Global Electronic Shelf Labels Market Size study & Forecast, by Component (Displays, Batteries, Transceivers, Microprocessors) by Communication Technology and Size and Regional Forecasts 2022-2032

Description

The Global Electronic Shelf Labels (ESL) Market is valued at approximately USD 1.85 billion in 2024 and is projected to expand at a CAGR of 17.4% over the forecast period 2025-2035. ESL systems are advanced digital solutions designed to replace traditional paper price tags in retail stores, providing real-time updates, enhanced operational efficiency, and improved pricing accuracy. These systems integrate multiple components such as displays, batteries, transceivers, and microprocessors, enabling seamless communication and centralized control. The growth of the market is propelled by rising retail digitalization, increasing adoption of omnichannel strategies, and the demand for cost-effective, error-free pricing systems that enhance customer engagement and operational transparency.

The accelerating digital transformation in retail environments has driven retailers to implement ESL solutions to optimize shelf management and inventory visibility. The ability to remotely update pricing, promotional information, and product details significantly reduces labor costs and operational inefficiencies. Moreover, advancements in wireless communication technologies and low-power displays further enhance the adoption of ESLs, allowing for seamless integration into complex retail ecosystems. Despite initial deployment costs, the long-term benefits of accuracy, operational efficiency, and real-time analytics continue to fuel market expansion globally.

The detailed segments and sub-segments included in the report are:

By Component:

Displays
Batteries
Transceivers
Microprocessors

By Type:

Fixed ESLs
Movable ESLs

By Communication Technology:

Radio Frequency (RF)
Infrared (IR)
Bluetooth Low Energy (BLE)
Near Field Communication (NFC)

By Size:

Small
Medium
Large

By Region:

North America

U.S.
Canada

Europe

UK
Germany
France
Spain
Italy
Rest of Europe

Asia Pacific

China
India
Japan
Australia
South Korea
Rest of Asia Pacific

Latin America

Brazil
Mexico

Middle East & Africa

UAE
Saudi Arabia
South Africa
Rest of Middle East & Africa

Displays Segment is Expected to Dominate the Market

Displays remain the most pivotal component segment in the ESL market, capturing the largest share due to their critical role in conveying pricing, product information, and promotions effectively. High-resolution e-paper and LCD displays enable superior readability and energy efficiency, attracting wide adoption across hypermarkets, supermarkets, and specialty retail stores. While other components such as batteries and transceivers are essential for operational functionality, displays serve as the primary interface for end-users, making them indispensable for market penetration and adoption.

Batteries Lead in Revenue Contribution

While displays dominate adoption in terms of volume, batteries represent the segment generating the highest revenue due to technological advancements in long-life, low-power consumption solutions that extend ESL operational lifespans. Efficient battery systems are vital for minimizing maintenance costs and ensuring uninterrupted operation across large-scale retail deployments. This revenue leadership underscores the strategic importance of battery innovations in enabling scalable, cost-effective ESL implementations globally.

North America holds a substantial market share, driven by a strong retail sector, early adoption of digital solutions, and widespread deployment of ESL systems. Asia Pacific is projected to be the fastest-growing region over the forecast period due to rapid retail expansion, urbanization, and increasing demand for smart shelf management in countries like China and India. Europe shows steady growth with a focus on sustainability and operational efficiency in retail chains, while Latin America and the Middle East & Africa present emerging opportunities for ESL adoption in modernizing retail infrastructures.

Major market players included in this report are:

SES-imagotag
Pricer AB
Displaydata Ltd.
Hanshow Technology Co., Ltd.
Opticon Sensors Europe B.V.
E Ink Holdings Inc.
NEC Display Solutions, Ltd.
LG Electronics Inc.
Panasonic Corporation
Samsung Electronics Co., Ltd.
Toshiba Corporation
Zebra Technologies Corporation
Nanonics Imaging Ltd.
SoluM Co., Ltd.
Avery Dennison Corporation

Global Electronic Shelf Labels Market Report Scope:

Historical Data - 2023, 2024
Base Year for Estimation - 2024
Forecast period - 2025-2035
Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments and countries in recent years and to forecast their values for the coming decade. The report incorporates both qualitative and quantitative analyses within the regions studied. It also provides detailed insights into market drivers, challenges, and emerging opportunities. Additionally, it delivers a comprehensive assessment of the competitive landscape, highlighting the product offerings and strategic initiatives of key players.

Key Takeaways:

Market Estimates & Forecast for 10 years from 2025 to 2035.
Annualized revenues and regional-level analysis for each market segment.
Detailed analysis of the geographical landscape with country-level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of the competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Electronic Shelf Labels Market Report Scope & Methodology

1.1. Research Objective
1.2. Research Methodology
- 1.2.1. Forecast Model
- 1.2.2. Desk Research
- 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
- 1.4.1. Market Definition
- 1.4.2. Market Segmentation
1.5. Research Assumption
- 1.5.1. Inclusion & Exclusion
- 1.5.2. Limitations
- 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. key Findings

Chapter 3. Global Electronic Shelf Labels Market Forces Analysis

3.1. Market Forces Shaping The Global Electronic Shelf Labels Market (2024-2035)
3.2. Drivers
- 3.2.1. rising retail digitalization
- 3.2.2. increasing adoption of omnichannel strategies
3.3. Restraints
- 3.3.1. Shortage Of Skilled Professionals
3.4. Opportunities
- 3.4.1. demand for cost-effective, error-free pricing systems

Chapter 4. Global Electronic Shelf Labels Industry Analysis

4.1. Porter's 5 Forces Model
- 4.1.1. Bargaining Power of Buyer
- 4.1.2. Bargaining Power of Supplier
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Porter's 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Electronic Shelf Labels Market Size & Forecasts by Component 2025-2035

5.1. Market Overview
5.2. Global Electronic Shelf Labels Market Performance - Potential Analysis (2025)
5.3. Displays
- 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.3.2. Market size analysis, by region, 2025-2035
5.4. Batteries
- 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.4.2. Market size analysis, by region, 2025-2035
5.5. Transceivers
- 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.5.2. Market size analysis, by region, 2025-2035
5.6. Microprocessors
- 5.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 5.6.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Electronic Shelf Labels Market Size & Forecasts by Type 2025-2035

6.1. Market Overview
6.2. Global Electronic Shelf Labels Market Performance - Potential Analysis (2025)
6.3. Fixed ESLs
- 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.3.2. Market size analysis, by region, 2025-2035
6.4. Movable ESLs
- 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 6.4.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Electronic Shelf Labels Market Size & Forecasts by Communication Technology 2025-2035

7.1. Market Overview
7.2. Global Electronic Shelf Labels Market Performance - Potential Analysis (2025)
7.3. Radio Frequency (RF)
- 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.3.2. Market size analysis, by region, 2025-2035
7.4. Infrared (IR)
- 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.4.2. Market size analysis, by region, 2025-2035
7.5. Bluetooth Low Energy (BLE)
- 7.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.5.2. Market size analysis, by region, 2025-2035
7.6. Near Field Communication (NFC)
- 7.6.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 7.6.2. Market size analysis, by region, 2025-2035

Chapter 8. Global Electronic Shelf Labels Market Size & Forecasts by Size 2025-2035

8.1. Market Overview
8.2. Global Electronic Shelf Labels Market Performance - Potential Analysis (2025)
8.3. Small
- 8.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.3.2. Market size analysis, by region, 2025-2035
8.4. Medium
- 8.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.4.2. Market size analysis, by region, 2025-2035
8.5. Large
- 8.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
- 8.5.2. Market size analysis, by region, 2025-2035

Chapter 9. Global Electronic Shelf Labels Market Size & Forecasts by Region 2025-2035

9.1. Growth Electronic Shelf Labels Market, Regional Market Snapshot
9.2. Top Leading & Emerging Countries
9.3. North America Electronic Shelf Labels Market
- 9.3.1. U.S. Electronic Shelf Labels Market
  - 9.3.1.1. Component breakdown size & forecasts, 2025-2035
  - 9.3.1.2. Type breakdown size & forecasts, 2025-2035
  - 9.3.1.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.3.1.4. Size breakdown size & forecasts, 2025-2035
- 9.3.2. Canada Electronic Shelf Labels Market
  - 9.3.2.1. Component breakdown size & forecasts, 2025-2035
  - 9.3.2.2. Type breakdown size & forecasts, 2025-2035
  - 9.3.2.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.3.2.4. Size breakdown size & forecasts, 2025-2035
9.4. Europe Electronic Shelf Labels Market
- 9.4.1. UK Electronic Shelf Labels Market
  - 9.4.1.1. Component breakdown size & forecasts, 2025-2035
  - 9.4.1.2. Type breakdown size & forecasts, 2025-2035
  - 9.4.1.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.4.1.4. Size breakdown size & forecasts, 2025-2035
- 9.4.2. Germany Electronic Shelf Labels Market
  - 9.4.2.1. Component breakdown size & forecasts, 2025-2035
  - 9.4.2.2. Type breakdown size & forecasts, 2025-2035
  - 9.4.2.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.4.2.4. Size breakdown size & forecasts, 2025-2035
- 9.4.3. France Electronic Shelf Labels Market
  - 9.4.3.1. Component breakdown size & forecasts, 2025-2035
  - 9.4.3.2. Type breakdown size & forecasts, 2025-2035
  - 9.4.3.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.4.3.4. Size breakdown size & forecasts, 2025-2035
- 9.4.4. Spain Electronic Shelf Labels Market
  - 9.4.4.1. Component breakdown size & forecasts, 2025-2035
  - 9.4.4.2. Type breakdown size & forecasts, 2025-2035
  - 9.4.4.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.4.4.4. Size breakdown size & forecasts, 2025-2035
- 9.4.5. Italy Electronic Shelf Labels Market
  - 9.4.5.1. Component breakdown size & forecasts, 2025-2035
  - 9.4.5.2. Type breakdown size & forecasts, 2025-2035
  - 9.4.5.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.4.5.4. Size breakdown size & forecasts, 2025-2035
- 9.4.6. Rest of Europe Electronic Shelf Labels Market
  - 9.4.6.1. Component breakdown size & forecasts, 2025-2035
  - 9.4.6.2. Type breakdown size & forecasts, 2025-2035
  - 9.4.6.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.4.6.4. Size breakdown size & forecasts, 2025-2035
9.5. Asia Pacific Electronic Shelf Labels Market
- 9.5.1. China Electronic Shelf Labels Market
  - 9.5.1.1. Component breakdown size & forecasts, 2025-2035
  - 9.5.1.2. Type breakdown size & forecasts, 2025-2035
  - 9.5.1.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.5.1.4. Size breakdown size & forecasts, 2025-2035
- 9.5.2. India Electronic Shelf Labels Market
  - 9.5.2.1. Component breakdown size & forecasts, 2025-2035
  - 9.5.2.2. Type breakdown size & forecasts, 2025-2035
  - 9.5.2.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.5.2.4. Size breakdown size & forecasts, 2025-2035
- 9.5.3. Japan Electronic Shelf Labels Market
  - 9.5.3.1. Component breakdown size & forecasts, 2025-2035
  - 9.5.3.2. Type breakdown size & forecasts, 2025-2035
  - 9.5.3.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.5.3.4. Size breakdown size & forecasts, 2025-2035
- 9.5.4. Australia Electronic Shelf Labels Market
  - 9.5.4.1. Component breakdown size & forecasts, 2025-2035
  - 9.5.4.2. Type breakdown size & forecasts, 2025-2035
  - 9.5.4.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.5.4.4. Size breakdown size & forecasts, 2025-2035
- 9.5.5. South Korea Electronic Shelf Labels Market
  - 9.5.5.1. Component breakdown size & forecasts, 2025-2035
  - 9.5.5.2. Type breakdown size & forecasts, 2025-2035
  - 9.5.5.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.5.5.4. Size breakdown size & forecasts, 2025-2035
- 9.5.6. Rest of APAC Electronic Shelf Labels Market
  - 9.5.6.1. Component breakdown size & forecasts, 2025-2035
  - 9.5.6.2. Type breakdown size & forecasts, 2025-2035
  - 9.5.6.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.5.6.4. Size breakdown size & forecasts, 2025-2035
9.6. Latin America Electronic Shelf Labels Market
- 9.6.1. Brazil Electronic Shelf Labels Market
  - 9.6.1.1. Component breakdown size & forecasts, 2025-2035
  - 9.6.1.2. Type breakdown size & forecasts, 2025-2035
  - 9.6.1.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.6.1.4. Size breakdown size & forecasts, 2025-2035
- 9.6.2. Mexico Electronic Shelf Labels Market
  - 9.6.2.1. Component breakdown size & forecasts, 2025-2035
  - 9.6.2.2. Type breakdown size & forecasts, 2025-2035
  - 9.6.2.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.6.2.4. Size breakdown size & forecasts, 2025-2035
9.7. Middle East and Africa Electronic Shelf Labels Market
- 9.7.1. UAE Electronic Shelf Labels Market
  - 9.7.1.1. Component breakdown size & forecasts, 2025-2035
  - 9.7.1.2. Type breakdown size & forecasts, 2025-2035
  - 9.7.1.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.7.1.4. Size breakdown size & forecasts, 2025-2035
- 9.7.2. Saudi Arabia (KSA) Electronic Shelf Labels Market
  - 9.7.2.1. Component breakdown size & forecasts, 2025-2035
  - 9.7.2.2. Type breakdown size & forecasts, 2025-2035
  - 9.7.2.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.7.2.4. Size breakdown size & forecasts, 2025-2035
- 9.7.3. South Africa Electronic Shelf Labels Market
  - 9.7.3.1. Component breakdown size & forecasts, 2025-2035
  - 9.7.3.2. Type breakdown size & forecasts, 2025-2035
  - 9.7.3.3. Communication Technology breakdown size & forecasts, 2025-2035
  - 9.7.3.4. Size breakdown size & forecasts, 2025-2035

Chapter 10. Competitive Intelligence

10.1. Top Market Strategies
10.2. SES-imagotag
- 10.2.1. Company Overview
- 10.2.2. Key Executives
- 10.2.3. Company Snapshot
- 10.2.4. Financial Performance (Subject to Data Availability)
- 10.2.5. Product/Services Port
- 10.2.6. Recent Development
- 10.2.7. Market Strategies
- 10.2.8. SWOT Analysis
10.3. Pricer AB
10.4. Displaydata Ltd.
10.5. Hanshow Technology Co., Ltd.
10.6. Opticon Sensors Europe B.V.
10.7. E Ink Holdings Inc.
10.8. NEC Display Solutions, Ltd.
10.9. LG Electronics Inc.
10.10. Panasonic Corporation
10.11. Samsung Electronics Co., Ltd.
10.12. Toshiba Corporation
10.13. Zebra Technologies Corporation
10.14. Nanonics Imaging Ltd.
10.15. SoluM Co., Ltd.
10.16. Avery Dennison Corporation