Global Diet Soft Drinks Market - 2023-2030

Market Overview

The global diet soft drinks market reached US$ XX million in 2022 and is projected to witness lucrative growth by reaching up to US$ XX million by 2030. The market is growing at a CAGR of 4.5% during the forecast period (2023-2030).

Diet soft drinks are carbonated beverages which are designed to be low in calories and sugar. They are marketed as the healthier alternative to regular soft drinks, which contain high amounts of sugar and calories. Diet soft drinks were first introduced as a response to concerns about the high sugar content of regular soft drinks and their link to obesity and diabetes. Since then, they have become increasingly popular with many people choosing them as a healthier alternative to sugary drinks. In addition to being low in calories, diet soft drinks have been associated with several other potential benefits. For example, they may help with weight management by reducing overall calorie intake. They may also help reduce the risk of tooth decay, as they are less acidic than regular soft drinks.

Market Dynamics

Rising trend towards healthier lifestyle boost the growth of diet soft drinks market

As people become more health-conscious and aware of the negative effects of consuming sugary drinks, they are looking for healthier alternatives. Diet soft drinks are often marketed as a healthier alternative to regular soft drinks, as they contain little or no sugar or calories. Consumers who are looking to reduce their calorie intake or manage their weight may choose diet soft drinks as an alternative to regular soft drinks. Additionally, some consumers may be looking to reduce their sugar intake due to health concerns such as diabetes, and diet soft drinks can provide a sugar-free option. Overall, the trend towards healthier lifestyles and the desire for healthier beverage options can be a significant driver for the diet soft drink market.

Health issues associated with artificial sweeteners hamper the growth of diet soft drinks market

Despite being marketed as a healthier alternative to regular soft drinks, diet soft drinks have been associated with various health concerns. The artificial sweeteners used in these beverages may be linked to an increased risk of health problems such as metabolic syndrome, and type 2 diabetes. Metabolic syndrome is a cluster of conditions which are associated with an increased risk of heart disease, stroke, and diabetes. Consuming artificial sweeteners may be linked to an increased risk of metabolic syndrome. Type 2 diabetes is a condition in which the body becomes resistant to insulin or does not produce enough of it. Consuming artificial sweeteners may be linked to an increased risk of type 2 diabetes. Hence, the health issues associated with artificial sweeteners hamper the demand for diet soft drinks which restrain the market growth.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global diet soft drinks market is segmented based on product type, end users, and distribution channel, and region.

Increasing health consciousness among young adults is expected to drive the segment growth

Based on the end user the diet soft drinks market is classified into teenagers, young adults, and middle-aged adults. Young adults have the highest share in the diet soft drink market for several reasons. Young adults are more health-conscious and are more likely to be concerned about their weight and calorie intake. This demographic tends to be more aware of the negative effects of consuming sugary drinks, and are more inclined to seek out healthier alternatives. Young adults are more likely to lead active lifestyles and participate in fitness activities, which may further drive their preference for diet soft drinks. They may see diet soft drinks as a way to hydrate and replenish electrolytes without consuming excess calories or sugar. Overall, these factors contribute to the higher share of young adults in the diet soft drink market compared to other age groups.

Geographical Analysis

Increasing consumption of diet soft drinks in APAC due to it's healthier benefits

Asia Pacific region has the highest share in the diet soft drink market due to several factors. Firstly, the region has a large population that is becoming increasingly health-conscious, leading to a growing demand for healthier food and beverage options. Consumers in the region are becoming more aware of the negative health effects of consuming sugary drinks, which has led to an increased demand for low-calorie and sugar-free alternatives such as diet soft drinks. Secondly, the Asia Pacific region has a high prevalence of obesity and diabetes, which has led to greater awareness and concern for healthy eating and drinking habits. Diet soft drinks are often marketed as a healthier alternative to regular soft drinks, and are thus in high demand. Overall, the increase in consumption of diet soft drinks due to its healthier benefits have contributed to the higher share of the Asia Pacific region in the diet soft drink market compared to other regions.

Competitive Landscape

The major global players in the market include: The Coca-Cola Company, PepsiCo,Inc., Nestle, Unilever, Cott Corporation, Polar beverages, Sam's Choice, Hamoud Boualem, Buffalo Rock Company, Keurig Dr Pepper, Inc.

Why Purchase the Report?

• To visualize the diet soft drinks market segmentation based on product type, end-user, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of diet soft drinks market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global diet soft drinks market report would provide approximately 61 tables, 58 figures, and 200 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies