PUBLISHER: CSIL Centre for Industrial Studies | PRODUCT CODE: 1365854
PUBLISHER: CSIL Centre for Industrial Studies | PRODUCT CODE: 1365854
CSIL's Report “E-commerce in the mattress industry” offers a detailed analysis of the online mattress market with a focus on three world areas (North America, Europe, and Asia Pacific), and the most up-to-date data and statistics of the sector.
The study analyses the largest retail mattress markets, estimating the current incidence of online mattress sales in key countries (the USA, Canada, China, India, South Korea, Germany, the UK, France, Italy, and Spain), the e-commerce mattress sales of the leading retailers (e-tailers, brick-and-mortar retailers, online mattress companies and mattress manufacturers) and providing company profiles highlighting their activity and performance in this sector.
Mattress sales and e-commerce mattress sales are provided for the time series 2020-2023* (*preliminary) by country/region.
E-COMMERCE BUSINESS MODELS. The report identifies the leading online retailers involved in mattress sales by business model:
FEATURES OF THE ONLINE MATTRESS BUSINESS AND ORGANIZATION: The most important peculiarities of the e-commerce business in the mattress industry, including services (delivery and logistic issues, payment methods, return strategies), product features (bed-in-a-box, one-size-fits-all mattresses) and the role of industry suppliers.
ECOMMERCE IN THE MATTRESS INDUSTRY. THE LARGEST MARKETS: The report focuses on three world areas, North America (the United States and Canada), Europe (the United Kingdom, Germany, France, Italy, and Spain), and Asia Pacific (China, South Korea, and India).
For each considered geographical area and country the report provides: Retail and e-commerce sales (sector overview of economic and e-commerce indicators enriching the analysis) and E-commerce mattress sales (mattress sales and e-commerce mattress sales by country) up to 2023.
COMPETITION AND PROFILES OF THE LEADING COMPANIES IN THE ONLINE MATTRESS MARKET: online mattress sales by distribution channels and by leading retailers in Europe, the US, Canada, and the Asia Pacific.
The study also profiles the leading retailers and manufacturers operating in the online mattress market, highlighting their e-commerce activity and financial performance.
For online mattress companies, the report describes the most important supply features (number of trial nights, years of warranty, price of a twin mattress, in-home-delivery, and setup) and distribution strategy (presence of physical stores) and profiles of leading online mattress companies by country.
As regards mattress manufacturers selling online, leading players for each considered country are provided, together with information about their online activity.
The Report “E-commerce in the mattress industry” was also carried out through direct interviews with leading mattress manufacturers and retailers operating in the e-commerce mattress business and an online survey carried on by CSIL in August-September 2023, addressed to global retailers and manufacturers involved in the mattress industry.
Amazon, bett1, Casper, Emma, IKEA, JD.com, Kurlon, Mattress Firm, Mlily, Nectar Sleep-Resident, Otto, Pepperfry, Purple, Simba, Saatva, Serta Simmons, Simba Sleep, Suning, Taobao, Tempur Sealy, Tmall, Tuft&Needle, Wayfair, Zinus.
The online mattress market is expected to reach $15 billion in 2023. This marks a slight decrease in online mattress sales compared to the peak year in 2021, although the decline is less pronounced than what has been observed in the overall mattress retail market.
After hypergrowth in online sales and the propensity to buy online in 2020 and 2021, in most countries, a stabilisation of e-commerce incidences is expected to occur in 2023. North America remains the largest market for mattresses sold online, followed by Asia Pacific. In Asia, China dominates the market, while South Korea has one of the highest online penetration shares and India is one of the fastest growing markets for online mattresses. Europe ranks third, with the United Kingdom and Germany being the largest markets in the region.