Global Facial Wipes Market - 2023-2030

Overview

Global Facial Wipes Market reached US$ 2.5 billion in 2022 and is expected to reach US$ 4.4 billion by 2030, growing with a CAGR of 7.2% during the forecast period 2023-2030.

Facial wipes help to remove stubborn makeup, oil, grime and dirt from the face with ease. These wipes are ultra-soft and pre-moistened which quickly dissolves all traces of dirt. It contains three active ingredients; aloe vera extract, chamomile and glycerin. They leave the face moisturized, glowing and tighten the pores

Face wipes are a great alternative to traditional cleansing methods and are ideal for everyone to go. These wipes come in many varieties and can remove makeup, dirt, and oil from an individual face. They are also great for refreshing the skin throughout the day and are specially formulated to help remove makeup without leaving a greasy.

Furthermore, the global facial wipes market is driven by various factors like new product innovation, rise in Beauty and Skincare Trends, Improved Lifestyle, rise in cosmetic products, and advancements in research and development will drive this market to accelerate further during the forecast period with having significant key players like Himalaya Wellness Company, Beiersdorf AG, Nice-Pak Products, Rocklineind and among others.

Dynamics

Rise in the Recent Innovations in the Facial Wipes

Recent innovations in facial wipes are one of the key factors that drive the market to grow during the forecast period. Consumers of personal care wipes have more choices than ever before. As people look to facial wipes to deliver an easy and efficient way to cleanse, brands both new and old are offering innovative products that target everything from head to toe.

For instance, in February 2023, Australia-based Conserving Beauty launched InstaMelt Day Dissolver facial cleansing wipes, using an oil-based formulation and patented technology that instantly dissolves in water after use, leaving no microplastic or waste behind.

Rise in Usage of Smaller Packs of Facial Wipes

Convenience and portability are the two major factors considered by consumers when they buy facial wipes. To specifically target the varying needs of consumers, manufacturers of skincare products are introducing smaller or travel-sized packs of facial wipes. These smaller packs are portable and are available at low costs. Such advantages offered by smaller packs create a value proposition for consumers who lead a hectic lifestyle and who travel frequently. Developed markets such as the US, the UK, Germany, Japan, and Australia have a relatively high penetration of smaller packs of facial wipes.

Rising Awareness of Hygeine Practices Among Individual Players

Rising awareness of hygiene practices among individual players is crucial for market growth. Facial cleanliness is essential for individual health, and proper personal hygiene prevents and controls various diseases. Facial hygiene practices include washing the face, caring for teeth, mouth, eyes, contact lenses, and ears.

Side Effects Associated with Facial Wipes

Face wipes propagated which is on the surface of individual skin rather than removing and washing it. Furthermore, the rubbing action necessary to clean using face wipes can be abrasive to the skin barrier, potentially causing irritation, inflammation, and damage. Furthermore, skin irritation develops often when face wipes are used, hampered market expansion throughout the predicted year.

Segment Analysis

The global facial wipes market is segmented based on category, type, material, usage, distribution channel, and region.

The Organic Facial Wipes Segment From The Category Segment Accounted For Approximately 41.5 % Of The Facial Wipes Share

The organic facial wipes segment from the category segment accounted for 41.5% and it is expected to be dominated during the forecast period. due to the increasing consumer preference for organic and natural products in the beauty and skincare industry. Organic face wipes are manufactured from biodegradable and environmentally friendly ingredients, aligning with the rising awareness of the importance of sustainability and environmental preservation. Additionally, organic face wipes are frequently packed with nutritious and calming substances including aloe vera, chamomile, and essential oils. These compounds provide extra skincare advantages such as hydration, mild irritation, and skin health promotion.

Geographical Penetration

North America Accounted for Approximately 38.4% of the Market Share

North America is estimated to hold about 38.4% of the total market share throughout the forecast period, due to the rising population of millennials, new launches by key players, recent innovations in facial wipes, moisturizing, the availability of a diverse range of products in the region, refreshing the individual face without dehydrating the skin.

For instance, in December 2021, Kylie Skin introduced its new line of Makeup Removing Wipes. These towelettes are safe for sensitive skin and enable the users to wipe away waterproof eye, lip, and face makeup. For instance, in November 2020, Kub Wipes launched cotton dry wipes for skin cleansing and alcohol-based wipes for deep cleaning hands and the home. Made from 100% premium cotton fibres, these wipes are free from liquids and chemicals, antibacterial and antifungal. They are larger than traditional tissues, more durable, and absorbent, making them suitable for newborns and sensitive skin. They are hypoallergenic and suitable for all skin types.

Competitive Landscape

The major global players in the market include: Himalaya Wellness Company, Beiersdorf AG, Nice-Pak Products, Rocklineind, Albaad, Nivea, Hengan, Kimberly-Clark Professional, CLH Healthcare, Simple Skincare and among others.

COVID-19 Impact Analysis

The COVID-19 had a substantial impact on the facial wipes market where it has resulted in massive amounts of disposable wet wipes and masks entering the environment, masking the status of plastic and microplastic contamination. Wipes and masks are constructed of plastic fibres, which degrade the environment more quickly than other plastic items such as plastic bags and bottles. Wipes and masks will progressively degrade in the environment, ultimately transforming into microplastic fibres and even nano plastics.

By Category

• Organic Facial Wipes
• Conventional Facial Wipes

By Type

• Wet Facial Wipes
• Dry Facial Wipes

By Material

• Polyester
• Cotton
• Wet-Strength Paper
• Non-Woven Fabric
  • Hydroentangled Fabric
  • Spunlaced Fabric

By Usage

• Disposable
• Non-Disposable

By Distribution Channel

• Hospital Pharmacies
• Retail Pharmacies
• Online Pharmacies

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• In July 2023 Lenzing partnered with Neutrogena to transition the production of its market-leading makeup removal wipes to 100% Veocel plant-based fibres. The new wipes utilize Veocel branded fibres made with renewable wood from sustainably managed and certified forests. The makeup removal wipes can be composted at home in 35 days, eliminating waste which ends up in a landfill.
• In September 2021, A prominent player, Nice-Pak Products manufactures facial cleaning towelettes designed for easy and effective makeup removal. The company uses plant-based fibres to manufacture these wipes, which are 100% sustainable to provide superior cleaning.

Why Purchase the Report?

• To visualize the global facial wipes market segmentation based on category, type, material, usage, distribution channel, and region as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of facial wipes market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global facial wipes market report would provide approximately 61 tables, 58 figures and 186 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies