U.S. Mens Underwear Market, By Material, By Category, By Sales Channel, By Price Range, By Age Group, By Size

Description

U.S. Men's Underwear Market is estimated to be valued at USD 8.75 Bn in 2026 and is expected to reach USD 13.69 Bn by 2033, growing at a compound annual growth rate (CAGR) of 6.6% from 2026 to 2033.

Report Coverage		Report Details
Base Year:	2025	Market Size in 2026:	USD 8.75 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2026 To 2033
Forecast Period 2026 to 2033 CAGR:	6.60%	2033 Value Projection:	USD 13.69 Bn

The U.S. men's underwear market is a multi-billion dollar industry that has seen steady growth over the past decade. Underwear is an intimate apparel category that plays an important role in men's daily lives. While briefs and boxer briefs remain the most popular styles, once niche comfort styles such as lounge pants and boxer shorts have seen greater adoption in recent years as consumers seek improved breathability, flexibility and casual lifestyle integration. Many leading brands are introducing more functional fabrics, modernized designs, and inclusive sizing to appeal to the diverse needs of today's consumers. The underwear market is highly sophisticated and competitive, with segmented sub-categories based on material, fit, price and intended usage. Ongoing changes in fashion trends and emphasis on wellness have continued influencing demand in this category. Moreover, the emergence of new performance fabrics that wick moisture and keep the wearer dry and fresh has attracted more customers. Leading underwear manufacturers are innovating with materials as well as styles to appeal to various age groups. The adoption of online shopping and emphasis on marketing through social media platforms have also boosted the market's growth trajectory. With constant product upgrades and competitive pricing, the U.S. men's underwear market is expected to witness further expansion in the coming years.

Market Dynamics:

Some of the key drivers fueling growth in the U.S. men's underwear market include growing awareness about the maintenance of intimate hygiene, rising preference for breathable fabrics in underwear to address sweat concerns, and increasing disposable incomes among consumers. However, the high costs of premium underwear brands and the availability of low-cost alternatives are expected to restrain market growth. The growing focus on sustainability and eco-friendly products presents lucrative opportunities for manufacturers to develop innovative offerings made from renewable or recycled materials.

Key features of the study:

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the U.S. men's underwear market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Phillips-Van Heusen Corporation; Hanes brands Inc.; Jockey International Inc.; Ralph Lauren Corporation; Levi Strauss & Co.; American Eagle Outfitters Inc.; Naked Brand Group Inc.; Perry Ellis International Inc.; HUGO BOSS; Berkshire Hathaway Inc. (Fruit of the Loom).
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global U.S. men's underwear market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global U.S. men's underwear market.

Detailed Segmentation:

U.S. Men's Underwear Market By Material (Revenue, USD Bn, 2021 - 2033)
Cotton
Wool
Silk
Polyester
Rayon
Linen
Nylon
U.S. Men's Underwear Market By Category (Revenue, USD Bn, 2021 - 2033)
Regular Brief
Boxer Brief
Boxer Shorts
Trunks
Thongs
U.S. Men's Underwear Market By Sales Channel (Revenue, USD Bn, 2021 - 2033)
Wholesalers/ Distributors
Hypermarkets/Supermarkets
Specialty Stores
Multi-brand Stores
Online Retailers
Others
U.S. Men's Underwear Market By Price Range (Revenue, USD Bn, 2021 - 2033)
Below US$10
US$ 10 to US$ 20
US$ 20 to US$ 30
US$ 30 & Above
U.S. Men's Underwear Market By Age Group (Revenue, USD Bn, 2021 - 2033)
15 to 25
26 to 35
36 to 45
46 to 55
56 to 65
65+
U.S. Men's Underwear Market By Size (Revenue, USD Bn, 2021 - 2033)
XS
S
M
L
XL
XXL
XXXL
Top Companies in the Global U.S. Men's Underwear Market
Phillips-Van Heusen Corporation
Hanesbrands Inc.
Jockey International Inc.
Ralph Lauren Corporation
Levi Strauss & Co.
American Eagle Outfitters Inc
Naked Brand Group Inc.
Perry Ellis International Inc.
HUGO BOSS
Berkshire Hathaway Inc. (Fruit of the Loom)

Product Code: CMI3689

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- U.S. Men's Underwear Market, By Material
- U.S. Men's Underwear Market, By Category
- U.S. Men's Underwear Market, By Sales Channel
- U.S. Men's Underwear Market, By Price Range
- U.S. Men's Underwear Market, By Age Group
- U.S. Men's Underwear Market, By Size
- U.S. Men's Underwear Market, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
  - Growth Increasing online sales
  - Growing focus on personal grooming and style
- Restraints
  - Availability of cheaper alternatives
  - Macroeconomic challenges in retail industry
- Opportunities
  - Emergence of specialized stores and outlets
  - Growth of private labels
Key Highlights
Regulatory Scenario
Recent Trends
Product Launches/Approvals
PEST Analysis
PORTER€(TM)s Analysis
Mergers, Acquisitions, and Collaborations

4. Global U.S. Men's Underwear Market

Supply Side and Demand Side Analysis
Economic Impact

5. Global U.S. Men's Underwear Market, By Material, 2021 - 2033, (US$ Bn)

Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2022-2033
- Segment Trends
Cotton
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
Wool
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
Silk
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
Polyester
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
Rayon
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
Linen
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
Nylon
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)

6. Global U.S. Men's Underwear Market, By Category, 2021 - 2033, (US$ Bn)

Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2022-2033
- Segment Trends
Regular Brief
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
Boxer Brief
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
Boxer Shorts
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
Trunks
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
Thongs
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)

7. Global U.S. Men's Underwear Market, By Sales Channel, 2021 - 2033, (US$ Bn)

Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2022-2033
- Segment Trends
Wholesalers/ Distributors
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
Hypermarkets/Supermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
Specialty Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
Multi-brand Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
Online Retailers
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)

8. Global U.S. Men's Underwear Market, By Price Range, 2021 - 2033, (US$ Bn)

Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2022-2033
- Segment Trends
Below US$10
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
US$ 10 to US$ 20
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
US$ 20 to US$ 30
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
US$ 30 & Above
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)

9. Global U.S. Men's Underwear Market, By Age Group, 2021 - 2033, (US$ Bn)

Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2022-2033
- Segment Trends
15 to 25
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
26 to 35
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
36 to 45
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
46 to 55
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
56 to 65
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
65+
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)

10. Global U.S. Men's Underwear Market, By Size, 2021 - 2033, (US$ Bn)

Introduction
- Market Share Analysis, 2026 and 2033 (%)
- Y-o-Y Growth Analysis, 2022-2033
- Segment Trends
XS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
S
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
M
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
L
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
XL
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
XXL
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)
XXXL
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2021 - 2033,(US$ Bn)

11. Competitive Landscape

Company Profile
- Phillips-Van Heusen Corporation
  - Company Highlights
  - Product Portfolio
  - Key Developments
  - Financial Performance
  - Strategies
- Hanesbrands Inc.
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Jockey International Inc.
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Ralph Lauren Corporation
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Levi Strauss & Co
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- American Eagle Outfitters Inc.
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Naked Brand Group Inc.
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Perry Ellis International Inc
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- HUGO BOSS
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
- Berkshire Hathaway Inc. (Fruit of the Loom)
  - Company Highlights
  - Product Portfolio
  - Key Highlights
  - Financial Performance
  - Strategies
Analyst Views

12. Section

References
Research Methodology
About us