Global Jam, Jelly and Preserves Market - 2023-2030

Market Overview

The Global Jam, Jelly and Preserves Market reached US$ 1.9 billion in 2022 and is expected to reach US$ 2.5 billion by 2030 and is expected to grow with a CAGR of 3.5% during the forecast period 2023-2030. There is a growing emphasis on health-conscious choices, driving the demand for products with reduced sugar content, natural ingredients, and organic or clean-label certifications. Consumers are increasingly seeking options that align with their dietary preferences and overall health goals. Additionally, there is a surge in demand for diverse flavors and unique combinations in jams, jellies, and preserves which drives the market expansion.

Consumers are becoming more adventurous and are seeking out products with innovative flavor profiles, such as exotic fruit blends and spicy variations. The market is also witnessing a rise in premium and artisanal offerings, where consumers are willing to pay a premium for high-quality products made with carefully selected fruits and traditional production methods which drives the global jams jelly and preserves market size. Sustainability and ethical sourcing are becoming key considerations for consumers, leading to a preference for products packaged in eco-friendly materials and produced by companies with sustainable practices.

The manufacturing of jams, jellies, marmalades, fruit spreads, fruit conserves, and preserves involves various key components such as pectin, fruit syrup, and fruit compote. Pectin, a natural compound found in fruits, plays a crucial role in achieving the desired gel-like consistency in these products. It acts as a gelling agent when combined with acid and sugar, facilitating the formation of a firm texture. Additionally, fruit syrups and compotes contribute to the overall flavor profile and sweetness of the jams, jellies, and preserves and drive the market size.

Market Dynamics

The Growing Demand for Organic Food Products Drives the Market Expansion

The global demand for nutritious and vegan-friendly food components has led to increasing popularity of natural jams and jelly spreads. Manufacturers are placing a strong emphasis on offering a wide variety of flavors to ensure freshness and appeal to consumers. There is a growing preference for exotic fruit juice types, high fruit content in products, and natural/organic claims, reflecting the evolving consumer preferences. While traditional flavors continue to dominate the market, the introduction of new jam and jelly products, including sweet spreads, is driving industry growth.

Additionally, the rising demand for convenience meals, particularly in developing countries where per capita food expenditure is increasing alongside per capita income, is contributing to the expansion of the industry.

Changing Lifestyles and Preferences for Ready-to-eat Products

The increasing demand for convenient, ready-to-eat food products and changing consumer preferences are driving the market for jams, jellies, and preserves. As people's lives become more hectic, there is a growing need for quick and easy food options, making jams, jellies, and preserves ideal as ready-made spreads that require minimal preparation.

Moreover, the shift towards healthier and more natural food choices has led to a preference for jams, jellies, and preserves made from real fruits, which offer a nutritious alternative to artificial spreads. These products retain the natural flavors and nutrients of the fruits, appealing to health-conscious individuals. For instance, on June 6, 2023, Sweet-maker Maoam, launched NPD, Maoam Stripes Jelly and Ice Cream to tap into nostalgic flavour trends.

The High Production Cost Hindering the Market Growth.

The jam, jelly, and preserves industry faces a notable obstacle in the form of high production costs. Sourcing and acquiring quality fruits that meet the desired flavor and texture standards can be expensive. The extensive processing and preparation steps, including washing, peeling, slicing, and cooking the fruits, necessitate investment in equipment and contribute to the overall production expenses.

Furthermore, the use of natural ingredients like pectin and sugar, which often have fluctuating prices, adds to the cost burden. Meeting packaging and labeling requirements also incurs additional expenses. Therefore, the high production costs pose a significant challenge for the jam, jelly, and preserves industry.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Artificial Intelligence Analysis

Artificial intelligence (AI) analysis is revolutionizing the jam, jelly, and preserves industry by providing valuable insights and opportunities. Through AI-powered data analytics, companies can gain a deep understanding of consumer preferences, emerging flavor trends, and market demands, enabling them to tailor their product offerings and target specific consumer segments effectively. AI also optimizes production processes by analyzing data to identify inefficiencies, reduce waste, and enhance quality control, resulting in improved productivity and cost savings. In product development, AI aids in creating innovative flavors, optimizing recipes, and predicting consumer acceptance.

Segment Analysis

The global jam, jelly and preserves market is segmented based on product type, ingredient, flavor, packaging, distribution channel and region.

The Jams Segment is Estimated to Have a Significant Growth During the Forecast Period

The jams segment accounted for the largest revenue share of around 36.86% in 2022. Jams are fruit spreads made by cooking crushed or chopped fruits with sugar and pectin. They are known for their thick and chunky texture, containing visible fruit pieces. Jams offer a wide variety of flavors, ranging from traditional options like strawberry, raspberry, and apricot, to more unique combinations such as mixed berry or tropical fruit blends. They are commonly used as a breakfast spread on bread, toast, or pastries, but can also be used in baking, dessert toppings, and as fillings for cakes and cookies.

Jams provide a balance between sweetness and fruitiness, capturing the natural flavors of the fruits used. In recent years, there has been a growing demand for healthier jam options, leading to the development of reduced-sugar and no-sugar-added jams to cater to health-conscious consumers. For instance, on March 27, 2023, Curaleaf expanded Brand Portfolio with Launch of JAMS Cannabis.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Jam, Jelly and Preserves Market

North America region accounted for the largest revenue share of more than 61.38% in 2022. The North American market for jelly, jam, and preserves is thriving, driven by strong consumer demand for these delightful spreads. Jellies, jams, and preserves are a staple in North American households, commonly enjoyed as breakfast accompaniments or versatile ingredients in a wide range of recipes. Traditional flavors like strawberry, blackberry, and grape continue to dominate the market, offering a familiar and comforting taste. However, there is also a growing interest in unique and exotic flavor combinations, appealing to adventurous palates seeking something new and exciting.

Health-conscious consumers in North America are increasingly opting for healthier alternatives, leading to the development of reduced-sugar and no-sugar-added jams and preserves. These products cater to the growing demand for nutritious options without compromising on taste. For instance, on August 24, 2022, Good Good, Iceland based natural sweetener company launched natural based peanut spreads in the USA.

Competitive Landscape

The major global players in the market include: F. Duerr & Sons Ltd, The J.M. Smucker Company, Andros Group, Orkla ASA, B&G Foods Inc., The Hershey Company, Unilever Plc, The Hain Celestial Group, Inc., Conagra Brands, Inc., and The Kraft Heinz Company.

Why Purchase the Report?

• To visualize the global jam, jelly and preserves market segmentation based on product type, ingredient, flavor, packaging, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of jam, jelly and preserves market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global Jam, Jelly and Preserves market report would provide approximately 61 tables, 58 figures and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies