Europe Pet Food Market Size, Share & Trends Analysis Report By Product, By Pet Type, By Category, By Distribution Channel, By Region, And Segment Forecasts, 2025

The Europe pet food market size was estimated at USD 36.39 billion in 2024 and is projected to grow at a CAGR of 4.1% from 2025 to 2030. The humanization of pets is a significant driver in the European pet food industry, with pet owners seeking food options that align with their tastes and preferences. This has led to a rise in premium pet food products, including natural, raw, and organic options, giving pet parents a wide variety of choices. Consumers are now more invested in their pets' health, pushing demand for high-quality ingredients and specialized diets.

Specialist pet food products targeting specific health benefits have seen strong growth, with luxury, healthy, and functional foods becoming mainstream. Pet owners are increasingly focused on their pets' nutrition, leading to a shift from basic pet foods to more sophisticated formulas that not only provide essential nutrients but also promote overall well-being.

The pet food market in Europe offers a wide range of options, from complete raw meals to wet, dry, and specially formulated treats. FEDIAF, representing pet food manufacturers across Europe, emphasizes the importance of blending diverse ingredients like meat, fish, vegetables, and vitamins to create nutritionally balanced and enjoyable meals for pets. This variety allows owners to choose products that cater specifically to their pets' needs.

As per the data published by the FEDIAF in 2023, there were approximately 340 million pets in Europe in 91 million households in 2022, and approximately 46% of the households in Europe own at least one pet. Moreover, 26% and 25% of the households owned cats and dogs as pets, respectively. According to the same report, Europe is home to 150 pet food manufacturers with more than 200 production plants in Europe, as customized products, comprising those aiming at health benefits, continue to be popular and are estimated to witness significant growth in the near future.

Manufacturers are focusing on cleaner labels, using natural and organic ingredients, and avoiding artificial additives and preservatives. This aligns with the preferences of health-conscious pet owners who want to provide their pets with the best possible nutrition. As a result, the market is seeing an influx of wet pet food products that emphasize high quality, wholesome ingredients, further fueling market growth.

In April 2025, BioCraft Pet Nutrition and Prefera Petfood announced the launch of Europe's first cat food made almost entirely from cultured mouse meat, marking a major milestone in sustainable and innovative pet nutrition. The new product, called "mouse mousse," is composed of 99% animal cell-cultured mouse meat, closely mimicking a cat's natural prey diet while aiming to surpass conventional pet food in nutritional quality and safety.

Europe Pet Food Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Europe pet food market report based on product, pet, category, distribution channel, and region:

Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
Wet Pet Food
Dry Pet Food
Snacks/Treats
Pet Type Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
Cats
Dogs
Others
Category Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
Traditional Pet Food
Specialist Veterinary Nutrition
- Cats
- Dogs
- Others
Distribution Channel Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
Supermarkets & Hypermarkets
Convenience Stores
E-commerce
Pet Specialty Stores
Others
Regional Outlook (Volume, Kilo Tons; Revenue, USD Million, 2018 - 2030)
Europe
- Germany
- UK
- France
- Italy
- Spain

Product Code: GVR-4-68040-579-4

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook
2.2. Product Outlook
2.3. Pet Outlook
2.4. Category Outlook
2.5. Distribution Channel Outlook
2.6. Competitive Landscape Outlook

Chapter 3. Europe Pet Food Market Variables, Trends & Scope

3.1. Market Lineage Outlook
- 3.1.1. Global Pet Food Market Size & Growth Rate Overview, 2018 - 2030 (USD Million, Kilo Tons)
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Profit Margin Analysis
3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
3.5. Industry Analysis - Porter's Five Forces Analysis
3.6. Market Entry Strategies

Chapter 4. Europe Pet Food Market: Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Behavior
4.4. Consumer Service Adoption Trends
4.5. Key Observations & Findings

Chapter 5. Europe Pet Food Market: Product Estimates & Trend Analysis

5.1. Europe Pet Food Market, by Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million, Kilo Tons)
- 5.3.1. Wet pet food
  - 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
- 5.3.2. Dry pet food
  - 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
- 5.3.3. Snacks/Treats
  - 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)

Chapter 6. Europe Pet Food Market: Pet Type Estimates & Trend Analysis

6.1. Europe Pet Food Market, by Pet: Key Takeaways
6.2. Pet Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Pet, 2018 - 2030 (USD Million, Kilo Tons)
- 6.3.1. Cats
  - 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
- 6.3.2. Dogs
  - 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
- 6.3.3. Others
  - 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)

Chapter 7. Europe Pet Food Market: Category Estimates & Trend Analysis

7.1. Europe Pet Food Market, by Category: Key Takeaways
7.2. Category Movement Analysis & Market Share, 2024 & 2030
7.3. Market Estimates & Forecasts, by Category, 2018 - 2030 (USD Million, Kilo Tons)
- 7.3.1. Traditional Pet Food
  - 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
- 7.3.2. Specialist Veterinary Nutrition
  - 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
  - 7.3.2.2. Cats
    - 7.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
  - 7.3.2.3. Dogs
    - 7.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
  - 7.3.2.4. Others
    - 7.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)

Chapter 8. Europe Pet Food Market: Distribution Channel Estimates & Trend Analysis

8.1. Europe Pet Food Market, by Distribution Channel: Key Takeaways
8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 8.3.1. Hypermarkets & Supermarkets
  - 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2. Convenience Stores
  - 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.3. E-commerce
  - 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.4. Pet Specialty Stores
  - 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.5. Others
  - 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Europe Pet Food Market: Regional Estimates & Trend Analysis

9.1. Europe Pet Food Market: Regional Outlook
9.2. Regional Movement Analysis & Market Share, 2024 & 2030
9.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
- 9.3.1. Europe
  - 9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 9.3.1.2. Germany
    - 9.3.1.2.1. Key country dynamics
    - 9.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 9.3.1.3. UK
    - 9.3.1.3.1. Key country dynamics
    - 9.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 9.3.1.4. France
    - 9.3.1.4.1. Key country dynamics
    - 9.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 9.3.1.5. Italy
    - 9.3.1.5.1. Key country dynamics
    - 9.3.1.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  - 9.3.1.6. Spain
    - 9.3.1.6.1. Key country dynamics
    - 9.3.1.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 10. Competitive Analysis

10.1. Recent Developments & Impact Analysis by Key Market Participants
10.2. Company Categorization
10.3. Participant's Overview
10.4. Financial Performance
- 10.4.1. Revenue
- 10.4.2. COGS
- 10.4.3. Gross Profit Margin (%)
- 10.4.4. EBIT/EBITDA
- 10.4.5. Regional Revenue Breakdown
- 10.4.6. Business Segment Revenue Breakdown (as per annual report)
10.5. Product Benchmarking
10.6. Company Market Share Analysis, 2024 (%)
10.7. Company Heat Map Analysis
10.8. Strategy Mapping
10.9. Company Profiles
- 10.9.1. The J.M. Smucker Company
  - 10.9.1.1. Company Overview
  - 10.9.1.2. Financial Performance
  - 10.9.1.3. Product Portfolios
  - 10.9.1.4. Strategic Initiatives
- 10.9.2. Nestle Purina
  - 10.9.2.1. Company Overview
  - 10.9.2.2. Financial Performance
  - 10.9.2.3. Product Portfolios
  - 10.9.2.4. Strategic Initiatives
- 10.9.3. Mars, Incorporated
  - 10.9.3.1. Company Overview
  - 10.9.3.2. Financial Performance
  - 10.9.3.3. Product Portfolios
  - 10.9.3.4. Strategic Initiatives
- 10.9.4. LUPUS Alimento
  - 10.9.4.1. Company Overview
  - 10.9.4.2. Financial Performance
  - 10.9.4.3. Product Portfolios
  - 10.9.4.4. Strategic Initiatives
- 10.9.5. Total Alimentos
  - 10.9.5.1. Company Overview
  - 10.9.5.2. Financial Performance
  - 10.9.5.3. Product Portfolios
  - 10.9.5.4. Strategic Initiatives
- 10.9.6. Hill's Pet Nutrition, Inc.
  - 10.9.6.1. Company Overview
  - 10.9.6.2. Financial Performance
  - 10.9.6.3. Product Portfolios
  - 10.9.6.4. Strategic Initiatives
- 10.9.7. General Mills Inc.
  - 10.9.7.1. Company Overview
  - 10.9.7.2. Financial Performance
  - 10.9.7.3. Product Portfolios
  - 10.9.7.4. Strategic Initiatives
- 10.9.8. WellPet LLC
  - 10.9.8.1. Company Overview
  - 10.9.8.2. Financial Performance
  - 10.9.8.3. Product Portfolios
  - 10.9.8.4. Strategic Initiatives
- 10.9.9. The Hartz Mountain Corporation
  - 10.9.9.1. Company Overview
  - 10.9.9.2. Financial Performance
  - 10.9.9.3. Product Portfolios
  - 10.9.9.4. Strategic Initiatives
- 10.9.10. Diamond Pet Foods
  - 10.9.10.1. Company Overview
  - 10.9.10.2. Financial Performance
  - 10.9.10.3. Product Portfolios
  - 10.9.10.4. Strategic Initiatives

Product Code: GVR-4-68040-579-4

List of Tables

Table 1 Europe pet food market - Key market driver analysis
Table 2 Europe pet food market - Key market restraint analysis
Table 3 Europe pet food market estimates & forecast, by product (USD Million, Kilo Tons)
Table 4 Europe pet food market estimates & forecast, by pet (USD Million, Kilo Tons)
Table 5 Europe pet food market estimates & forecast, by category (USD Million, Kilo Tons)
Table 6 Europe pet food market estimates & forecast, by distribution channel (USD Million, Kilo Tons)
Table 7 Germany macro-economic outlay
Table 8 Germany pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Table 9 Germany pet food market revenue estimates and forecast by product, 2018 - 2030 (USD Million, Kilo Tons)
Table 10 Germany pet food market revenue estimates and forecast by pet, 2018 - 2030 (USD Million, Kilo Tons)
Table 11 Germany pet food market revenue estimates and forecast by category, 2018 - 2030 (USD Million, Kilo Tons)
Table 12 Germany pet food market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million, Kilo Tons)
Table 13 UK macro-economic outlay
Table 14 UK pet food market estimates and forecast, 2018 - 2030 (USD Million)
Table 15 UK pet food market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 16 UK pet food market revenue estimates and forecast by pet, 2018 - 2030 (USD Million)
Table 17 UK pet food market revenue estimates and forecast by category, 2018 - 2030 (USD Million)
Table 18 UK pet food market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 19 France macro-economic outlay
Table 20 France pet food market estimates and forecast, 2018 - 2030 (USD Million)
Table 21 France pet food market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
Table 22 France pet food market revenue estimates and forecast by pet, 2018 - 2030 (USD Million)
Table 23 France pet food market revenue estimates and forecast by category, 2018 - 2030 (USD Million)
Table 24 France pet food market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
Table 25 Italy macro-economic outlay
Table 26 Italy pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Table 27 Italy pet food market revenue estimates and forecast by product, 2018 - 2030 (USD Million, Kilo Tons)
Table 28 Italy pet food market revenue estimates and forecast by pet, 2018 - 2030 (USD Million, Kilo Tons)
Table 29 Italy pet food market revenue estimates and forecast by category, 2018 - 2030 (USD Million, Kilo Tons)
Table 30 Italy pet food market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million, Kilo Tons)
Table 31 Spain macro-economic outlay
Table 32 Spain pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Table 33 Spain pet food market revenue estimates and forecast by product, 2018 - 2030 (USD Million, Kilo Tons)
Table 34 Spain pet food market revenue estimates and forecast by pet, 2018 - 2030 (USD Million, Kilo Tons)
Table 35 Spain pet food market revenue estimates and forecast by category, 2018 - 2030 (USD Million, Kilo Tons)
Table 36 Spain pet food market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million, Kilo Tons)
Table 37 Recent developments & impact analysis by key market participants
Table 38 Company market share, 2024
Table 39 Company heat map analysis
Table 40 Companies undergoing key strategies

List of Figures

Fig. 1 Europe pet food market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product snapshot
Fig. 8 Pet snapshot
Fig. 9 Category snapshot
Fig. 10 Distribution channel snapshot
Fig. 11 Regional snapshot
Fig. 12 Competitive landscape snapshot
Fig. 13 Europe pet food market size, 2018 to 2030 (USD Million)
Fig. 14 Europe pet food market: Value chain analysis
Fig. 15 Europe pet food market: Profit margin analysis
Fig. 16 Europe pet food market: Market dynamics
Fig. 17 Europe pet food market: Porter's five forces analysis
Fig. 18 Factors influencing buying decisions for Europe pet food
Fig. 19 Europe pet food market, by product: Key Takeaways
Fig. 20 Europe pet food market: Product movement analysis, 2024 & 2030 (%)
Fig. 21 Europe wet pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 22 Europe dry pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 23 Europe pet treats/snacks market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 24 Europe pet food market, by pet: Key Takeaways
Fig. 25 Europe pet food market: Pet movement analysis, 2024 & 2030 (%)
Fig. 26 Europe dog pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 27 Europe cat pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 28 Europe other pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 29 Europe pet food market, by category: Key Takeaways
Fig. 30 Europe pet food market: Category movement analysis, 2024 & 2030 (%)
Fig. 31 Europe traditional pet food market estimates and forecasts, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 32 Europe specialist veterinary nutrition pet food market estimates and forecasts, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 33 Europe pet food market, by distribution channel: Key Takeaways
Fig. 34 Europe pet food market: Distribution channel movement analysis, 2024 & 2030 (%)
Fig. 35 Europe pet food market estimates and forecasts through hypermarkets & supermarkets, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 36 Europe pet food market estimates and forecasts through convenience stores, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 37 Europe pet food market estimates and forecasts through e-commerce channels, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 38 Europe pet food market estimates and forecasts through pet specialty stores, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 39 Europe pet food market estimates and forecasts through other channels, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 40 Germany pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 41 UK pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 42 France pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 43 Italy pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 44 Spain pet food market estimates and forecast, 2018 - 2030 (USD Million, Kilo Tons)
Fig. 45 Key company categorization
Fig. 46 Company market share analysis, 2024
Fig. 47 Strategic framework of Europe pet food market

Europe Pet Food Market Size, Share & Trends Analysis Report By Product, By Pet Type, By Category, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

Description

Table of Contents

List of Tables

Europe Pet Food Market Size & Trends:

Table of Contents

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Europe Pet Food Market Variables, Trends & Scope

Chapter 4. Europe Pet Food Market: Consumer Behavior Analysis

Chapter 5. Europe Pet Food Market: Product Estimates & Trend Analysis

Chapter 6. Europe Pet Food Market: Pet Type Estimates & Trend Analysis

Chapter 7. Europe Pet Food Market: Category Estimates & Trend Analysis

Chapter 8. Europe Pet Food Market: Distribution Channel Estimates & Trend Analysis

Chapter 9. Europe Pet Food Market: Regional Estimates & Trend Analysis

Chapter 10. Competitive Analysis

List of Tables

List of Figures