PUBLISHER: QYResearch | PRODUCT CODE: 1872124
PUBLISHER: QYResearch | PRODUCT CODE: 1872124
The global market for Men's Underwear was estimated to be worth US$ 28924 million in 2024 and is forecast to a readjusted size of US$ 44862 million by 2031 with a CAGR of 6.6% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Men's Underwear cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Men's underwear is a kind of underwear worn next to the skin, mainly used to cover and protect private parts, and improve wearing comfort and hygiene. According to different cuts and functions, common styles include boxer briefs, briefs, tight boxer briefs, thongs, etc. The materials are mostly made of breathable and soft fabrics such as pure cotton, modal, bamboo fiber, spandex blends, etc., to meet the support and breathability needs of daily wear, sports or special scenes. Modern men's underwear not only focuses on practicality and comfort, but also incorporates fashion elements in the design, becoming one of the details that reflect personal style and quality of life.
The global men's underwear market is in a period of steady growth. With the improvement of male consumers' awareness of personal care and the popularization of the concept of "self-pleasing consumption", men's underwear is no longer just a basic daily necessities, but has evolved into a carrier of individual expression that combines comfort, functionality and fashion.
The main factors driving market growth include: first, the advancement of fabric technology, which promotes the popularization of high-performance products (such as antibacterial, quick-drying, seamless fitting, etc.); second, the rise of e-commerce channels, which drives the rapid penetration of personalized brands and direct sales models; third, the dual demand of young consumer groups for comfort and aesthetics, which drives design innovation and brand diversification. At the same time, the rise of environmental protection concepts has also prompted companies to accelerate "green transformation" in raw materials, packaging and production processes. For example, the use of recycled fibers and non-toxic dyes has become an important selling point for brand competition.
However, the industry still faces many challenges. On the one hand, the competition in the mid- and low-end markets is fierce, and price wars have compressed profit margins; on the other hand, brand homogeneity is serious and there is a lack of differentiated positioning, which makes consumer loyalty relatively low. In addition, fluctuations in raw material prices and instability in the global supply chain also bring pressure to cost control and inventory management.
In the future, the men's underwear market will show three major development trends: first, "function + fashion" will be given equal importance, and products will be more segmented, such as sports, business, shaping, etc.; second, the DTC (Direct-to-Consumer) model will enhance consumer interaction and brand stickiness; third, the consumer experience will be optimized through intelligent technology (such as intelligent size recommendation, AI matching). Overall, the global men's underwear market is transforming from "basic demand-oriented" to "quality and experience-oriented". Only by continuously innovating in product research and development, user insights and channel strategies can brands stand out in this transformation.
This report aims to provide a comprehensive presentation of the global market for Men's Underwear, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Men's Underwear by region & country, by Type, and by Sales Channels.
The Men's Underwear market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Men's Underwear.
Market Segmentation
By Company
Segment by Type
Segment by Sales Channels
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Men's Underwear manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Sales Channels, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Men's Underwear in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Men's Underwear in country level. It provides sigmate data by Type, and by Sales Channels for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.