Europe Tissue and Hygiene Paper Market, By Product Type, By Raw Material, By Type, By Geography

Description

Europe Tissue And Hygiene Paper Market is estimated to be valued at USD 56.7 Bn in 2026 and is expected to reach USD 72.6 Bn by 2033, growing at a compound annual growth rate (CAGR) of 7.1% from 2026 to 2033.

Report Coverage		Report Details
Base Year:	2025	Market Size in 2026:	USD 56.7 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2026 To 2033
Forecast Period 2026 to 2033 CAGR:	7.10%	2033 Value Projection:	USD 72.6 Bn

Tissue paper is a lightweight type of paper, also known as crepe paper. It is made from paper pulp and is either recycled or manufactured on a paper machine. It is a great option for many different applications, from gift wrapping to keeping items fresh. While many types of tissue are recyclable, most are not. It is produced by using the mash of hardwood and softwood trees, water, and synthetic compounds. The method for producing tissue paper includes pulping and retting, adding color or components to strengthen or soften and improve the water-holding limit.

Market Dynamics

Growing hygiene awareness and increasing trend of take-away food are major factors propelling growth of the Europe tissue and hygiene paper market. For instance, in May 2020, Sofidel introduced Papernet Defend Tech, a new tissue paper product line that uses antimicrobial, antibacterial, and sanitizing features of activated ingredients to provide a hygienic and domestic use for the consumers in the market. Expanding online delivery food service is again expected to foster market growth.

On the other hand, environmental concerns associated with the deforestation is expected to hinder the market growth.

Key features of the study

This report provides in-depth analysis of the Europe tissue and hygiene paper market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2022-2028), considering 2021 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the Europe tissue and hygiene paper market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Sofidel Group, Kimberly-Clark Corporation, WEPA Industrie Holding SE, Metsa Group, Industrie Cartarie Tronchetti SpA, Lucart SpA, Essity AB, Renova, Procter & Gamble, Cartiere Carrara SpA, Industrie Celtex SpA, Johnson & Johnson Services Inc., Ontex Group, Tosama D.O.O, and Drylock Technologies NV
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The Europe tissue and hygiene paper market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the Europe tissue and hygiene paper market.

Market Segmentation

By Product Type
- Baby Diapers
- Feminine Hygiene
- Household Paper
- Incontinence
- Paper Tissues
- Bathroom Tissue
- Paper Napkins
- Paper Towels
- Facial Tissues
- Specialty and Wrapping Tissue
- Toilet Paper
By Raw Material
- Kraft
- Sulfite
- Recycled
- Other Raw Materials
By Type
- At Home
- Away from Home
Key Players Insights
- Sofidel Group
- Kimberly-Clark Corporation
- WEPA Industrie Holding SE
- Metsa Group
- Industrie Cartarie Tronchetti SpA
- Lucart SpA
- Essity AB
- Renova
- Procter & Gamble
- Others

Product Code: CMI5060

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Europe Tissue And Hygiene Paper, By Product Type
- Market Europe Tissue And Hygiene Paper, By Raw Material
- Market Europe Tissue And Hygiene Paper, By Type
- Market, Europe Tissue And Hygiene Paper, By Country
  - Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Growing hygiene awareness
- Increasing price of raw materials
- Expanding food delivery service & launch of innovative product
Impact Analysis
Key Highlights
Regulatory Scenario
Product launch/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Europe Tissue and Hygiene Paper Market, By Product Type, 2026-2033, (USD Bn)

Introduction
- Market Share Analysis, 2025, 2028, and 2033 (%)
- Y-o-Y Growth Analysis, 2021-2033
- Segment Trends
Baby Diapers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033,(USD Bn)
Feminine Hygiene
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033,(USD Bn)
Household Paper
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033,(USD Bn)
Incontinence
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033,(USD Bn)
Paper Tissues
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033,(USD Bn)
  - Bathroom Tissue
  - Paper Napkins
  - Paper Towels
  - Facial Tissues
  - Specialty and Wrapping Tissue
  - Toilet Paper

5. Europe Tissue and Hygiene Paper Market, By Raw Material, 2026-2033, (USD Bn)

Introduction
- Market Share Analysis, 2025, 2028, and 2033 (%)
- Y-o-Y Growth Analysis, 2021-2033
- Segment Trends
Kraft
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033,(USD Bn)
Sulfite
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033,(USD Bn)
Recycled
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033,(USD Bn)
Other Raw Materials
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033,(USD Bn)

6. Europe Tissue and Hygiene Paper Market, By Type, 2026-2033, (USD Bn)

Introduction
- Market Share Analysis, 2025, 2028, and 2033 (%)
- Y-o-Y Growth Analysis, 2021-2033
- Segment Trends
At Home
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033,(USD Bn)
Away From Home
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021-2033,(USD Bn)

7. Europe Tissue and Hygiene Paper Market, By Country, 2026-2033, (USD Bn)

Introduction
- Market Share Analysis, By Country, 2025, 2028, and 2033 (%)
- Y-o-Y Growth Analysis, For Country 2018-2030
- Country Trends
United Kingdom
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2021-2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2021-2033,(USD Bn)
Germany
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2021-2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2021-2033,(USD Bn)
France
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2021-2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2021-2033,(USD Bn)
Italy
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2021-2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2021-2033,(USD Bn)
Spain
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2021-2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2021-2033,(USD Bn)
Russia
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2021-2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2021-2033,(USD Bn)
Rest of Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2021-2033,(USD Bn)
- Market Size and Forecast, and Y-o-Y Growth, By End User, 2021-2033,(USD Bn)

8. Competitive Landscape

Sofidel Group
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kimberly-Clark Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
WEPA Industrie Holding SE
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Metsa Group
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Industrie Cartarie Tronchetti SpA
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Lucart SpA
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Essity AB
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Renova
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Procter & Gamble
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Others
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Analyst Views

9. Section

Research Methodology
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