Soft Drinks in Middle East and Africa

While performances in real value terms were negatively impacted by the high inflation putting pressure on household budgets in some countries, off-trade volume sales of soft drinks continued to record positive growth in Middle East and Africa in 2023. Rising populations, hot climates and further development of the retailing infrastructure will help continue driving regional growth, while Saudi Arabia's Vision 2030 strategy should also significantly boost the Kingdom's visitor numbers.

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• Euromonitor International's Soft Drinks in Middle East and Africa global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.
• Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
• Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.