Global Sports Analytics Market Size study & Forecast, by Analysis (On-field and Off-field), by Sports, and by End-use (Sports Team, Sports Leagues/Associations, Individual Players/Coaches, and Sports Betting) and Regional Forecasts 2025-2035

Description

The Global Sports Analytics Market is valued approximately at USD 4.47 billion in 2024 and is anticipated to grow with a growth rate of more than 20.60% over the forecast period 2025-2035. Sports analytics refers to the systematic use of data-driven insights, advanced algorithms, and predictive models to evaluate player performance, optimize team strategies, and enhance fan engagement. Once considered an experimental tool, analytics has evolved into an indispensable component of decision-making in professional sports, empowering coaches, managers, and stakeholders to extract measurable value from player statistics, biometric monitoring, and real-time match data. The dramatic expansion of digital technologies, combined with escalating demand for competitive advantages on and off the field, has propelled the market into mainstream adoption across leagues and sports organizations worldwide.

The rising commercialization of sports, coupled with the explosion of digital broadcasting and betting platforms, has magnified the role of analytics beyond traditional performance monitoring. Sports leagues are leveraging analytics to drive fan personalization, improve ticket sales, and create immersive fan experiences, while betting companies increasingly rely on predictive models to refine odds and improve risk management. According to industry estimates, more than 70% of professional teams in the U.S. major leagues now deploy dedicated analytics departments. This trend, alongside the rapid integration of AI, machine learning, and IoT wearables, has opened up transformative opportunities across player health management, tactical planning, and even sponsorship valuation. However, challenges such as data privacy concerns, high implementation costs, and resistance from traditionalists pose hurdles to adoption across smaller teams and emerging leagues.

The detailed segments and sub-segments included in the report are:

By Analysis:

On-field
Off-field

By Sports:

Football
Cricket
Basketball
Baseball
Rugby
Others

By End-use:

Sports Teams
Sports Leagues/Associations
Individual Players/Coaches
Sports Betting

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa
On-field analytics is expected to dominate the sports analytics market, holding the largest market share during the forecast period. The growing use of motion-tracking cameras, GPS-enabled wearables, and video analysis software has revolutionized how teams assess tactics, track individual player workloads, and prevent injuries. Clubs and franchises now rely heavily on real-time on-field data to adjust strategies mid-game and ensure peak performance. Off-field analytics, though less visible, is rapidly gaining momentum as teams increasingly deploy advanced tools to strengthen fan engagement, streamline operations, and maximize revenue streams. Together, they are reshaping the competitive and commercial dimensions of modern sports.
When analyzing revenue contribution, sports teams currently account for the lion's share of the market. The sheer scale of professional clubs and franchises, their significant investments in data-driven infrastructure, and their urgent need to gain competitive advantages have positioned them at the forefront of analytics adoption. Sports betting, however, is emerging as one of the fastest-growing end-use segments, fueled by the legalization of sports wagering in several regions and the rising demand for predictive insights to fine-tune odds and outcomes. This dual narrative underscores a unique landscape where teams drive market size today, but betting platforms represent the next wave of lucrative growth.
The key regions considered for the Global Sports Analytics Market study include Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. North America dominated the market in 2025 with the largest share, supported by early adoption among major leagues like the NFL, NBA, and MLB, coupled with substantial investments in sports technology startups. Europe follows closely, driven by widespread uptake in football and cricket leagues, where data science has become central to scouting, recruitment, and performance optimization. Meanwhile, Asia Pacific is projected to be the fastest-growing region, spurred by surging investments in cricket, basketball, and e-sports, along with government-backed initiatives to modernize sports infrastructure in countries like India and China. Latin America and the Middle East & Africa are gradually emerging markets, where growing interest in sports betting and investments in professional leagues are paving the way for analytics adoption.

Major market players included in this report are:

IBM Corporation
SAP SE
Oracle Corporation
SAS Institute Inc.
Catapult Group International Ltd.
Sportradar AG
Stats Perform
Zebra Technologies Corporation
Tableau Software LLC (Salesforce)
Opta Sports (Stats Perform)
TruMedia Networks Inc.
Genius Sports Group
Hudl (Agile Sports Technologies)
Krossover Intelligence Inc.
Qualtrics International Inc.

Global Sports Analytics Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional-level analysis for each market segment.
Detailed analysis of the geographical landscape with country-level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of the competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Sports Analytics Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. key Findings

Chapter 3. Global Sports Analytics Market Forces Analysis

3.1. Market Forces Shaping The Global Sports Analytics Market (2024-2035)
3.2. Drivers
- 3.2.1. expansion of digital technologies
- 3.2.2. escalating demand for competitive advantages on and off the field
3.3. Restraints
- 3.3.1. data privacy concerns
3.4. Opportunities
- 3.4.1. rising commercialization of sports

Chapter 4. Global Sports Analytics Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Sports Analytics Market Size & Forecasts by Analysis 2025-2035

5.1. Market Overview
5.2. Global Sports Analytics Market Performance - Potential Analysis (2025)
5.3. On-field
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market size analysis, by region, 2025-2035
5.4. Off-field
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Sports Analytics Market Size & Forecasts by Sports 2025-2035

6.1. Market Overview
6.2. Global Sports Analytics Market Performance - Potential Analysis (2025)
6.3. Football
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market size analysis, by region, 2025-2035
6.4. Cricket
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market size analysis, by region, 2025-2035
6.5. Basketball
- 6.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.5.2. Market size analysis, by region, 2025-2035
6.6. Baseball
- 6.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.6.2. Market size analysis, by region, 2025-2035
6.7. Rugby
- 6.7.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.7.2. Market size analysis, by region, 2025-2035
6.8. Others
- 6.8.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.8.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Sports Analytics Market Size & Forecasts by End Use 2025-2035

7.1. Market Overview
7.2. Global Sports Analytics Market Performance - Potential Analysis (2025)
7.3. Sports Teams
- 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market size analysis, by region, 2025-2035
7.4. Sports Leagues/Associations
- 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.4.2. Market size analysis, by region, 2025-2035
7.5. Individual Players/Coaches
- 7.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.5.2. Market size analysis, by region, 2025-2035
7.6. Sports Betting
- 7.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.6.2. Market size analysis, by region, 2025-2035

Chapter 8. Global Sports Analytics Market Size & Forecasts by Region 2025-2035

8.1. Growth Sports Analytics Market, Regional Market Snapshot
8.2. Top Leading & Emerging Countries
8.3. North America Sports Analytics Market
- 8.3.1. U.S. Sports Analytics Market
  - 8.3.1.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.3.1.2. Sports breakdown size & forecasts, 2025-2035
  - 8.3.1.3. End Use breakdown size & forecasts, 2025-2035
- 8.3.2. Canada Sports Analytics Market
  - 8.3.2.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.3.2.2. Sports breakdown size & forecasts, 2025-2035
  - 8.3.2.3. End Use breakdown size & forecasts, 2025-2035
8.4. Europe Sports Analytics Market
- 8.4.1. UK Sports Analytics Market
  - 8.4.1.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.4.1.2. Sports breakdown size & forecasts, 2025-2035
  - 8.4.1.3. End Use breakdown size & forecasts, 2025-2035
- 8.4.2. Germany Sports Analytics Market
  - 8.4.2.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.4.2.2. Sports breakdown size & forecasts, 2025-2035
  - 8.4.2.3. End Use breakdown size & forecasts, 2025-2035
- 8.4.3. France Sports Analytics Market
  - 8.4.3.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.4.3.2. Sports breakdown size & forecasts, 2025-2035
  - 8.4.3.3. End Use breakdown size & forecasts, 2025-2035
- 8.4.4. Spain Sports Analytics Market
  - 8.4.4.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.4.4.2. Sports breakdown size & forecasts, 2025-2035
  - 8.4.4.3. End Use breakdown size & forecasts, 2025-2035
- 8.4.5. Italy Sports Analytics Market
  - 8.4.5.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.4.5.2. Sports breakdown size & forecasts, 2025-2035
  - 8.4.5.3. End Use breakdown size & forecasts, 2025-2035
- 8.4.6. Rest of Europe Sports Analytics Market
  - 8.4.6.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.4.6.2. Sports breakdown size & forecasts, 2025-2035
  - 8.4.6.3. End Use breakdown size & forecasts, 2025-2035
8.5. Asia Pacific Sports Analytics Market
- 8.5.1. China Sports Analytics Market
  - 8.5.1.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.5.1.2. Sports breakdown size & forecasts, 2025-2035
  - 8.5.1.3. End Use breakdown size & forecasts, 2025-2035
- 8.5.2. India Sports Analytics Market
  - 8.5.2.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.5.2.2. Sports breakdown size & forecasts, 2025-2035
  - 8.5.2.3. End Use breakdown size & forecasts, 2025-2035
- 8.5.3. Japan Sports Analytics Market
  - 8.5.3.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.5.3.2. Sports breakdown size & forecasts, 2025-2035
  - 8.5.3.3. End Use breakdown size & forecasts, 2025-2035
- 8.5.4. Australia Sports Analytics Market
  - 8.5.4.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.5.4.2. Sports breakdown size & forecasts, 2025-2035
  - 8.5.4.3. End Use breakdown size & forecasts, 2025-2035
- 8.5.5. South Korea Sports Analytics Market
  - 8.5.5.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.5.5.2. Sports breakdown size & forecasts, 2025-2035
  - 8.5.5.3. End Use breakdown size & forecasts, 2025-2035
- 8.5.6. Rest of APAC Sports Analytics Market
  - 8.5.6.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.5.6.2. Sports breakdown size & forecasts, 2025-2035
  - 8.5.6.3. End Use breakdown size & forecasts, 2025-2035
8.6. Latin America Sports Analytics Market
- 8.6.1. Brazil Sports Analytics Market
  - 8.6.1.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.6.1.2. Sports breakdown size & forecasts, 2025-2035
  - 8.6.1.3. End Use breakdown size & forecasts, 2025-2035
- 8.6.2. Mexico Sports Analytics Market
  - 8.6.2.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.6.2.2. Sports breakdown size & forecasts, 2025-2035
  - 8.6.2.3. End Use breakdown size & forecasts, 2025-2035
8.7. Middle East and Africa Sports Analytics Market
- 8.7.1. UAE Sports Analytics Market
  - 8.7.1.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.7.1.2. Sports breakdown size & forecasts, 2025-2035
  - 8.7.1.3. End Use breakdown size & forecasts, 2025-2035
- 8.7.2. Saudi Arabia (KSA) Sports Analytics Market
  - 8.7.2.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.7.2.2. Sports breakdown size & forecasts, 2025-2035
  - 8.7.2.3. End Use breakdown size & forecasts, 2025-2035
- 8.7.3. South Africa Sports Analytics Market
  - 8.7.3.1. Analysis breakdown size & forecasts, 2025-2035
  - 8.7.3.2. Sports breakdown size & forecasts, 2025-2035
  - 8.7.3.3. End Use breakdown size & forecasts, 2025-2035

Chapter 9. Competitive Intelligence

9.1. Top Market Strategies
9.2. IBM Corporation
- 9.2.1. Company Overview
- 9.2.2. Key Executives
- 9.2.3. Company Snapshot
- 9.2.4. Financial Performance (Subject to Data Availability)
- 9.2.5. Product/Services Port
- 9.2.6. Recent Development
- 9.2.7. Market Strategies
- 9.2.8. SWOT Analysis
9.3. SAP SE
9.4. Oracle Corporation
9.5. SAS Institute Inc.
9.6. Catapult Group International Ltd.
9.7. Sportradar AG
9.8. Stats Perform
9.9. Zebra Technologies Corporation
9.10. Tableau Software LLC (Salesforce)
9.11. Opta Sports (Stats Perform)
9.12. TruMedia Networks Inc.
9.13. Genius Sports Group
9.14. Hudl (Agile Sports Technologies)
9.15. Krossover Intelligence Inc.
9.16. Qualtrics International Inc.