Outdoor Advertising Market, By Format (Billboards, Transit Advertising, Street Furniture, and Others), By Geography (North America, Latin America, Europe, Asia Pacific, Middle East & Africa)

Description

Outdoor Advertising Market is estimated to be valued at USD 43.34 Bn in 2025 and is expected to reach USD 63.89 Bn by 2032, growing at a compound annual growth rate (CAGR) of 5.7% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 43.34 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	5.70%	2032 Value Projection:	USD 63.89 Bn

Outdoor advertising, also called out-of-home (OOH) advertising, includes many different advertising formats, such as billboards, street furniture, transit advertising, and digital displays. This market has seen a lot of growth in the last few years, with increasing urbanization and rising consumer spending being some of the factors. Businesses are constantly looking to new ways to grab the attention of consumers in an increasingly competitive landscape, and outdoor advertising has turned out to be very effective in this matter.

Market Dynamics:

The global outdoor advertising market is influenced by various drivers, restraints, and opportunities. Increasing urbanization and growing urban populations have created a lot of demand for outdoor advertising spaces. Additionally, the rising consumer spending power and changing lifestyles have fueled the growth of the retail and entertainment sectors, further boosting the demand for outdoor advertising. However, certain regions have put in place strict regulations on outdoor advertising, which can limit the market to some extent. Nevertheless, targeted and personalized advertising campaigns are becoming the new standard, creating new opportunities to explore. Also, advancements in data analytics and location-based marketing will push innovation and growth in the outdoor advertising market in the coming years.

Key Features of the Study:

This report provides in-depth analysis of the global outdoor advertising market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global outdoor advertising market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include JCDecaux, Clear Channel Outdoor, Outfront Media, Lamar Advertising Company, Stroer SE, Focus Media, oOh!media Limited, Adams Outdoor Advertising, Ocean Outdoor, APG|SGA, Intersection, Daktronics, Broadsign, Vistar Media (acquired by T Mobile), and Global Media & Entertainment
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global outdoor advertising market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global outdoor advertising market

Market Segmentation

Format Insights (Revenue, USD Bn, 2020 - 2032)
- Billboards
- Transit Advertising
- Street Furniture
- Others
Regional Insights (Revenue, USD Bn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- JCDecaux
- Clear Channel Outdoor
- Outfront Media
- Lamar Advertising Company
- Stroer SE
- Focus Media
- oOh!media Limited
- Adams Outdoor Advertising
- Ocean Outdoor
- APG|SGA
- Intersection
- Daktronics
- Broadsign
- Vistar Media (acquired by T Mobile)
- Global Media & Entertainment

Product Code: CMI8080

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Outdoor Advertising Market, By Format
- Global Outdoor Advertising Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Outdoor Advertising Market, By Format, 2020-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Billboards
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Transit Advertising
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Street Furniture
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Outdoor Advertising Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Format, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

6. Competitive Landscape

JCDecaux
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Clear Channel Outdoor
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Outfront Media
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Lamar Advertising Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Stroer SE
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Focus Media
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
oOh!media Limited
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Adams Outdoor Advertising
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Ocean Outdoor
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
APG|SGA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Intersection
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Daktronics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Broadsign
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Vistar Media (acquired by T-Mobile)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Global Media & Entertainment
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

7. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

8. References and Research Methodology

References
Research Methodology
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