E-commerce Analytics Market, By Type (Basic Analytics, Advanced Analytics, and Others), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Description

Global E-commerce Analytics Market is estimated to be valued at US$ 25.72 Bn in 2025 and is expected to reach US$ 80.48 Bn by 2032, growing at a compound annual growth rate (CAGR) of 17.7% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 25.72 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	17.70%	2032 Value Projection:	USD 80.48 Bn

Figure. E-commerce Analytics Market Share (%), By Region 2025

The global e-commerce analytics market is witnessing a period of robust growth on account of rising popularity of online shopping across the world. E-commerce platforms are generating massive volumes of transactional data that contains insights about consumer behavior and preferences. Businesses are leveraging advanced analytics tools to gain deeper understanding of customers and optimize online store operations. Big data analytics is being applied to track site activity, improve conversion rates, compare performance of marketing campaigns and conduct predictive analysis. The growing need among e-marketers to enhance customer experience and maximize revenues by making data-driven decisions are fueling the demand for specialized analytics software and services.

Market Dynamics:

The key drivers propelling the e-commerce analytics market include increasing digitization of the retail sector, proliferation of e-commerce startups, and focus on enhancing online shopping experience. Additionally, rapid technological advancements in areas, such as AI, cloud computing, and big data analytics, is enabling merchants to obtain actionable customer insights. However, factors like lack of analytics skills and data privacy concerns pose significant challenges. On the opportunity front, rising mobile commerce trends and growing popularity of social media marketing are expanding avenues for analytics vendors.

Key Features of the Study:

This report provides in-depth analysis of the global e-commerce analytics market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global e-commerce analytics market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Adobe Marketing Cloud, Google Analytics, Shopify Analytics, Mixpanel, Heap, Crazy Egg, Segment, Kissmetrics, Brightpearl, Woopra, SellerPrime, Forter, Jungle Scout, Comscore, and Intelligence Node

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global e-commerce analytics market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global e-commerce analytics markets

Market Segmentation

Type Insights (Revenue, USD Bn, 2020 - 2032)
- Basic Analytics
- Advanced Analytics
- Others
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Company Profiles:
- Adobe Marketing Cloud
- Google Analytics
- Shopify Analytics
- Mixpanel
- Heap
- Crazy Egg
- Segment
- Kissmetrics
- Brightpearl
- Woopra
- SellerPrime
- Forter
- Jungle Scout
- Comscore
- Intelligence Node

Product Code: CMI7824

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global E-commerce Analytics Market, By Type
- Global E-commerce Analytics Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global E-commerce Analytics Market, By Type, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Basic Analytics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Advanced Analytics
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global E-commerce Analytics Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Type , 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

6. Competitive Landscape

Adobe Marketing Cloud
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Google Analytics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Shopify Analytics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Mixpanel
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Heap
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Crazy Egg
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Segment
Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kissmetrics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Brightpearl
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Woopra
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
SellerPrime
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Forter
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Jungle Scout
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Comscore
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Intelligence Node
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

7. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

8. References and Research Methodology

References
Research Methodology
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