E-commerce in the Mattress Industry

The CSIL Research Report “ E-commerce in the mattress industry” offers a detailed analysis of the online mattress market with a particular focus on three world areas: North America, Europe, and the Asia Pacific. The study analyses the largest retail mattress markets, estimating the incidence of online mattress sales in key countries (the US, Canada, China, India, South Korea, Germany, the UK, France, Italy - new in this year edition- and Spain), the e-commerce mattress sales of the leading retailers (e-tailers, brick-and-mortar retailers, online mattress companies and mattress manufacturers) and providing company profiles highlighting their activity and performance in this sector.

IMPACT OF COVID-19: Effects of the pandemic and insights over the world mattress sector for 2021 are provided, together with sales by quarter and half year (2019, 2020, 2021) of the leading listed companies selling mattresses online.

E-COMMERCE BUSINESS MODELS. The report identifies the leading online retailers involved in mattress sales by business model:

• E-tailers (pure e-commerce companies)

• Brick and Click companies (dealers with physical stores and web-store)

• Non-furniture specialists chains (large multichannel dealers selling furniture, homewares, accessories, home improvement, lighting fixtures and electronics).

• Online mattress companies (direct-to-consumer and start-ups selling online via own web platform or through e-tailers)

• Mattress manufacturers selling online via own website

FEATURES OF THE ONLINE MATTRESS BUSINESS AND ORGANIZATION: The most important peculiarities of the e-commerce business in the mattress industry, including services (delivery and logistic issues, payment methods, return strategies), product features (bed-in-a-box, one-size-fits-all mattresses) and the role of industry suppliers.

ECOMMERCE IN THE MATTRESS INDUSTRY. THE LARGEST MARKETS: The report focuses on three world areas, North America (the United States and Canada), Europe (the United Kingdom, Germany, France, Italy and Spain), and Asia Pacific (China, South Korea, and India).

For each considered geographical area and country the report provides: Retail and e-commerce sales (sector overview of economic and e-commerce indicators enriching the analysis) and E-commerce mattress sales (mattress sales and e-commerce mattress sales by country).

COMPETITION AND PROFILES OF THE LEADING COMPANIES IN THE ONLINE MATTRESS MARKET: estimated Online mattress sales by distribution channels and by leading retailers in Europe, US and Canada, and the Asia Pacific.

The study also profiles the leading retailers and manufactures operating in the online mattress market, highlighting their e-commerce activity and financial performance.

For the online mattress companies, it describes the most important supply features (number of trial nights, years of warranty, price of a twin mattress, in-home delivery, and setup) and distribution strategy (presence of physical stores) and profiles of leading online mattress companies by country.

As regards mattress manufacturers selling online, leading players for each considered country are provided, together with information about their online activity.

SURVEY RESULTS: GLOBAL E-COMMERCE MATTRESS MARKET

The Report “E-commerce in the mattress industry” was also carried out through direct interviews with leading mattress manufacturers and retailers operating in the e-commerce mattress business and an online survey launched by CSIL in September-October 2021, addressed to global retailers and manufacturers involved in the mattress industry.

Topics:

• E-commerce activity and Location
• Incidence of e-commerce sales on mattress sales 2020 and 2021
• Delivery and type of mattresses
• E-commerce mattress sales by sales channels
• The top promising markets for e-commerce mattress sales
• The most important services offered for e-commerce mattress sales
• Share of mattresses returned back
• Expected sales variation in 2021 over 2020 for online and total sales

Highlights:

Worldwide market Share of e-commerce mattress sales.
2018-2020. Percentage

                 Source: CSIL

With an increase of 30% in 2020 over 2019, with different performances worldwide, and an expected further growth for 2021, the online channel currently represents a relevant share of the world mattress retail market, surpassing the value of US$ 10 billion. The United States is by far the largest market for online mattress sales. In Europe, the smallest markets as Spain registered the highest growth rates in online mattress sales for 2020. However, traditional markets as Germany and the UK have continued to grow at extraordinary rates (double-digit growth). The Asia Pacific area is among the fast-growing and promising areas for online mattress sales. China leads the e-commerce mattress market of the region.

The online mattress market is fragmented and highly competitive. Given the increasing interest in the online mattress business by different industry operators, it is reasonable to predict a greater competition is expected in the coming years.

Selected companies mentioned:

Amazon, bett1, Casper, Emma, IKEA, JD.com, Kurlon, Mattress Firm, Mlily, Nectar Sleep-Resident, Otto, Pepperfry, Purple, Simba, Saatva, Serta Simmons, Simba Sleep, Simmons, Suning, Taobao, Tmall, Tuft&Needle, Wayfair, Zinus.