AI-driven social media tools. Mature markets continue refining AI capabilities for enhanced personalization and automation, while newer markets benefit from leapfrogging traditional technologies and adopting AI at scale. Investments in cloud-based AI services enhance scalability and accessibility for enterprises of all sizes, making social media AI tools more affordable and widespread. The continuous evolution of AI technology and growing commercial adoption across industries support market expansion.
Global AI In Social Media Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global AI in social media market report based on end use, type, application, deployment, vertical, and region: