Global Culinary Tourism Market - 2023-2030

Market Overview

Global Culinary Tourism Market reached US$ 801.9 billion in 2022 and is expected to reach US$ 2,913.5 billion by 2030 growing with a CAGR of 17.5% during the forecast period 2023-2030.

Culinary tourism is central to modern tourism and directly contributes to a country's hospitality industry and economy. It is important from the country and culture's perspective to develop their food culture to support the growing trend of culinary tourism. As food is a reflection of a culture's eating habits, and intern a destination's culture, history, and people. Countries or districts are often associated with a particular food. Italy with pizza and pasta, Japan with ramen, India with fragrant curry, and so on. People from different cultural backgrounds eat different foods and a taste trekker embraces this fact and is eager to learn more about different cultures and their cuisine.

Food-related events, such as food festivals, culinary competitions, and food-themed tours, are gaining traction in the culinary tourism market. These events attract both local and international visitors and provide opportunities for showcasing regional cuisines, local products, and culinary talents.

Market Dynamics

Growing Awareness of Health and Wellness is Driving the Culinary Tourism Market

The wellness tourism industry has been growing steadily, and culinary experiences are increasingly integrated into wellness retreats and programs. Travelers are seeking destinations that offer holistic experiences combining wellness activities, spa treatments, mindfulness practices, and healthy culinary offerings. Wellness retreats often feature cooking classes, nutrition workshops, and farm-to-table dining experiences, allowing travelers to explore health-focused culinary practices.

The farm-to-table movement has gained traction globally, with an increasing emphasis on knowing the source and quality of food. Culinary tourists are seeking out destinations that prioritize local sourcing, sustainable agriculture, and transparent supply chains. According to the International Culinary Tourism Association (ICTA), 78% of culinary travelers choose destinations that promote locally sourced ingredients. This trend supports the growing awareness of health and wellness and drives the culinary tourism market towards destinations that emphasize these practices.

Cultural Exploration and Authenticity is Expected to Foster the Culinary Tourism Market

Authenticity has become a significant driver in the culinary tourism market as travelers seek genuine cultural experiences. According to a study published in the Journal of Destination Marketing & Management, authenticity is one of the primary motivations for engaging in culinary tourism. Travelers value the opportunity to explore local cuisines, traditional cooking methods, and the cultural and historical significance behind them.

Culinary tourism offers a unique way to explore a destination's culture and heritage. Travelers are increasingly interested in experiencing the local way of life through food, as it provides insights into traditions, customs, and values. For instance, according to a report by the World Food Travel Association, cultural exploration is one of the top motivations for culinary travelers, emphasizing the significance of authentic cultural experiences.

Strict Dietary Restrictions and Preferences is Hindering the Culinary Tourism Market

Strict dietary restrictions and preferences, such as vegetarian, vegan, gluten-free, or allergen-free diets, can limit the availability of suitable food options in certain destinations. Travelers who adhere to specific dietary requirements may find it challenging to find restaurants or food establishments that can cater to their needs. This limited availability can discourage culinary tourists with strict dietary restrictions from fully engaging in the culinary experiences of a destination.

Culinary traditions in certain regions may not align with strict dietary restrictions and preferences. Traditional dishes or local food customs may include ingredients or cooking techniques that are not compatible with specific dietary requirements. This misalignment can hinder the culinary tourism experience for travelers with strict dietary restrictions who may struggle to find suitable options or need to compromise on their dietary choices.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global culinary tourism market is segmented based on type, tour, distribution channel, and region.

International Tour is Estimated to have Significant Growth During the Forecast Period

International tourists have a global reach and come from various countries, contributing to the diversity and scale of the culinary tourism market. As culinary tourism includes travelers exploring cuisines and food studies outdoor their home countries, it is expected that worldwide travelers would hold a significant market share.

The global travel industry has witnessed consistent growth over time, with an increasing number of people touring globally. According to the World Tourism Organization (UNWTO), in 2022, international tourist arrivals increased by 102% over 2021, representing a significant market potential for culinary tourism experiences.

Geographical Analysis

North America is the Fastest Growing Market in the Culinary Tourism Market

North America is known for its culinary range, with a rich tapestry of regional cuisines and culinary traditions. The continent offers an extensive variety of culinary experiences, from the vibrant street food scenes in cities like New York and Los Angeles to the farm-to-table actions in areas like California's Napa Valley. The range and intensity of culinary offerings make contributions to the growth of the culinary tourism market in North America.

Food tourism has gained significant popularity in North America, with travelers increasingly seeking culinary experiences as a primary part of their tour plans. According to a survey conducted by the United States Travel Association, over 80% of travelers in the United States considered culinary activities as important or essential to their travel experience. This developing interest in food tourism supports the perception of North America's fast-paced growth in the culinary tourism market.

Competitive Landscape

The major global players in the market include: ITC Travel Group Limited, Greaves Travel, TourRadar, The Travel Corporation, Abercrombie & Kent USA, Indian Food Tour, Topdeck Travel, G Adventures, The FTC4Lobe Group, and Classic Journeys.

Why Purchase the Report?

• To visualize the global culinary tourism market segmentation based on type, tour, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of culinary tourism market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global culinary tourism market report would provide approximately 61 tables, 57 figures, and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies