Facial Tissue Market, By Product Type, By Technology, By Distribution Channel, By Application, By Thickness, By Geography

Description

The facial tissue market size is expected to reach US$ 21.96 Billion by 2030, from US$ 13.41 Billion in 2023, at a CAGR of 7.3% during the forecast period.

Report Coverage		Report Details
Base Year:	2022	Market Size in 2023/2024:	US$ 13.41 Bn
Historical Data for:	2018 to 2021	Forecast Period:	2023 - 2030
Forecast Period 2023/2024 to 2030/2031 CAGR:	7.30%	2030/2031 Value Projection:	US$ 21.96 Bn

Figure 1. Global Facial Tissue Market Share (%), by Region, 2023

Facial tissue, also known as facial paper or tissue paper, is a widely used personal care product that is designed for facial cleansing and hygiene purposes. It is commonly used for wiping the face, removing makeup, or blowing the nose. Facial tissue is made from soft, absorbent materials that are easy on the skin, providing a gentle and convenient solution for everyday personal care needs.

The global facial tissue market has been experiencing steady growth over the years, driven by factors such as increasing consumer awareness about personal hygiene, changing lifestyle patterns, and rising disposable incomes. With the growing emphasis on healthcare and cleanliness, the demand for facial tissue products has witnessed a significant surge, not only in developed regions but also in emerging economies.

Market Dynamics:

The rise in urbanization and the growing middle-class population have resulted in changing consumer preferences and an increased demand for hygiene products. Additionally, the ongoing COVID-19 pandemic has further escalated the demand for facial tissues as people become more conscious of maintaining cleanliness and preventing the spread of germs.

However, the market is not without its challenges. The fluctuating prices of raw materials used in the manufacturing of facial tissues, such as pulp and paper, can impact the overall profitability of the market. Moreover, the presence of alternative products, such as handkerchiefs or reusable wipes, poses a potential threat to the growth of the facial tissue market.

Despite these challenges, the market presents several opportunities for growth. The introduction of innovative and eco-friendly facial tissue products, such as those made from recycled materials or infused with natural ingredients, has the potential to attract environmentally conscious consumers. Furthermore, the market expansion in developing regions, fueled by increasing urbanization and rising disposable incomes, opens up new avenues for the facial tissue industry to tap into.

Key Features of the Study:

This report provides in-depth analysis of the global facial tissue market, including market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), with 2022 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
Key companies covered as a part of this study include Kimberly-Clark, Procter & Gamble, Hengan, Vinda, C&S, WEPA, Asia Pulp & Paper, Metsa Tissue, CMPC Tissue, KP Tissue, Cascades, SCA, Sofidel, Clearwater Paper, Georgia Pacific, First Quality, Empresas CMPC, APP, Kruger Products, and Unicharm.
Insights from this report would allow marketers and management authorities to make informed decisions regarding product launches, type upgrades, market expansion, and marketing tactics
The global facial tissue market report caters to various stakeholders in the industry, including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global facial tissue market

Facial Tissue Market Segmentation:

By Product Type
- Box Facial Tissue
- Pocket Facial Tissue
- Cube Facial Tissue
- Others (e.g. bundle pack, jumbo roll)
By Technology
- Airlaid Facial Tissue
- Conventional Dry Creped Facial Tissue
- Wet Creped Facial Tissue
- Others (e.g. structured, uncreped)
By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Online Channels
- Others (e.g. pharmacies, department stores)
By Application
- Personal Use
- Commercial Use
By Thickness
- 1 Ply
- 2 Ply
- 3 Ply
- Others
By Geography
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Top companies in Facial Tissue Market:
- Kimberly-Clark
- Procter & Gamble
- Hengan
- Vinda
- C&S
- WEPA
- Asia Pulp & Paper
- Metsa Tissue
- CMPC Tissue
- KP Tissue
- Cascades
- SCA
- Sofidel
- Clearwater Paper
- Georgia Pacific
- First Quality
- Empresas CMPC
- APP (Sinar Mas Group)
- Kruger Products
- Unicharm

Product Code: CMI6306

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Facial Tissue Market, By Product Type
- Facial Tissue Market, By Technology
- Facial Tissue Market, By Distribution Channel
- Facial Tissue Market, By Application
- Facial Tissue Market, By Thickness
- Facial Tissue Market, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
The increasing focus on personal hygiene and convenience among consumers
- Restraints
Fluctuating prices of raw materials used in the manufacturing of facial tissues
- Opportunities
The introduction of innovative and eco-friendly facial tissue products
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Facial Tissue Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Facial Tissue Market , By Product Type, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Box Facial Tissue
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
Pocket Facial Tissue
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
Cube Facial Tissue
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)
Others (e.g. bundle pack, jumbo roll)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Bn)

6. Facial Tissue Market , By Technology, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023and 2030 (%)
- Y-o-Y Growth Analysis, 2018- 2030
- Segment Trends
Airlaid Facial Tissue
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
Conventional Dry Creped Facial Tissue
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
Wet Creped Facial Tissue
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
Others (e.g. structured, uncreped)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)

7. Facial Tissue Market, By Distribution Channel, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023and 2030 (%)
- Y-o-Y Growth Analysis, 2018- 2030
- Segment Trends
Supermarkets & Hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
Convenience Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
Online Channels
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
Others (e.g. pharmacies, department stores)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)

8. Facial Tissue Market , By Application, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023and 2030 (%)
- Y-o-Y Growth Analysis, 2018- 2030
- Segment Trends
Personal Use
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
Commercial Use
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)

9. Facial Tissue Market , By Thickness, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023and 2030 (%)
- Y-o-Y Growth Analysis, 2018- 2030
- Segment Trends
1 Ply
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
2 Ply
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
3 Ply
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2030,(US$ Billion)

10. Facial Tissue Market , By Region, 2018-2030, (US$ Bn)

Introduction
- Market Share Analysis, By Country, 2023and 2030 (%)
- Y-o-Y Growth Analysis, For Country 2018-2028
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Thickness, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
U.S.
Canada
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Thickness, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Thickness, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Thickness, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019-2030,(US$ Bn)
Argentina
Brazil
Mexico
Rest of Latin America
Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Thickness, 2019-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Region, 2019-2030,(US$ Bn)
GCC Countries
Israel
South Africa
Central Africa
North Africa
Rest of Middle East

11. Competitive Landscape

Kimberly-Clark
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Procter & Gamble
Hengan
Vinda
C&S
WEPA
Asia Pulp & Paper
Metsa Tissue
CMPC Tissue
KP Tissue
Cascades
SCA
Sofidel
Clearwater Paper
Georgia Pacific
First Quality
Empresas CMPC
APP (Sinar Mas Group)
Kruger Products
Unicharm
Analyst Views

12. Section

Research Methodology
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