Global Postbiotic Pet Food Market - 2023-2030

Market Overview

Global Postbiotic Pet Food Market reached US$ 823.9 million in 2022 and is expected to reach US$ 1,323.1 million by 2030 growing with a CAGR of 6.1% during the forecast period 2023-2030.

Increase in the consumers demand for postbiotics in pet nutrition helps to boost market growth of postbiotic pet food. Microbiome support for pets involves promoting a healthy balance of microorganisms in their gastrointestinal tract. Gut health is crucial for pets' overall well-being, and postbiotics can play a significant role in supporting a healthy gut microbiome. Fermentation byproducts are a valuable source of nutrients and bioactive compounds for pets.

Increase in the consumers awareness about their pet health and benefits of the use of postbiotic products helps to boost market growth. Some of the fermentation byproducts are probiotics, prebiotics, organic acids, enzymes and antioxidants. A prebiotic-postbiotic combination for pets provides support to the gut health of the pets and also supports immune system of the pets. Postbiotics products are also helps to improve digestive health of the pets.

Market Dynamics

Increasing Pet Population Worldwide Helps to Boost Market Growth Over the Forecast Period.

According to the national pet owner's survey 2021-22 conducted by the American Pet Products Association (APPA), 70% of United States households or about 90.5 million families, own a pet. It is up from 56 % of United States households in 1988. Total pet industry expenditures on the food in the United States is $123.6 billion in 2021, increased 19 % from $103.6 billion in 2020.

According to the vet charity for pets in need 2022 survey data, 52% of U.K. adults own a pet. Around 27% of United kingdom adults have a dog, with an estimated population of around 10.2 million pet dogs. 24% of the United kingdom adult population has a cat, with an estimated 11.1 million pet cats. Italy has 12.2 million households that bought dog and cat food in 2021, about 1 million more than the 2020.

Increase in the Consumers Focus on Pet Health and Wellness Helps to Drive the Postbiotic Pet Food Market Growth

Postbiotic pet food aligns with this focus on pet health and wellness by offering a targeted approach to supporting gut health. Digestion plays an important role in the overall health of a pet, affecting nutrient absorption, immune system function, even the prevention of certain health conditions If postbiotics are beneficial by-products of treating is a dietary presence, pet owners can promote a balanced gut microbiota and enhance the digestive well-being of their pet.

The market for postbiotic pet foods is growing due to increasing consumer interest in pet health and well-being. Pet owners are actively looking for functional and unique pet foods that can meet specific health needs and provide active support for their pet's overall well-being. This trend has led to a demand for post-pasteurized pet foods that provide digestive health benefits and help pets live healthier and happier lives.

High Cost of the Postbiotics Hampers Market Growth

As the demand for postbiotics in pet food is growing, production volumes may not be as high as for mainstream pet food products. This limited scale of production resulted in higher unit costs, making postbiotic pet food more expensive. The higher production costs associated with postbiotics can translate to higher retail prices for consumers. This high price stop pet owners from purchasing postbiotic pet food, particularly if they have budget constraints or if they perceive the cost as too high compared to other pet food options.

Postbiotics are produced through fermentation processes, which require specific conditions and specialized equipment. These processes can be more costly compared to the production of conventional pet food. Ensuring the quality and consistency of postbiotics involves rigorous testing and quality control measures, which add to the production costs. Manufacturers need to maintain strict standards to guarantee the efficacy and safety of postbiotic pet food products.

COVID-19 Impact

Thus growing adoption of pets during pandemic has also improved the feeding pattern by the consumer as the threat of animals getting caught by COVID-19 was increasing the awareness among the consumer to adopted energy rich diet and hence increased the demand for postbiotics in animal feed. To address the growing demand, the players in the market have shifted their focus from retail stores to e-commerce platforms by increasing their investments in developing their websites

There has been fluctuations in the pricing has been seen by the customers in the pet probiotics products due to supply chain disruption and availability of fewer delivering agents in the severely affected areas of the globe due to COVID-19

Segment Analysis

The global postbiotic pet food market is segmented based on pet type, form, and region.

Increase in the Adoption of Dogs Helps to Boost Segment Growth

The global postbiotic pet food market by flavour type has been segmented by cat, dog, and others.

Globally, dogs are the most popular pet worldwide. Pet humanization has recently gotten a lot of attention in the mainstream media worldwide. More so in developed nations, the move from pet ownership to pet parenting is a critical and defining trend in today's global pet food business. Russia has the leading country of the pet dog population in Eastern Europe, at over 12 million.

The growing knowledge about minerals, vitamins, and omega three fatty acids in nutrition tends to increase segment growth in the forecast period. The young generation's preference for compassion for pets and growing concern for pet health and food safety drives the market growth. In addition, growing pet humanization will further provide scope for pet food additives in the dog segment.

Geographical Analysis

The Increased Demand for Postbiotic Pet Food in North America Region Due to its Health Benifits

The US is the world's top producer and exporter of animal feed and is home to numerous leading animal feed producers. According to the National pet owners survey conducted by the Team Lemonade in 2021-22, 70% of U.S. households, or about 90.5 million families, own a pet. 69 million United States household have a pet dog compared to 45.3 million cats. That increase in the pet population tends to increase demand for postbiotics to boost the health benefits of their pets.

Increase in the research and development activities, innovations in the research equipment help to create new innovative product launches and help to boost the market growth. Major key players in the region launched new products in the market which also helps to boost regional growth over the forecast period.

Competitive Landscape

The major global players include: Royal Canin, Nestle Purina Pet Care Company, Mars Inc., Chr. Hansen, Kinglike DSM N.V., DowDuPont, Evonik Industries, Land O'Lakes, Lallemand and Bluestar Adisseo Co.

Why Purchase the Report?

• To visualize the global Postbiotic Pet Food market segmentation based on product type, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of Postbiotic Pet Food market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global Postbiotic Pet Food market report would provide approximately 57 tables, 48 figures and 122 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies