Global Device-as-a-Service Market Size study & Forecast, by Offering, Enterprise Type (Large Enterprises and Small & Medium Enterprises ), End-User and Regional Forecasts 2025-2035

Description

The Global Device-as-a-Service (DaaS) Market is valued at approximately USD 34.94 billion in 2024 and is anticipated to grow at a CAGR of 26.50% over the forecast period 2025-2035. Device-as-a-Service has emerged as a transformative model where organizations procure hardware devices such as laptops, desktops, smartphones, and tablets, bundled with lifecycle services on a subscription basis. This shift enables enterprises to reduce capital expenditure, streamline IT management, and scale operations flexibly. With businesses striving to modernize their IT ecosystems and empower a hybrid workforce, the DaaS model provides both agility and predictable cost structures. Factors such as rapid digitalization, increasing adoption of cloud-driven solutions, and the rising need for advanced IT infrastructure are fueling the robust expansion of this market globally.

The demand for DaaS is also being accelerated by enterprises' strategic intent to offload device management complexities to vendors, thereby allowing IT teams to focus on innovation rather than maintenance. Subscription-driven models are not only ensuring continuous hardware upgrades but also embedding advanced security and analytics features. According to industry adoption trends, the growing appetite for remote working solutions and the proliferation of connected devices are compelling organizations to pivot toward scalable DaaS solutions. However, concerns regarding data privacy, dependency on vendors, and integration challenges remain potential headwinds. Even so, ongoing advancements in vendor offerings, bundled service innovations, and AI-enabled device management platforms are expected to mitigate these concerns, creating lucrative growth opportunities.

The detailed segments and sub-segments included in the report are:

By Offering:

Hardware
Services

By Enterprise Type:

Large Enterprises
Small & Medium Enterprises (SMEs)

By End-User:

BFSI
IT and Telecommunications
Education
Healthcare and Life Sciences
Government and Public
Others

By Region:

North America
- U.S.
- Canada
Europe
- UK
- Germany
- France
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia Pacific
Latin America
- Brazil
- Mexico
Middle East & Africa
- UAE
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
Among enterprise types, large enterprises are expected to dominate the DaaS market over the forecast horizon. Their strong financial capacity, vast workforce, and complex IT infrastructure demands make DaaS an attractive solution for reducing operational risks while ensuring seamless device lifecycle management. These enterprises often rely on DaaS to improve employee productivity and facilitate faster digital transformation initiatives. Nevertheless, SMEs are projected to be the fastest-growing segment, driven by their need for cost-effective, scalable solutions that allow them to compete with larger organizations without hefty upfront investments.
In terms of offerings, hardware currently generates the lion's share of revenue within the Device-as-a-Service market. The dominance of hardware stems from the constant refresh cycle of devices and the necessity for enterprises to equip their workforce with the latest laptops, tablets, and mobile devices. Services, however, are rapidly gaining traction as organizations increasingly seek bundled packages that include deployment, configuration, maintenance, and support. While hardware leads in revenue contribution today, services represent the growth engine of tomorrow, underpinned by the industry's pivot toward outcome-based models and enhanced vendor value propositions.
The key regions considered for the Global Device-as-a-Service Market study include North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America captured the largest share in 2025 owing to its advanced IT infrastructure, strong presence of leading DaaS providers, and high adoption of subscription-based IT models. Enterprises in the region are leveraging DaaS to support remote working, manage diverse device ecosystems, and optimize IT costs. Meanwhile, Asia Pacific is anticipated to register the fastest growth during the forecast period, supported by rapid digitalization, expanding SME sector, and government-driven technology modernization initiatives in countries such as India, China, and Japan. Europe is also experiencing steady growth, underpinned by strong regulatory frameworks and the need for digital workplace solutions across industries.

Major market players included in this report are:

HP Inc.
Dell Technologies Inc.
Lenovo Group Limited
Microsoft Corporation
Cisco Systems Inc.
Apple Inc.
Amazon Web Services Inc. (AWS)
Citrix Systems Inc.
Accenture Plc
IBM Corporation
Intel Corporation
CompuCom Systems Inc.
SHI International Corp.
Panasonic Corporation
Capgemini SE

Global Device-as-a-Service Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional-level analysis for each market segment.
Detailed analysis of the geographical landscape with country-level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of the competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Device-as-a-Service Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. key Findings

Chapter 3. Global Device-as-a-Service Market Forces Analysis

3.1. Market Forces Shaping The Global Device-as-a-Service Market (2024-2035)
3.2. Drivers
- 3.2.1. rapid digitalization
- 3.2.2. increasing adoption of cloud-driven solutions
3.3. Restraints
- 3.3.1. concerns regarding data privacy
3.4. Opportunities
- 3.4.1. rising need for advanced IT infrastructure

Chapter 4. Global Device-as-a-Service Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Device-as-a-Service Market Size & Forecasts by Offering 2025-2035

5.1. Market Overview
5.2. Global Device-as-a-Service Market Performance - Potential Analysis (2025)
5.3. Hardware
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market size analysis, by region, 2025-2035
5.4. Services
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Device-as-a-Service Market Size & Forecasts by Enterprise Type 2025-2035

6.1. Market Overview
6.2. Global Device-as-a-Service Market Performance - Potential Analysis (2025)
6.3. Large Enterprises
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market size analysis, by region, 2025-2035
6.4. Small & Medium Enterprises (SMEs)
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Device-as-a-Service Market Size & Forecasts by End User 2025-2035

7.1. Market Overview
7.2. Global Device-as-a-Service Market Performance - Potential Analysis (2025)
7.3. BFSI
- 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market size analysis, by region, 2025-2035
7.4. IT and Telecommunications
- 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.4.2. Market size analysis, by region, 2025-2035
7.5. Education
- 7.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.5.2. Market size analysis, by region, 2025-2035
7.6. Healthcare and Life Sciences
- 7.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.6.2. Market size analysis, by region, 2025-2035
7.7. Government and Public
- 7.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.7.2. Market size analysis, by region, 2025-2035
7.8. Others
- 7.8.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.8.2. Market size analysis, by region, 2025-2035

Chapter 8. Global Device-as-a-Service Market Size & Forecasts by Region 2025-2035

8.1. Growth Device-as-a-Service Market, Regional Market Snapshot
8.2. Top Leading & Emerging Countries
8.3. North America Device-as-a-Service Market
- 8.3.1. U.S. Device-as-a-Service Market
  - 8.3.1.1. Offering breakdown size & forecasts, 2025-2035
  - 8.3.1.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.3.1.3. End User breakdown size & forecasts, 2025-2035
- 8.3.2. Canada Device-as-a-Service Market
  - 8.3.2.1. Offering breakdown size & forecasts, 2025-2035
  - 8.3.2.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.3.2.3. End User breakdown size & forecasts, 2025-2035
8.4. Europe Device-as-a-Service Market
- 8.4.1. UK Device-as-a-Service Market
  - 8.4.1.1. Offering breakdown size & forecasts, 2025-2035
  - 8.4.1.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.4.1.3. End User breakdown size & forecasts, 2025-2035
- 8.4.2. Germany Device-as-a-Service Market
  - 8.4.2.1. Offering breakdown size & forecasts, 2025-2035
  - 8.4.2.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.4.2.3. End User breakdown size & forecasts, 2025-2035
- 8.4.3. France Device-as-a-Service Market
  - 8.4.3.1. Offering breakdown size & forecasts, 2025-2035
  - 8.4.3.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.4.3.3. End User breakdown size & forecasts, 2025-2035
- 8.4.4. Spain Device-as-a-Service Market
  - 8.4.4.1. Offering breakdown size & forecasts, 2025-2035
  - 8.4.4.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.4.4.3. End User breakdown size & forecasts, 2025-2035
- 8.4.5. Italy Device-as-a-Service Market
  - 8.4.5.1. Offering breakdown size & forecasts, 2025-2035
  - 8.4.5.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.4.5.3. End User breakdown size & forecasts, 2025-2035
- 8.4.6. Rest of Europe Device-as-a-Service Market
  - 8.4.6.1. Offering breakdown size & forecasts, 2025-2035
  - 8.4.6.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.4.6.3. End User breakdown size & forecasts, 2025-2035
8.5. Asia Pacific Device-as-a-Service Market
- 8.5.1. China Device-as-a-Service Market
  - 8.5.1.1. Offering breakdown size & forecasts, 2025-2035
  - 8.5.1.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.5.1.3. End User breakdown size & forecasts, 2025-2035
- 8.5.2. India Device-as-a-Service Market
  - 8.5.2.1. Offering breakdown size & forecasts, 2025-2035
  - 8.5.2.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.5.2.3. End User breakdown size & forecasts, 2025-2035
- 8.5.3. Japan Device-as-a-Service Market
  - 8.5.3.1. Offering breakdown size & forecasts, 2025-2035
  - 8.5.3.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.5.3.3. End User breakdown size & forecasts, 2025-2035
- 8.5.4. Australia Device-as-a-Service Market
  - 8.5.4.1. Offering breakdown size & forecasts, 2025-2035
  - 8.5.4.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.5.4.3. End User breakdown size & forecasts, 2025-2035
- 8.5.5. South Korea Device-as-a-Service Market
  - 8.5.5.1. Offering breakdown size & forecasts, 2025-2035
  - 8.5.5.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.5.5.3. End User breakdown size & forecasts, 2025-2035
- 8.5.6. Rest of APAC Device-as-a-Service Market
  - 8.5.6.1. Offering breakdown size & forecasts, 2025-2035
  - 8.5.6.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.5.6.3. End User breakdown size & forecasts, 2025-2035
8.6. Latin America Device-as-a-Service Market
- 8.6.1. Brazil Device-as-a-Service Market
  - 8.6.1.1. Offering breakdown size & forecasts, 2025-2035
  - 8.6.1.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.6.1.3. End User breakdown size & forecasts, 2025-2035
- 8.6.2. Mexico Device-as-a-Service Market
  - 8.6.2.1. Offering breakdown size & forecasts, 2025-2035
  - 8.6.2.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.6.2.3. End User breakdown size & forecasts, 2025-2035
8.7. Middle East and Africa Device-as-a-Service Market
- 8.7.1. UAE Device-as-a-Service Market
  - 8.7.1.1. Offering breakdown size & forecasts, 2025-2035
  - 8.7.1.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.7.1.3. End User breakdown size & forecasts, 2025-2035
- 8.7.2. Saudi Arabia (KSA) Device-as-a-Service Market
  - 8.7.2.1. Offering breakdown size & forecasts, 2025-2035
  - 8.7.2.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.7.2.3. End User breakdown size & forecasts, 2025-2035
- 8.7.3. South Africa Device-as-a-Service Market
  - 8.7.3.1. Offering breakdown size & forecasts, 2025-2035
  - 8.7.3.2. Enterprise Type breakdown size & forecasts, 2025-2035
  - 8.7.3.3. End User breakdown size & forecasts, 2025-2035

Chapter 9. Competitive Intelligence

9.1. Top Market Strategies
9.2. HP Inc.
- 9.2.1. Company Overview
- 9.2.2. Key Executives
- 9.2.3. Company Snapshot
- 9.2.4. Financial Performance (Subject to Data Availability)
- 9.2.5. Product/Services Port
- 9.2.6. Recent Development
- 9.2.7. Market Strategies
- 9.2.8. SWOT Analysis
9.3. Dell Technologies Inc.
9.4. Lenovo Group Limited
9.5. Microsoft Corporation
9.6. Cisco Systems Inc.
9.7. Apple Inc.
9.8. Amazon Web Services Inc. (AWS)
9.9. Citrix Systems Inc.
9.10. Accenture Plc
9.11. IBM Corporation
9.12. Intel Corporation
9.13. CompuCom Systems Inc.
9.14. SHI International Corp.
9.15. Panasonic Corporation
9.16. Capgemini SE