Global Squash Drinks Market - 2023-2030

Market Overview

The Global Squash Drinks Market size was valued at US$ 890 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 1,266 million by 2030. The market is growing at a CAGR of 4.5% during the forecast period (2023-2030).

Strong demand for ready-to-drink beverages and changing preference from alcoholic and carbonated beverages to healthy drinks increased their consumption. Squash contains natural ingredients such as vitamins and is a healthy choice compared to other soft drinks that boost the squash drink market. Squash drinks are growing popular because of their quality and varied tastes. Squash is perceived as refreshing and hence loved by children.

Market Dynamics

The Growing Variety of Squash Drinks is Expected to Fuel the Dquash drinks Market

The growing variety of squash drinks is an opportunity for the squash drinks market to expand its offerings and appeal to a wider range of consumers. As consumers become more health-conscious and interested in trying new flavors and ingredients, there is a growing demand for innovative and diverse squash drinks.

The increasing popularity of fruit and vegetable-based squash drinks, such as beetroot and carrot squash, as well as the use of natural sweeteners and low-calorie alternatives as key drivers of this growth.

Availability of Alternative Beverages is Hampering the Squash Drinks Market Growth

Consumers today have a wide range of beverage options to choose from, including carbonated soft drinks, energy drinks, ready-to-drink teas and bottled water, among others. This has led to increased competition and fragmentation of the beverage market, making it more challenging for squash drinks to stand out and gain market share. The increasing popularity of healthy and functional beverages, such as sports and energy drinks, plant-based beverages and ready-to-drink teas, is driving this growth.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

AI Impact

The use of artificial intelligence (AI) is spreading across several industries, including the food and beverage sector. Although AI has not yet had a significant impact on the market for squash drinks, it is already having an impact on the business in several areas that may one day affect it. Using predictive analytics to anticipate consumer demand and improve manufacturing methods is one way AI is having an impact on the food and beverage sector.

Segment Analysis

The global squash drinks market is segmented based on source, product type, and region.

The Organic Segment is Estimated to Grow Significantly During the Forecast Period

The demand for organic squash drinks is growing in the squash drinks market, as consumers become more health-conscious and interested in natural and organic products. the increasing awareness of the health benefits of organic products, coupled with the growing concerns over environmental sustainability, is driving the demand for organic beverages, including organic squash drinks.

Furthermore, the increasing availability of organic ingredients and the growing number of companies offering organic squash drinks as factors that are contributing to this growth.

Geographical Analysis

North America is the Fastest-growing Market in the Squash Drinks Market

North America is the fastest-growing market for the squash drinks market, driven by the increasing demand for healthier beverage options and the growing popularity of natural and organic products. The increasing awareness of the health benefits of natural and organic beverages, as well as the growing demand for low-sugar and low-calorie options, is driving this growth.

Furthermore, the growing availability of a wide range of flavors and formulations, including fruit and vegetable-based squash drinks, as factors that are contributing to the growth of the North American squash drinks market.

Competitive Landscape

The major global players include: Suntory Holdings Limited, Unilever PLC, The Coca-Cola Company, Britvic plc, Nichols Plc, Mapro Garden LLP., Hamdard, Princes Group UK, Rocks Drinks and Tovali Limited.

Why Purchase the Report?

• To visualize the global squash drinks market segmentation based on source and product type to understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of squash drinks market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Squash Drinks Market Report Would Provide Approximately 53 Tables, 49 Figures and 200 Pages.

Target Audience 2023

• Manufacturers / Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies