Global Beer Market - 2023-2030

Market Overview

Global Beer Market reached US$ 699.1 billion in 2022 and is expected to reach US$ 1,025.4 billion by 2030 growing with a CAGR of 4.9% during the forecast period 2023-2030. One of the significant trends in the beer market is the growth of craft beer. Craft breweries focus on small-scale production, using traditional brewing methods and emphasizing quality, flavor, and innovation.

Craft beer offers a wide variety of beer styles, including lagers, ales, stouts, pilsners, wheat beers, and India Pale Ales (IPAs). Craft beer's emphasis on unique flavors and local production has resonated with consumers seeking authentic and diverse beer experiences.

The beer market showcases a range of beer styles, each with its characteristics. Lager is a type of beer that undergoes a cold fermentation process, resulting in a clean, crisp, and refreshing taste. Ales, on the other hand, are fermented at warmer temperatures and offer a broader range of flavors, including fruity, malty, and hoppy profiles. Stout is a dark, rich, and robust beer known for its chocolate, coffee, and roasted malt flavors. Pilsner is a pale lager with a light and crisp taste, often associated with Czech or German brewing traditions. Wheat beer is brewed with a significant proportion of wheat, resulting in a light, fruity, and often cloudy beer. India Pale Ale (IPA) is a hop-forward beer style known for its strong hop bitterness and aromatic characteristics.

Market Dynamics

Rise in Consumer Westernization and Increasing Disposable Income is Expected to Foster the Beer Industry

Consumers' per capita disposable incomes have increased as a result of the improving economic conditions and rising GDP (Gross Domestic Product) in developing countries like the Asia Pacific and South America. Consumers' increasing disposable incomes have a significant role in the industry's overall expansion.

Leading Japanese beverage producer Kirin Holdings Co. reports that robust demand in Asia and Africa, as well as those regions' economic expansion, contributed to a second consecutive year of growth in worldwide beer consumption in 2021. Due to the easing of the effects of COVID-19's spread, total global beer consumption in 2021 grew by about 7.13 million kiloliters from the previous year to around 185.6 million kiloliters.

Fruit Beers with Little or No Alcohol Content are Becoming More and More Popular Among Health-Conscious Consumers

The beer market has experienced significant growth in recent years. Craft breweries have gained popularity worldwide, and consumers are increasingly interested in unique, handcrafted beers with distinct flavors and styles. For instance, according to IWSR reports, the market share of premium or "super-premium" alcoholic drinks will grow to 13% by 2024. This growth indicates a favorable market environment for craft and specialty beers.

Craft and specialty beers often command a higher price point compared to mass-produced alternatives. The focus on quality ingredients, traditional brewing techniques, and unique flavor profiles contributes to the premiumization of these products. This premium positioning can lead to higher profit margins for producers, offering a favorable opportunity for growth and profitability.

Brewing Industry Growth Impeded by Regional Prohibitions on Beer Marketing and Advertising

The marketing and advertising of alcoholic beverages to promote and reinforce customers' healthy lifestyles have unquestionably been a restraint on the global alcohol business. In most of the world's largest markets, including India, China, the U.K., and others, the government has outlawed beer advertising.

In the coming years, the market's expansion will be hampered by the limited provincial laws governing its marketing. To advertise alcoholic beverages and other illegal products under the guise of another product on the market, manufacturers are employing surrogate advertising to promote their products.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global beer market is segmented based on category, packaging, distribution channel, and region.

By Packaging, the Bottle Segment is Estimated to have Significant Growth During the Forecast Period

Glass bottles have long been a traditional and widely used packaging format for beer. They offer several advantages, including product visibility, brand image, and the ability to preserve beer quality by protecting it from light and oxygen. The long-standing use of glass bottles has contributed to their significant market share in the beer industry.

Glass bottles are recyclable and are often perceived as a more sustainable packaging option compared to other materials, such as plastic. The increasing focus on environmental sustainability has driven consumer preference for packaging options that align with their eco-conscious values, further supporting the market share of glass bottles.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Beer Market

The Asia Pacific region has a large and rapidly growing population, with several emerging economies experiencing significant economic growth. This combination of population size and economic development has contributed to the region's potential as a fast-growing market for various industries, including the beer market. According to Statista, in the alcoholic drinks market, volume is expected to amount to 105,800.00 million liters by 2027. The market for alcoholic drinks market is expected to show a volume growth of 1.6% in 2024.

Beers have a cultural significance in certain Asian countries, such as Japan and South Korea, where traditional malt-based drinks like "mugi-cha" and "boricha" are consumed. The presence of these traditional beers, along with the growing popularity of Western-style beers, contributes to the market's growth in the region.

Competitive Landscape

The major global players in the market include: AB InBev, SABMiller, Heineken, Carlsberg Group, CR Beer, Boston Beer, Tsingtao Brewery, Modelo, Molson Coors, and Diageo.

Why Purchase the Report?

• To visualize the global beer market segmentation based on category, packaging, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of beer market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global Beer market report would provide approximately 61 tables, 56 figures, and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies